A data profile of the people who buy, follow and care about UNITED COLORS OF BENETTON in Spain — modelled from more than twelve digital signal sources. UNITED COLORS OF BENETTON has an estimated audience of 765,907 people in Spain.
The average UNITED COLORS OF BENETTON fan in Spain is 35.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Sports, Privalia, Birkenstock, with strongest over-indexing on Sports (1.73× the country average).
Demographically, the UNITED COLORS OF BENETTON audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical UNITED COLORS OF BENETTON fan in Spain is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Sports.
The key figures that characterise the UNITED COLORS OF BENETTON profile in Spain.
74.3% are female, 25.7% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 35.6 |
| Estimated audience size | 765,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 9% |
of the worldwide UNITED COLORS OF BENETTON audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 17.9% |
| Spain | 10.6% |
| United States | 7.5% |
Where the UNITED COLORS OF BENETTON audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~400K | 2.93× | |
| 02 | Community of Madrid | ~200K | 1.90× | |
| 03 | Balearic Islands | ~40K | 1.79× | |
| 04 | Comunidad Valenciana | ~100K | 1.25× | |
| 05 | Canary Islands | ~40K | 1.11× | |
| 06 | Principality of Asturias | ~20K | 0.93× | |
| 07 | Aragon | ~20K | 0.92× | |
| 08 | Cantabria | ~9K | 0.92× | |
| 09 | Basque Autonomous Country | ~20K | 0.84× | |
| 10 | La Rioja | ~4K | 0.83× | |
| 11 | Region of Murcia | ~20K | 0.81× | |
| 12 | Andalusia | ~100K | 0.80× | |
| 13 | Castilla-La Mancha | ~20K | 0.75× | |
| 14 | Navarre | ~7K | 0.71× | |
| 15 | Extremadura | ~10K | 0.69× | |
| 16 | Castile and León | ~20K | 0.68× | |
| 17 | Galicia | ~20K | 0.55× |
The strongest cross-interests of the UNITED COLORS OF BENETTON audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Donatella Versace | Fashion & Accessoires | 14.57× | ||
| 02 | Liu·Jo | Fashion & Accessoires | 12.73× | ||
| 03 | ELISABETTA FRANCHI | Fashion & Accessoires | 11.23× | ||
| 04 | Birkenstock | Fashion & Accessoires | 7.11× | ||
| 05 | The Timberland Company | Fashion & Accessoires | 5.89× | ||
| 06 | Segundamano | Shopping | 4.58× | ||
| 07 | Privalia | Fashion & Accessoires | 4.42× | ||
| 08 | Zadar | Travel & Leisure | 3.87× | ||
| 09 | Cortefiel | Fashion & Accessoires | 3.83× | ||
| 10 | Desigual | Fashion & Accessoires | 3.52× | ||
| 11 | Parfois (fashion accessories) | Fashion & Accessoires | 3.04× | ||
| 12 | Made in Italy | Business & Career | 2.52× | ||
| 13 | women'secret | Fashion & Accessoires | 2.48× | ||
| 14 | Oysho | Fashion & Accessoires | 2.31× | ||
| 15 | Wallapop | Shopping | 2.25× | ||
| 16 | Stradivarius | Shopping | 2.24× | ||
| 17 | Aldi | Shopping | 1.90× | ||
| 18 | Semana | News | 1.76× | ||
| 19 | Sports | Music & Radio | 1.73× | ||
| 20 | Parent | Kids & Family | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.22× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.73× | |
| DIY Mentality | THRILL | 0.81× |
UNITED COLORS OF BENETTON's target market in Spain covers an estimated 765,907 people, concentrated in Catalonia and Community of Madrid.
74.3% of the UNITED COLORS OF BENETTON audience are female, 25.7% are male, with an average age of 35.6 years.
UNITED COLORS OF BENETTON fans show strongest brand affinity for Sports (1.73×), Privalia (4.42×), and Birkenstock (7.11×) over the country average.
UNITED COLORS OF BENETTON fans in Spain are most concentrated in Catalonia (reach ~400K), Community of Madrid (reach ~200K), and Andalusia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond UNITED COLORS OF BENETTON itself, the audience over-indexes on Privalia (4.42×), Birkenstock (7.11×), Cortefiel (3.83×), and Parfois (fashion accessories) (3.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for UNITED COLORS OF BENETTON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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