Rascasse Audience Intelligence

Skechers Target Market in Germany

Name: Skechers — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Skechers in Germany — modelled from more than twelve digital signal sources. Skechers has an estimated audience of 1,781,835 people in Germany.

#2among Footwear in Germany #464among Brand in Germany #204in Fashion & Accessoires

The average Skechers fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Street One, Steve Madden, Gina Tricot, with strongest over-indexing on Street One (7.8× the country average).

Demographically, the Skechers audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skechers fan in Germany is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Street One.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skechers profile in Germany.

Audience size

1.8M

in Germany

Gender

55.6%♀

44.4% male

Age

33.8

average years

Country rank

#3777

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Skechers

55.6% are female, 44.4% are male, average age 33.8.

Fig. 02

Gender split

55.6%

Female

44.4%

Male

Demographic split for Skechers audience in Germany
Metric	Value
Female	55.6%
Male	44.4%
Average age	33.8
Estimated audience size	1,781,835

Fig. 03

Age distribution

Age distribution of the Skechers audience in Germany
Age bracket	Share	%
16-19		37%
20-29		18%
30-39		16%
40-49		16%
50+		12%

Fig. 04

Worldwide distribution

3.1%

of the worldwide Skechers audience comes from Germany.

Worldwide audience distribution share by country for Skechers
Country	Share
United States	21.4%
United Kingdom	6.2%
India	5.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skechers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skechers customers by region in Germany
#	Region	Reach	×
01	Niedersachsen	~200K	1.22×
02	Rheinland-Pfalz	~100K	1.18×
03	Schleswig-Holstein	~70K	1.16×
04	Hessen	~100K	1.04×
05	Brandenburg	~60K	1.04×
06	Sachsen-Anhalt	~50K	1.03×
07	Saarland	~20K	1.02×
08	Bayern	~300K	0.99×
09	Baden-Württemberg	~200K	0.98×
10	Hamburg	~40K	0.98×
11	Bremen	~10K	0.94×
12	Berlin	~70K	0.93×
13	Thüringen	~40K	0.93×
14	Nordrhein-Westfalen	~400K	0.92×
15	Mecklenburg-Vorpommern	~30K	0.90×
16	Sachsen	~70K	0.83×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skechers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skechers audience
#	Interest	Category	×
01	Umbro	Sports	22.94×
02	DC Shoes	Fashion & Accessoires	18.79×
03	Steve Madden	Fashion & Accessoires	17.92×
04	Gina Tricot	Fashion & Accessoires	9.56×
05	WE Fashion	Fashion & Accessoires	8.65×
06	Sportswear (fashion)	Fashion & Accessoires	8.42×
07	Converse	Fashion & Accessoires	8.13×
08	Puma	Fashion & Accessoires	8.02×
09	Street One	Fashion & Accessoires	7.80×
10	ASICS	Fashion & Accessoires	7.13×
11	Stradivarius	Shopping	6.94×
12	Oysho	Fashion & Accessoires	6.58×
13	Under Armour	Fashion & Accessoires	6.39×
14	Western wear	Fashion & Accessoires	5.74×
15	Bershka	Shopping	5.65×
16	COS	Shopping	5.04×
17	Primark	Shopping	3.60×
18	Sneakers (footwear)	Fashion & Accessoires	3.55×
19	H&M	Shopping	2.94×
20	Deichmann	Shopping	2.69×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skechers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Skechers audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	1.62×
Creativity	OPEN	1.54×
Quality Awareness	PREMIUM	1.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Skechers audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.43×
Risk Appetite	THRILL	0.54×
Need for Security	CONSERVATISM	0.55×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Skechers's target market in Germany?

Skechers's target market in Germany covers an estimated 1,781,835 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Skechers customers?

55.6% of the Skechers audience are female, 44.4% are male, with an average age of 33.8 years.

Which brands do Skechers fans like most?

Skechers fans show strongest brand affinity for Street One (7.8×), Steve Madden (17.92×), and Gina Tricot (9.56×) over the country average.

Where do Skechers fans live in Germany?

Skechers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Skechers fans also like?

Beyond Skechers itself, the audience over-indexes on Steve Madden (17.92×), Gina Tricot (9.56×), Sportswear (fashion) (8.42×), and Converse (8.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Tory Burch (1,302,034)

See Skechers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Skechers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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