Mad Men Audience in Germany
Mad Men has an estimated audience of 435,366 people in Germany. 52.2% are female, 47.8% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: shawshank redemption, Pietro Lombardi, Wetter.com, New Amsterdam, Merlin.
The average Mad Men fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include shawshank redemption, Pietro Lombardi, Wetter.com, with strongest over-indexing on shawshank redemption (75.19× the country average). Demographically, the Mad Men audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Mad Men fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 35.3 |
| Estimated audience size | 435,366 |
Audience persona
The typical Mad Men fan in Germany is balanced, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for shawshank redemption.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,555 | 1.13× |
| Bayern | 74,388 | 1.06× |
| Baden-Württemberg | 58,235 | 0.98× |
| Hessen | 43,025 | 1.3× |
| Niedersachsen | 39,739 | 0.94× |
| Berlin | 38,256 | 1.97× |
| Sachsen | 17,526 | 0.82× |
| Schleswig-Holstein | 15,796 | 1.01× |
| Hamburg | 14,178 | 1.44× |
| Brandenburg | 12,186 | 0.9× |
| Rheinland-Pfalz | 10,185 | 0.47× |
| Thüringen | 7,753 | 0.7× |
| Sachsen-Anhalt | 7,419 | 0.66× |
| Mecklenburg-Vorpommern | 5,346 | 0.64× |
| Bremen | 4,534 | 1.22× |
| Saarland | 4,098 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| shawshank redemption | 75.19× | Movies & TV |
| Pietro Lombardi | 40.33× | Movies & TV |
| Wetter.com | 12.53× | Home & Garden |
| New Amsterdam | 56.2× | Movies & TV |
| Merlin | 66.86× | Movies & TV |
| The White Lotus | 12.69× | Movies & TV |
| Taboo (rapper) | 72.35× | Music & Radio |
| Nebraska (film) | 70.32× | Movies & TV |
| Prison Break | 28.15× | Movies & TV |
| Lucifer | 26.47× | Movies & TV |
| Twin Peaks | 30.74× | Movies & TV |
| What We Do in the Shadows | 59.45× | Movies & TV |
| Malcolm in the Middle | 27.31× | Movies & TV |
| This Is Where I Leave You | 66.76× | Movies & TV |
| Silicon Valley (TV series) | 44.78× | Movies & TV |
| Outlander (film) | 16.41× | Movies & TV |
| Teleman | 45.83× | Music & Radio |
| The Sopranos | 22.63× | Movies & TV |
| The Gilded Age | 12.06× | Movies & TV |
| Submarine (2010 film) | 70.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.85 |
| Sustainability | BALANCE | 1.84 |
| Early Adopter Mentality | POWER | 1.8 |
| Design Affinity | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.49 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| France | 6.9% |
| United Kingdom | 6.0% |
See Mad Men audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Mad Men have in Germany?
Mad Men has an estimated audience of 435,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mad Men fans?
52.2% of Mad Men fans are female, 47.8% are male, with an average age of 35.3 years.
Which brands do Mad Men fans like most?
Mad Men fans show strongest brand affinity for shawshank redemption (75.19×), Pietro Lombardi (40.33×), and Wetter.com (12.53×) over the country average.
Where do Mad Men fans live in Germany?
Mad Men fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,555), Bayern (reach 74,388), and Baden-Württemberg (reach 58,235). These three regions account for the largest share of the active audience.
What other brands do Mad Men fans also like?
Beyond Mad Men itself, the audience over-indexes on Pietro Lombardi (40.33×), Wetter.com (12.53×), New Amsterdam (56.2×), and Merlin (66.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mad Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.