Rascasse Audience Intelligence

Fruit of the Loom Target Market in Germany

A data profile of the people who buy, follow and care about Fruit of the Loom in Germany — modelled from more than twelve digital signal sources. Fruit of the Loom has an estimated audience of 323,671 people in Germany.

#2096among Brand in Germany#776in Fashion & Accessoires

The average Fruit of the Loom fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rea Garvey, MS Mode, QVC, with strongest over-indexing on Rea Garvey (49.91× the country average).

Demographically, the Fruit of the Loom audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fruit of the Loom fan in Germany is more male, around 40.4 years old, with strong Creativity tendencies and a notable affinity for Rea Garvey.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit of the Loom profile in Germany.

Audience size
324K
in Germany
Gender
26.3%♀
73.7% male
Age
40.4
average years
Country rank
#16411
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fruit of the Loom

26.3% are female, 73.7% are male, average age 40.4.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Fruit of the Loom audience in Germany
MetricValue
Female26.3%
Male73.7%
Average age40.4
Estimated audience size323,671
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Fruit of the Loom audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3924%
40-4929%
50+14%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Fruit of the Loom audience comes from Germany.

Worldwide audience distribution share by country for Fruit of the Loom
CountryShare
United States35.3%
Germany10.4%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit of the Loom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fruit of the Loom customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.40×
02Saarland~5K1.30×
03Baden-Württemberg~50K1.12×
04Hessen~30K1.10×
05Bayern~60K1.05×
06Nordrhein-Westfalen~70K1.03×
07Berlin~20K1.02×
08Niedersachsen~30K0.99×
09Schleswig-Holstein~10K0.97×
10Hamburg~7K0.94×
11Sachsen~10K0.87×
12Brandenburg~9K0.87×
13Bremen~2K0.86×
14Thüringen~7K0.85×
15Mecklenburg-Vorpommern~5K0.84×
16Sachsen-Anhalt~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Fruit of the Loom, Germany
0.82×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit of the Loom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit of the Loom audience
#·InterestCategoryAffinity×
01MS ModeFashion & Accessoires132.84×
02VangelisMusic & Radio112.88×
03MIAMODAFashion & Accessoires92.87×
04Ice dancingSports62.12×
05Mad MenMovies & TV55.90×
06Rea GarveyMusic & Radio49.91×
07ReamonnMusic & Radio49.91×
08Bon JoviMusic & Radio33.98×
09La Perla (clothing)Fashion & Accessoires27.32×
10KamradMusic & Radio25.61×
11LenaMusic & Radio25.49×
12Max GiesingerMusic & Radio18.61×
13QVCMovies & TV18.54×
14sheegoFashion & Accessoires17.71×
15TchiboShopping11.42×
16Pet storePets & Animals7.30×
17CrochetHome & Garden7.08×
18BreuningerFashion & Accessoires6.82×
19Trend analysisBusiness & Career6.75×
20EdekaShopping3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit of the Loom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit of the Loom audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.38×
IndividualismJOY1.43×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit of the Loom audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.83×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fruit of the Loom's target market in Germany?

Fruit of the Loom's target market in Germany covers an estimated 323,671 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fruit of the Loom customers?

26.3% of the Fruit of the Loom audience are female, 73.7% are male, with an average age of 40.4 years.

03

Which brands do Fruit of the Loom fans like most?

Fruit of the Loom fans show strongest brand affinity for Rea Garvey (49.91×), MS Mode (132.84×), and QVC (18.54×) over the country average.

04

Where do Fruit of the Loom fans live in Germany?

Fruit of the Loom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit of the Loom fans also like?

Beyond Fruit of the Loom itself, the audience over-indexes on MS Mode (132.84×), QVC (18.54×), Vangelis (112.88×), and Mad Men (55.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Fruit of the Loom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit of the Loom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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