Palladium Audience in Germany
Palladium has an estimated audience of 834,635 people in Germany. 52.8% are female, 47.2% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Palladium fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Palladium audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Palladium fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.3 |
| Estimated audience size | 834,635 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 625,977 | 5.72× |
| Bayern | 95,855 | 0.71× |
| Baden-Württemberg | 82,137 | 0.72× |
| Niedersachsen | 57,099 | 0.7× |
| Hessen | 53,498 | 0.84× |
| Rheinland-Pfalz | 41,269 | 0.99× |
| Berlin | 26,926 | 0.72× |
| Sachsen | 26,247 | 0.64× |
| Schleswig-Holstein | 17,460 | 0.58× |
| Hamburg | 17,374 | 0.92× |
| Brandenburg | 14,676 | 0.57× |
| Thüringen | 12,023 | 0.57× |
| Sachsen-Anhalt | 10,723 | 0.5× |
| Mecklenburg-Vorpommern | 7,603 | 0.48× |
| Saarland | 7,270 | 0.71× |
| Bremen | 4,533 | 0.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Quality Awareness | PREMIUM | 1.64 |
| Early Adopter Mentality | POWER | 1.6 |
| Price Sensitivity | PREMIUM | 1.42 |
| Sports Activity | POWER | 1.4 |
| Community Orientation | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| Germany | 11.0% |
| France | 4.3% |
See Palladium audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Palladium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.