DC Shoes Audience in Germany
DC Shoes has an estimated audience of 521,492 people in Germany. 49.6% are female, 50.4% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kyle Walker, Skatepark, Osiris Shoes, Skate punk, Skateboarding trick.
The average DC Shoes fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kyle Walker, Skatepark, Osiris Shoes, with strongest over-indexing on Kyle Walker (72.96× the country average). Demographically, the DC Shoes audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of DC Shoes fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.1 |
| Estimated audience size | 521,492 |
Audience persona
The typical DC Shoes fan in Germany is balanced, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Kyle Walker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,056 | 1.23× |
| Bayern | 105,088 | 1.25× |
| Baden-Württemberg | 77,470 | 1.09× |
| Niedersachsen | 52,339 | 1.03× |
| Hessen | 43,161 | 1.09× |
| Rheinland-Pfalz | 27,591 | 1.06× |
| Sachsen | 24,275 | 0.95× |
| Berlin | 21,801 | 0.93× |
| Schleswig-Holstein | 16,629 | 0.89× |
| Brandenburg | 13,781 | 0.85× |
| Thüringen | 12,824 | 0.97× |
| Hamburg | 11,864 | 1.01× |
| Sachsen-Anhalt | 9,891 | 0.73× |
| Saarland | 7,546 | 1.18× |
| Mecklenburg-Vorpommern | 7,036 | 0.71× |
| Bremen | 4,646 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kyle Walker | 72.96× | Sports |
| Skatepark | 18.97× | Sports |
| Osiris Shoes | 72× | Fashion & Accessoires |
| Skate punk | 42.69× | Music & Radio |
| Skateboarding trick | 78.29× | Sports |
| Nike Skateboarding | 22.26× | Sports |
| Blind Skateboards | 82× | Sports |
| Bam Margera | 30.74× | Movies & TV |
| Etnies | 60.47× | Fashion & Accessoires |
| Spray painting | 20× | Arts & Culture |
| Umbro | 30.25× | Sports |
| Huntington Beach, California | 40.29× | Travel & Leisure |
| Shepard Fairey | 60.14× | Arts & Culture |
| Heel (shoe) | 34.67× | Fashion & Accessoires |
| Rob Dyrdek | 74.74× | Sports |
| Outdoor recreation | 2.11× | Sports |
| Brogue shoe | 32.03× | Fashion & Accessoires |
| Ryan Sheckler | 63× | Sports |
| Volcom | 19.09× | Fashion & Accessoires |
| Sports | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.67 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 6.6% |
| Spain | 4.9% |
See DC Shoes audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does DC Shoes have in Germany?
DC Shoes has an estimated audience of 521,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DC Shoes fans?
49.6% of DC Shoes fans are female, 50.4% are male, with an average age of 36.1 years.
Which brands do DC Shoes fans like most?
DC Shoes fans show strongest brand affinity for Kyle Walker (72.96×), Skatepark (18.97×), and Osiris Shoes (72×) over the country average.
Where do DC Shoes fans live in Germany?
DC Shoes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,056), Bayern (reach 105,088), and Baden-Württemberg (reach 77,470). These three regions account for the largest share of the active audience.
What other brands do DC Shoes fans also like?
Beyond DC Shoes itself, the audience over-indexes on Skatepark (18.97×), Osiris Shoes (72×), Skate punk (42.69×), and Skateboarding trick (78.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DC Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.