Rascasse Audience Intelligence

Spray painting Audience in Germany

A data profile of the people who buy, follow and care about Spray painting in Germany — modelled from more than twelve digital signal sources. Spray painting has an estimated audience of 534,149 people in Germany.

#24among Art movement in Germany#4505among Topic in Germany#128in Arts & Culture

The average Spray painting fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Banksy, Installation art, Bam Margera, with strongest over-indexing on Banksy (12.03× the country average).

Demographically, the Spray painting audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spray painting fan in Germany is more male, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Banksy.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spray painting profile in Germany.

Audience size
534K
in Germany
Gender
37.7%♀
62.3% male
Age
41.2
average years
Country rank
#11127
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spray painting fans

37.7% are female, 62.3% are male, average age 41.2.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Spray painting audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age41.2
Estimated audience size534,149
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Spray painting audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4922%
50+22%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Spray painting audience comes from Germany.

Worldwide audience distribution share by country for Spray painting
CountryShare
United States24.3%
United Kingdom9.4%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spray painting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spray painting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.90×
02Hessen~50K1.29×
03Hamburg~10K1.08×
04Nordrhein-Westfalen~100K1.05×
05Bremen~5K1.05×
06Baden-Württemberg~80K1.04×
07Bayern~90K1.00×
08Rheinland-Pfalz~30K1.00×
09Saarland~6K0.98×
10Sachsen-Anhalt~10K0.96×
11Mecklenburg-Vorpommern~10K0.95×
12Niedersachsen~50K0.93×
13Brandenburg~20K0.92×
14Thüringen~10K0.90×
15Sachsen~20K0.89×
16Schleswig-Holstein~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Spray painting, Germany
0.86×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spray painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spray painting audience
#·InterestCategoryAffinity×
01Circa (company)Sports34.86×
02DaKineFashion & Accessoires31.08×
03Paint rollerHome & Garden24.43×
04Bam MargeraMovies & TV24.15×
05Nathan LaneMovies & TV21.33×
06The Happening (2008 film)Movies & TV20.24×
07Lang Lang (pianist)Music & Radio16.66×
08Fruit of the LoomFashion & Accessoires16.02×
09BanksyArts & Culture12.03×
10Installation artArts & Culture10.44×
11Paris JacksonMovies & TV9.91×
12Independent musicMusic & Radio7.70×
13Surf cultureSports7.45×
14Urban artArts & Culture7.11×
15Internet Movie DatabaseMovies & TV6.21×
16GraffitiArts & Culture5.71×
17Street artArts & Culture4.52×
18Outdoor recreationSports1.96×
19Harry PotterMovies & TV1.73×
20TikTokInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spray painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spray painting audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.48×
Urban LifestyleOPEN1.99×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spray painting audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.24×
Convenience OrientationPREMIUM1.24×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spray painting have in Germany?

Spray painting has an estimated audience of 534,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spray painting fans?

37.7% of Spray painting fans are female, 62.3% are male, with an average age of 41.2 years.

03

Which brands do Spray painting fans like most?

Spray painting fans show strongest brand affinity for Banksy (12.03×), Installation art (10.44×), and Bam Margera (24.15×) over the country average.

04

Where do Spray painting fans live in Germany?

Spray painting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Spray painting fans also like?

Beyond Spray painting itself, the audience over-indexes on Installation art (10.44×), Bam Margera (24.15×), Lang Lang (pianist) (16.66×), and Outdoor recreation (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Spray painting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spray painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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