Rascasse Audience Intelligence

UNITED COLORS OF BENETTON Target Market in United States

A data profile of the people who buy, follow and care about UNITED COLORS OF BENETTON in United States — modelled from more than twelve digital signal sources. UNITED COLORS OF BENETTON has an estimated audience of 538,867 people in United States.

#16among Mainstream fashion in United States#3601among Brand in United States#1294in Fashion & Accessoires

The average UNITED COLORS OF BENETTON fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNITED COLORS OF BENETTON profile in United States.

Audience size
539K
in United States
Gender
56.8%♀
43.2% male
Age
30.2
average years
Country rank
#35075
Brand in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UNITED COLORS OF BENETTON

56.8% are female, 43.2% are male, average age 30.2.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for UNITED COLORS OF BENETTON audience in United States
MetricValue
Female56.8%
Male43.2%
Average age30.2
Estimated audience size538,867
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the UNITED COLORS OF BENETTON audience in United States
Age bracketShare%
16-1946%
20-2921%
30-3915%
40-4912%
50+6%
Fig. 04

Worldwide distribution

7.3%

of the worldwide UNITED COLORS OF BENETTON audience comes from United States.

Worldwide audience distribution share by country for UNITED COLORS OF BENETTON
CountryShare
Italy17.6%
Spain10.4%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNITED COLORS OF BENETTON audience in United States is strongest.

Fig. 05

Top regions by affinity

UNITED COLORS OF BENETTON customers by region in United States
#RegionReachAffinity×
01Illinois~40K3.06×
02California~100K2.75×
03New York~50K1.93×
04Georgia~30K1.92×
05Washington, District of Columbia~2K1.78×
06Massachusetts~10K1.66×
07Kentucky~9K1.63×
08Louisiana~7K1.30×
09Indiana~10K1.26×
10New Jersey~10K1.21×
11Washington~10K1.21×
12Tennessee~10K1.17×
13New Hampshire~2K1.06×
14Michigan~10K1.05×
15Connecticut~5K1.04×
16Vermont<1K1.04×
17South Carolina~7K1.02×
18Virginia~10K1.01×
19Maryland~8K1.01×
20Oregon~5K1.01×
21Ohio~10K0.99×
22North Carolina~10K0.99×
23Pennsylvania~10K0.96×
24Texas~30K0.91×
25Rhode Island~1K0.89×
26Florida~30K0.87×
27Colorado~6K0.87×
28Hawaii~2K0.86×
29Nevada~3K0.81×
30Maine~1K0.80×
31Arizona~7K0.79×
32Delaware<1K0.79×
33Alaska<1K0.79×
34Missouri~5K0.78×
35Minnesota~5K0.78×
36North Dakota<1K0.74×
37Iowa~3K0.73×
38Montana<1K0.72×
39South Dakota<1K0.72×
40Arkansas~3K0.71×
41Kansas~2K0.70×
42Wisconsin~4K0.68×
43Mississippi~2K0.68×
44Idaho~1K0.68×
45West Virginia~1K0.68×
46Utah~3K0.67×
47New Mexico~1K0.67×
48Alabama~4K0.66×
49Nebraska~1K0.66×
50Oklahoma~3K0.60×
Fig. 06

Affinity by region

Affinity by region — UNITED COLORS OF BENETTON, United States
0.60×1.00×3.06×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for UNITED COLORS OF BENETTON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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