Rascasse Audience Intelligence

UNITED COLORS OF BENETTON Target Market in Germany

A data profile of the people who buy, follow and care about UNITED COLORS OF BENETTON in Germany — modelled from more than twelve digital signal sources. UNITED COLORS OF BENETTON has an estimated audience of 259,909 people in Germany.

#33among Mainstream fashion in Germany#2438among Brand in Germany#878in Fashion & Accessoires

The average UNITED COLORS OF BENETTON fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include vertbaudet, Tiger of Sweden, Superdry., with strongest over-indexing on vertbaudet (13.63× the country average).

Demographically, the UNITED COLORS OF BENETTON audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UNITED COLORS OF BENETTON fan in Germany is more female, around 32.5 years old, with strong Price Sensitivity tendencies and a notable affinity for vertbaudet.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNITED COLORS OF BENETTON profile in Germany.

Audience size
260K
in Germany
Gender
74.7%♀
25.3% male
Age
32.5
average years
Country rank
#19160
Brand in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UNITED COLORS OF BENETTON

74.7% are female, 25.3% are male, average age 32.5.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for UNITED COLORS OF BENETTON audience in Germany
MetricValue
Female74.7%
Male25.3%
Average age32.5
Estimated audience size259,909
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the UNITED COLORS OF BENETTON audience in Germany
Age bracketShare%
16-1932%
20-2926%
30-3922%
40-4915%
50+5%
Fig. 04

Worldwide distribution

3.5%

of the worldwide UNITED COLORS OF BENETTON audience comes from Germany.

Worldwide audience distribution share by country for UNITED COLORS OF BENETTON
CountryShare
Italy17.6%
Spain10.4%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNITED COLORS OF BENETTON audience in Germany is strongest.

Fig. 05

Top regions by affinity

UNITED COLORS OF BENETTON customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.69×
02Hessen~30K1.58×
03Nordrhein-Westfalen~80K1.46×
04Berlin~20K1.44×
05Baden-Württemberg~40K1.18×
06Rheinland-Pfalz~20K1.17×
07Saarland~4K1.16×
08Hamburg~6K0.99×
09Bremen~2K0.94×
10Brandenburg~7K0.83×
11Thüringen~5K0.79×
12Sachsen~9K0.72×
13Sachsen-Anhalt~5K0.71×
14Schleswig-Holstein~6K0.69×
15Mecklenburg-Vorpommern~3K0.69×
16Niedersachsen~20K0.65×
Fig. 06

Affinity by region

Affinity by region — UNITED COLORS OF BENETTON, Germany
0.65×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNITED COLORS OF BENETTON audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNITED COLORS OF BENETTON audience
#·InterestCategoryAffinity×
01Tiger of SwedenFashion & Accessoires39.95×
02HöglFashion & Accessoires38.11×
03SailfishPets & Animals33.74×
04G-StarFashion & Accessoires16.75×
05Superdry.Fashion & Accessoires15.48×
06vertbaudetFashion & Accessoires13.63×
07Junge WeltNews13.06×
08PalladiumFashion & Accessoires11.54×
09Massimo DuttiShopping9.52×
10PajamasFashion & Accessoires6.72×
11Gina TricotFashion & Accessoires6.71×
12Fast fashionFashion & Accessoires6.09×
13VfL BochumSports6.08×
14Ernsting's familyShopping6.01×
15IntimissimiFashion & Accessoires5.97×
16TchiboShopping5.02×
17ToddlerKids & Family4.11×
18DeichmannShopping3.63×
19BreuningerFashion & Accessoires3.56×
20TK MaxxShopping3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNITED COLORS OF BENETTON audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNITED COLORS OF BENETTON audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.85×
Early Adopter MentalityPOWER1.70×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNITED COLORS OF BENETTON audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Risk AppetiteTHRILL0.89×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UNITED COLORS OF BENETTON's target market in Germany?

UNITED COLORS OF BENETTON's target market in Germany covers an estimated 259,909 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of UNITED COLORS OF BENETTON customers?

74.7% of the UNITED COLORS OF BENETTON audience are female, 25.3% are male, with an average age of 32.5 years.

03

Which brands do UNITED COLORS OF BENETTON fans like most?

UNITED COLORS OF BENETTON fans show strongest brand affinity for vertbaudet (13.63×), Tiger of Sweden (39.95×), and Superdry. (15.48×) over the country average.

04

Where do UNITED COLORS OF BENETTON fans live in Germany?

UNITED COLORS OF BENETTON fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do UNITED COLORS OF BENETTON fans also like?

Beyond UNITED COLORS OF BENETTON itself, the audience over-indexes on Tiger of Sweden (39.95×), Superdry. (15.48×), Ernsting's family (6.01×), and Tchibo (5.02×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See UNITED COLORS OF BENETTON audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UNITED COLORS OF BENETTON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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