Skechers Audience in Germany
Skechers has an estimated audience of 1,795,233 people in Germany. 55.6% are female, 44.4% are male, average age 33.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Street One, Steve Madden, Sportswear (fashion), Converse, Gina Tricot.
The average Skechers fan in Germany is 33.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Street One, Steve Madden, Sportswear (fashion), with strongest over-indexing on Street One (7.8× the country average). Demographically, the Skechers audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Creativity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Skechers fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 33.8 |
| Estimated audience size | 1,795,233 |
Audience persona
The typical Skechers fan in Germany is more female, around 33.8 years old, with strong Creativity tendencies and a notable affinity for Street One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 304,204 | 1.05× |
| Nordrhein-Westfalen | 283,293 | 0.72× |
| Baden-Württemberg | 251,188 | 1.03× |
| Niedersachsen | 223,716 | 1.28× |
| Hessen | 149,754 | 1.09× |
| Rheinland-Pfalz | 109,076 | 1.21× |
| Berlin | 77,254 | 0.96× |
| Schleswig-Holstein | 75,851 | 1.18× |
| Sachsen | 72,443 | 0.82× |
| Brandenburg | 56,341 | 1.01× |
| Sachsen-Anhalt | 43,536 | 0.94× |
| Thüringen | 41,035 | 0.9× |
| Hamburg | 39,849 | 0.98× |
| Mecklenburg-Vorpommern | 29,150 | 0.85× |
| Saarland | 22,406 | 1.02× |
| Bremen | 14,630 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street One | 7.8× | Fashion & Accessoires |
| Steve Madden | 17.92× | Fashion & Accessoires |
| Sportswear (fashion) | 8.42× | Fashion & Accessoires |
| Converse | 8.13× | Fashion & Accessoires |
| Gina Tricot | 9.56× | Fashion & Accessoires |
| DC Shoes | 18.79× | Fashion & Accessoires |
| Puma | 8.02× | Fashion & Accessoires |
| Stradivarius | 6.94× | Shopping |
| ASICS | 7.13× | Fashion & Accessoires |
| H&M | 2.94× | Shopping |
| Primark | 3.6× | Shopping |
| Bershka | 5.65× | Shopping |
| Sneakers (footwear) | 3.55× | Fashion & Accessoires |
| Umbro | 22.94× | Sports |
| Western wear | 5.74× | Fashion & Accessoires |
| Under Armour | 6.39× | Fashion & Accessoires |
| COS | 5.04× | Shopping |
| Deichmann | 2.69× | Shopping |
| New Balance | 4.16× | Fashion & Accessoires |
| Oysho | 6.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.51 |
| Quality Awareness | PREMIUM | 1.48 |
| Family Orientation | CONSERVATISM | 1.46 |
| Design Affinity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.4% |
| India | 5.2% |
See Skechers audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
- Tory Burch (1,298,634)
Frequently asked questions
How many fans does Skechers have in Germany?
Skechers has an estimated audience of 1,795,233 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Skechers fans?
55.6% of Skechers fans are female, 44.4% are male, with an average age of 33.8 years.
Which brands do Skechers fans like most?
Skechers fans show strongest brand affinity for Street One (7.8×), Steve Madden (17.92×), and Sportswear (fashion) (8.42×) over the country average.
Where do Skechers fans live in Germany?
Skechers fans in Germany are most concentrated in Bayern (reach 304,204), Nordrhein-Westfalen (reach 283,293), and Baden-Württemberg (reach 251,188). These three regions account for the largest share of the active audience.
What other brands do Skechers fans also like?
Beyond Skechers itself, the audience over-indexes on Steve Madden (17.92×), Sportswear (fashion) (8.42×), Converse (8.13×), and Gina Tricot (9.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skechers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.