Rascasse Audience Intelligence

Palladium Target Market in Germany

A data profile of the people who buy, follow and care about Palladium in Germany — modelled from more than twelve digital signal sources. Palladium has an estimated audience of 1,494,346 people in Germany.

#5among Footwear in Germany#567among Brand in Germany#234in Fashion & Accessoires

The average Palladium fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palladium profile in Germany.

Audience size
1.5M
in Germany
Gender
52.8%♀
47.2% male
Age
41.3
average years
Country rank
#4475
Brand in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Palladium

52.8% are female, 47.2% are male, average age 41.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Palladium audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age41.3
Estimated audience size1,494,346
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Palladium audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4928%
50+19%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Palladium audience comes from Germany.

Worldwide audience distribution share by country for Palladium
CountryShare
United States15.4%
Germany14.8%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palladium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Palladium customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K5.69×
02Rheinland-Pfalz~40K1.01×
03Hamburg~20K0.89×
04Hessen~50K0.85×
05Saarland~8K0.78×
06Baden-Württemberg~80K0.71×
07Bayern~90K0.70×
08Niedersachsen~60K0.70×
09Bremen~5K0.70×
10Berlin~30K0.69×
11Sachsen~30K0.65×
12Thüringen~10K0.61×
13Schleswig-Holstein~20K0.60×
14Brandenburg~20K0.58×
15Sachsen-Anhalt~10K0.55×
16Mecklenburg-Vorpommern~8K0.53×
Fig. 06

Affinity by region

Affinity by region — Palladium, Germany
0.53×1.00×5.69×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in Germany

See Palladium audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Palladium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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