A data profile of the people who buy, follow and care about Pepe Jeans in Spain — modelled from more than twelve digital signal sources. Pepe Jeans has an estimated audience of 1,757,303 people in Spain.
The average Pepe Jeans fan in Spain is 44.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Live events, Personal care, Stradivarius, with strongest over-indexing on Live events (2.96× the country average).
Demographically, the Pepe Jeans audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pepe Jeans fan in Spain is more female, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Live events.
The key figures that characterise the Pepe Jeans profile in Spain.
67.9% are female, 32.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.5 |
| Estimated audience size | 1,757,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 28% |
Where the Pepe Jeans audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~40K | 1.60× | |
| 02 | Basque Autonomous Country | ~100K | 1.56× | |
| 03 | Galicia | ~100K | 1.55× | |
| 04 | Aragon | ~70K | 1.45× | |
| 05 | Castile and León | ~100K | 1.44× | |
| 06 | Principality of Asturias | ~60K | 1.43× | |
| 07 | Cantabria | ~20K | 1.01× | |
| 08 | La Rioja | ~10K | 0.89× | |
| 09 | Comunidad Valenciana | ~200K | 0.85× | |
| 10 | Castilla-La Mancha | ~60K | 0.85× | |
| 11 | Catalonia | ~300K | 0.81× | |
| 12 | Community of Madrid | ~200K | 0.75× | |
| 13 | Region of Murcia | ~50K | 0.75× | |
| 14 | Extremadura | ~20K | 0.65× | |
| 15 | Balearic Islands | ~30K | 0.61× | |
| 16 | Andalusia | ~200K | 0.57× | |
| 17 | Canary Islands | ~30K | 0.33× |
The strongest cross-interests of the Pepe Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic product | Food & Beverages | 4.38× | ||
| 02 | Stradivarius | Shopping | 4.24× | ||
| 03 | Drop shipping | Shopping | 4.24× | ||
| 04 | Tattoo ink | Beauty & Wellness | 4.11× | ||
| 05 | Team sport | Sports | 3.97× | ||
| 06 | Gamer | Games | 3.82× | ||
| 07 | Travel Adventures | Travel & Leisure | 3.80× | ||
| 08 | Contemporary art | Arts & Culture | 3.78× | ||
| 09 | Personal care | Health | 3.73× | ||
| 10 | Primary education | Kids & Family | 3.73× | ||
| 11 | Architecture & Design | Business & Career | 3.70× | ||
| 12 | Wallapop | Shopping | 3.44× | ||
| 13 | Motorcycle sport | Sports | 3.40× | ||
| 14 | Self care | Health | 3.35× | ||
| 15 | Modern art | Arts & Culture | 3.08× | ||
| 16 | Investment | Business & Career | 3.04× | ||
| 17 | Live events | Music & Radio | 2.96× | ||
| 18 | Energy | Home & Garden | 2.94× | ||
| 19 | Finance | Business & Career | 2.74× | ||
| 20 | Cadena SER | Music & Radio | 2.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.71× | |
| Individualism | JOY | 1.50× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.50× | |
| Extroversion | THRILL | 0.51× | |
| Tradition | CONSERVATISM | 0.52× |
Pepe Jeans's target market in Spain covers an estimated 1,757,303 people, concentrated in Catalonia and Community of Madrid.
67.9% of the Pepe Jeans audience are female, 32.1% are male, with an average age of 44.5 years.
Pepe Jeans fans show strongest brand affinity for Live events (2.96×), Personal care (3.73×), and Stradivarius (4.24×) over the country average.
Pepe Jeans fans in Spain are most concentrated in Catalonia (reach ~300K), Community of Madrid (reach ~200K), and Andalusia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pepe Jeans itself, the audience over-indexes on Personal care (3.73×), Stradivarius (4.24×), Team sport (3.97×), and Organic product (4.38×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pepe Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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