Fruit of the Loom Audience in Germany
Fruit of the Loom has an estimated audience of 332,271 people in Germany. 26.3% are female, 73.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rea Garvey, MS Mode, QVC, Vangelis, Mad Men.
The average Fruit of the Loom fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rea Garvey, MS Mode, QVC, with strongest over-indexing on Rea Garvey (49.91× the country average). Demographically, the Fruit of the Loom audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Fruit of the Loom fans
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 40.4 |
| Estimated audience size | 332,271 |
Audience persona
The typical Fruit of the Loom fan in Germany is more male, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Rea Garvey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,156 | 1.06× |
| Bayern | 57,343 | 1.07× |
| Baden-Württemberg | 50,605 | 1.12× |
| Niedersachsen | 32,854 | 1.02× |
| Hessen | 28,033 | 1.11× |
| Rheinland-Pfalz | 23,223 | 1.39× |
| Berlin | 15,710 | 1.06× |
| Sachsen | 14,198 | 0.87× |
| Schleswig-Holstein | 11,671 | 0.98× |
| Brandenburg | 8,845 | 0.86× |
| Thüringen | 7,085 | 0.84× |
| Hamburg | 7,074 | 0.94× |
| Sachsen-Anhalt | 6,961 | 0.81× |
| Saarland | 5,175 | 1.27× |
| Mecklenburg-Vorpommern | 5,130 | 0.81× |
| Bremen | 2,271 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rea Garvey | 49.91× | Music & Radio |
| MS Mode | 132.84× | Fashion & Accessoires |
| QVC | 18.54× | Movies & TV |
| Vangelis | 112.88× | Music & Radio |
| Mad Men | 55.9× | Movies & TV |
| MIAMODA | 92.87× | Fashion & Accessoires |
| Tchibo | 11.42× | Shopping |
| Bon Jovi | 33.98× | Music & Radio |
| Ice dancing | 62.12× | Sports |
| Reamonn | 49.91× | Music & Radio |
| Max Giesinger | 18.61× | Music & Radio |
| Breuninger | 6.82× | Fashion & Accessoires |
| sheego | 17.71× | Fashion & Accessoires |
| Pet store | 7.3× | Pets & Animals |
| Lena | 25.49× | Music & Radio |
| Trend analysis | 6.75× | Business & Career |
| Kamrad | 25.61× | Music & Radio |
| La Perla (clothing) | 27.32× | Fashion & Accessoires |
| Edeka | 3.89× | Shopping |
| Crochet | 7.08× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.79 |
| Early Adopter Mentality | POWER | 1.5 |
| Family Orientation | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.24 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| Germany | 10.8% |
| Canada | 5.2% |
See Fruit of the Loom audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Fruit of the Loom have in Germany?
Fruit of the Loom has an estimated audience of 332,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fruit of the Loom fans?
26.3% of Fruit of the Loom fans are female, 73.7% are male, with an average age of 40.4 years.
Which brands do Fruit of the Loom fans like most?
Fruit of the Loom fans show strongest brand affinity for Rea Garvey (49.91×), MS Mode (132.84×), and QVC (18.54×) over the country average.
Where do Fruit of the Loom fans live in Germany?
Fruit of the Loom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,156), Bayern (reach 57,343), and Baden-Württemberg (reach 50,605). These three regions account for the largest share of the active audience.
What other brands do Fruit of the Loom fans also like?
Beyond Fruit of the Loom itself, the audience over-indexes on MS Mode (132.84×), QVC (18.54×), Vangelis (112.88×), and Mad Men (55.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fruit of the Loom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.