UNITED COLORS OF BENETTON Audience in Germany
UNITED COLORS OF BENETTON has an estimated audience of 202,459 people in Germany. 74.7% are female, 25.3% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: vertbaudet, Tiger of Sweden, Superdry., Tchibo, Ernsting's family.
The average UNITED COLORS OF BENETTON fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include vertbaudet, Tiger of Sweden, Superdry., with strongest over-indexing on vertbaudet (13.63× the country average). Demographically, the UNITED COLORS OF BENETTON audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of UNITED COLORS OF BENETTON fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 32.5 |
| Estimated audience size | 202,459 |
Audience persona
The typical UNITED COLORS OF BENETTON fan in Germany is more female, around 32.5 years old, with strong Creativity tendencies and a notable affinity for vertbaudet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,585 | 1.47× |
| Bayern | 74,754 | 1.79× |
| Baden-Württemberg | 41,896 | 1.18× |
| Hessen | 32,482 | 1.64× |
| Berlin | 17,716 | 1.53× |
| Rheinland-Pfalz | 15,803 | 1.21× |
| Niedersachsen | 15,315 | 0.61× |
| Sachsen | 8,359 | 0.66× |
| Brandenburg | 6,540 | 0.81× |
| Hamburg | 5,483 | 0.93× |
| Schleswig-Holstein | 5,358 | 0.57× |
| Thüringen | 4,907 | 0.74× |
| Saarland | 3,684 | 1.15× |
| Sachsen-Anhalt | 3,655 | 0.54× |
| Mecklenburg-Vorpommern | 2,211 | 0.45× |
| Bremen | 1,911 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| vertbaudet | 13.63× | Fashion & Accessoires |
| Tiger of Sweden | 39.95× | Fashion & Accessoires |
| Superdry. | 15.48× | Fashion & Accessoires |
| Tchibo | 5.02× | Shopping |
| Ernsting's family | 6.01× | Shopping |
| Sailfish | 33.74× | Pets & Animals |
| Massimo Dutti | 9.52× | Shopping |
| Högl | 38.11× | Fashion & Accessoires |
| Deichmann | 3.63× | Shopping |
| Toddler | 4.11× | Kids & Family |
| G-Star | 16.75× | Fashion & Accessoires |
| TK Maxx | 3.31× | Shopping |
| Gala | 3.03× | News |
| VfL Bochum | 6.08× | Sports |
| Pajamas | 6.72× | Fashion & Accessoires |
| Fast fashion | 6.09× | Fashion & Accessoires |
| Intimissimi | 5.97× | Fashion & Accessoires |
| Eintracht Braunschweig | 6.24× | Sports |
| Breuninger | 3.56× | Fashion & Accessoires |
| Undergarment | 3.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.73 |
| Family Orientation | CONSERVATISM | 1.7 |
| Quality Awareness | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.58 |
| Luxury Orientation | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.4% |
| Spain | 7.7% |
| China | 7.2% |
See UNITED COLORS OF BENETTON audiences in other countries
- UNITED COLORS OF BENETTON — United States
- UNITED COLORS OF BENETTON — United Kingdom
- UNITED COLORS OF BENETTON — France
- UNITED COLORS OF BENETTON — Italy
- UNITED COLORS OF BENETTON — Spain
- UNITED COLORS OF BENETTON — Brazil
- UNITED COLORS OF BENETTON — Japan
- UNITED COLORS OF BENETTON — South Korea
- UNITED COLORS OF BENETTON — India
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does UNITED COLORS OF BENETTON have in Germany?
UNITED COLORS OF BENETTON has an estimated audience of 202,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UNITED COLORS OF BENETTON fans?
74.7% of UNITED COLORS OF BENETTON fans are female, 25.3% are male, with an average age of 32.5 years.
Which brands do UNITED COLORS OF BENETTON fans like most?
UNITED COLORS OF BENETTON fans show strongest brand affinity for vertbaudet (13.63×), Tiger of Sweden (39.95×), and Superdry. (15.48×) over the country average.
Where do UNITED COLORS OF BENETTON fans live in Germany?
UNITED COLORS OF BENETTON fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,585), Bayern (reach 74,754), and Baden-Württemberg (reach 41,896). These three regions account for the largest share of the active audience.
What other brands do UNITED COLORS OF BENETTON fans also like?
Beyond UNITED COLORS OF BENETTON itself, the audience over-indexes on Tiger of Sweden (39.95×), Superdry. (15.48×), Tchibo (5.02×), and Ernsting's family (6.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UNITED COLORS OF BENETTON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.