A data profile of the people who buy, follow and care about Survival skills in Spain — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 2,659,278 people in Spain.
Survival skills has an estimated audience of 2,659,278 people in Spain. 39.6% are female, 60.4% are male, average age 46.4. Top brand affinities: Iberia (airline), Lunch, WhatsApp, Betfair, Satire.
Top brand affinities include Iberia (airline), Lunch, WhatsApp, with strongest over-indexing on Iberia (airline) (2.09× the country average).
Demographically, the Survival skills audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Survival skills fan in Spain is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Survival skills profile in Spain.
39.6% are female, 60.4% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 46.4 |
| Estimated audience size | 2,659,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 31% | |
| 50+ | 31% |
of the worldwide Survival skills audience comes from Spain.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shellfish | Food & Beverages | 6.61× | ||
| 02 | Satire | Literature | 5.00× | ||
| 03 | Betfair | Games | 4.33× | ||
| 04 | Lunch | Food & Beverages | 3.90× | ||
| 05 | Refrigerator | Home & Garden | 3.21× | ||
| 06 | Hoodie | Fashion & Accessoires | 3.21× | ||
| 07 | Pepe Jeans | Fashion & Accessoires | 3.16× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 3.10× | ||
| 09 | Lodging | Travel & Leisure | 2.55× | ||
| 10 | Extreme sport | Sports | 2.14× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.09× | ||
| 12 | Distilled beverage | Food & Beverages | 2.09× | ||
| 13 | Charity and causes | Business & Career | 2.07× | ||
| 14 | Internet & Social Media | 2.04× | |||
| 15 | Travel website | Travel & Leisure | 2.03× | ||
| 16 | Wikipedia | Internet & Social Media | 1.93× | ||
| 17 | Anthropology | Business & Career | 1.81× | ||
| 18 | IBEX 35 | Business & Career | 1.66× | ||
| 19 | Caixabank | Business & Career | 1.57× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.82× | |
| Community Orientation | OPEN | 1.61× | |
| Risk Appetite | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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