A data profile of the people who buy, follow and care about Survival skills in Brazil — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 3,674,482 people in Brazil.
Survival skills has an estimated audience of 3,674,482 people in Brazil. 36.0% are female, 64.0% are male, average age 44.1. Top brand affinities: Localiza, Coritiba Foot Ball Club, Spanish language, Public transport, Anne Hathaway.
Top brand affinities include Localiza, Coritiba Foot Ball Club, Spanish language, with strongest over-indexing on Localiza (2.07× the country average).
Demographically, the Survival skills audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Survival skills fan in Brazil is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Localiza.
The key figures that characterise the Survival skills profile in Brazil.
36.0% are female, 64.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 44.1 |
| Estimated audience size | 3,674,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Survival skills audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Sociedad | Sports | 4.57× | ||
| 02 | Forestry | Home & Garden | 2.81× | ||
| 03 | Sandra Bullock | Movies & TV | 2.67× | ||
| 04 | Liam Neeson | Movies & TV | 2.67× | ||
| 05 | Spanish language | Politics & Society | 2.50× | ||
| 06 | Al Pacino | Movies & TV | 2.48× | ||
| 07 | Leonardo DiCaprio | Movies & TV | 2.42× | ||
| 08 | Public transport | Cars & Mobility | 2.33× | ||
| 09 | Anne Hathaway | Movies & TV | 2.31× | ||
| 10 | Petrobras | Cars & Mobility | 2.16× | ||
| 11 | Localiza | Cars & Mobility | 2.07× | ||
| 12 | Submarino | Shopping | 2.01× | ||
| 13 | Jeep Compass | Cars & Mobility | 1.88× | ||
| 14 | Coritiba Foot Ball Club | Sports | 1.87× | ||
| 15 | Lodging | Travel & Leisure | 1.76× | ||
| 16 | Google Maps | Internet & Social Media | 1.70× | ||
| 17 | Wikipedia | Internet & Social Media | 1.70× | ||
| 18 | Grilling | Food & Beverages | 1.67× | ||
| 19 | Forró | Music & Radio | 1.54× | ||
| 20 | Enel | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.06× | |
| Risk Appetite | THRILL | 1.60× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.35× | |
| Luxury Orientation | PREMIUM | 0.39× | |
| Indulgence | JOY | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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