Spray painting Audience in Germany

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Spray painting has an estimated audience of 534,149 people in Germany. 37.7% are female, 62.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Banksy, Installation art, Bam Margera, Lang Lang (pianist), Outdoor recreation.

The average Spray painting fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Banksy, Installation art, Bam Margera, with strongest over-indexing on Banksy (12.03× the country average). Demographically, the Spray painting audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Spray painting fans

Demographic split for Spray painting audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age41.2
Estimated audience size534,149

Audience persona

The typical Spray painting fan in Germany is more male, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Banksy.

Top regions in Germany

Top regions ranked by reach for Spray painting in Germany
RegionReachAffinity
Nordrhein-Westfalen129,2751.11×
Bayern91,5611.07×
Baden-Württemberg79,5401.09×
Hessen57,1901.41×
Berlin51,9932.18×
Niedersachsen50,0060.96×
Rheinland-Pfalz25,8790.97×
Sachsen20,5120.78×
Hamburg14,2961.18×
Schleswig-Holstein13,6060.71×
Brandenburg12,4110.75×
Sachsen-Anhalt10,9810.79×
Thüringen7,4460.55×
Mecklenburg-Vorpommern6,1240.6×
Bremen5,0551.11×
Saarland4,9170.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spray painting audience
BrandAffinityCategory
Banksy12.03×Arts & Culture
Installation art10.44×Arts & Culture
Bam Margera24.15×Movies & TV
Lang Lang (pianist)16.66×Music & Radio
Outdoor recreation1.96×Sports
Circa (company)34.86×Sports
DaKine31.08×Fashion & Accessoires
Independent music7.7×Music & Radio
Paint roller24.43×Home & Garden
Harry Potter1.73×Movies & TV
Fruit of the Loom16.02×Fashion & Accessoires
Surf culture7.45×Sports
Urban art7.11×Arts & Culture
Paris Jackson9.91×Movies & TV
Kyle Walker25.55×Sports
Graffiti5.71×Arts & Culture
Nathan Lane21.33×Movies & TV
Euphoria1.97×Movies & TV
TikTok1.57×Internet & Social Media
Internet Movie Database6.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spray painting audience
TraitClusterScore
Quality AwarenessPREMIUM2.46
DIY MentalityTHRILL2.13
Urban LifestyleOPEN2.1
SustainabilityBALANCE1.7
IndividualismJOY1.66
TravellingTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Spray painting
CountryShare
United States24.4%
United Kingdom9.4%
Italy4.6%

See Spray painting audiences in other countries

More Art movement audiences in Germany

Frequently asked questions

How many fans does Spray painting have in Germany?

Spray painting has an estimated audience of 534,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Spray painting fans?

37.7% of Spray painting fans are female, 62.3% are male, with an average age of 41.2 years.

Which brands do Spray painting fans like most?

Spray painting fans show strongest brand affinity for Banksy (12.03×), Installation art (10.44×), and Bam Margera (24.15×) over the country average.

Where do Spray painting fans live in Germany?

Spray painting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,275), Bayern (reach 91,561), and Baden-Württemberg (reach 79,540). These three regions account for the largest share of the active audience.

What other brands do Spray painting fans also like?

Beyond Spray painting itself, the audience over-indexes on Installation art (10.44×), Bam Margera (24.15×), Lang Lang (pianist) (16.66×), and Outdoor recreation (1.96×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spray painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.