Mad Men Audience in Germany
A data profile of the people who buy, follow and care about Mad Men in Germany — modelled from more than twelve digital signal sources. Mad Men has an estimated audience of 422,976 people in Germany.
The average Mad Men fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include shawshank redemption, Pietro Lombardi, New Amsterdam, with strongest over-indexing on shawshank redemption (75.19× the country average).
Demographically, the Mad Men audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mad Men fan in Germany is balanced, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for shawshank redemption.
At a glance
The key figures that characterise the Mad Men profile in Germany.
Search interest · 12-month trend
Demographics of Mad Men viewers
52.2% are female, 47.8% are male, average age 35.3.
Gender split
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 35.3 |
| Estimated audience size | 422,976 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Mad Men audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.1% |
| France | 6.9% |
| United Kingdom | 5.7% |
Geography
Where the Mad Men audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.84× | |
| 02 | Hamburg | ~10K | 1.42× | |
| 03 | Hessen | ~40K | 1.22× | |
| 04 | Bremen | ~5K | 1.21× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 06 | Bayern | ~70K | 1.03× | |
| 07 | Schleswig-Holstein | ~20K | 1.02× | |
| 08 | Baden-Württemberg | ~60K | 0.94× | |
| 09 | Niedersachsen | ~40K | 0.92× | |
| 10 | Brandenburg | ~10K | 0.91× | |
| 11 | Saarland | ~5K | 0.86× | |
| 12 | Sachsen | ~20K | 0.84× | |
| 13 | Thüringen | ~8K | 0.73× | |
| 14 | Mecklenburg-Vorpommern | ~6K | 0.72× | |
| 15 | Rheinland-Pfalz | ~20K | 0.71× | |
| 16 | Sachsen-Anhalt | ~8K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mad Men audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | shawshank redemption | Movies & TV | 75.19× | ||
| 02 | Taboo (rapper) | Music & Radio | 72.35× | ||
| 03 | Nebraska (film) | Movies & TV | 70.32× | ||
| 04 | Submarine (2010 film) | Movies & TV | 70.31× | ||
| 05 | Merlin | Movies & TV | 66.86× | ||
| 06 | This Is Where I Leave You | Movies & TV | 66.76× | ||
| 07 | What We Do in the Shadows | Movies & TV | 59.45× | ||
| 08 | New Amsterdam | Movies & TV | 56.20× | ||
| 09 | Teleman | Music & Radio | 45.83× | ||
| 10 | Silicon Valley (TV series) | Movies & TV | 44.78× | ||
| 11 | Pietro Lombardi | Movies & TV | 40.33× | ||
| 12 | Twin Peaks | Movies & TV | 30.74× | ||
| 13 | Prison Break | Movies & TV | 28.15× | ||
| 14 | Malcolm in the Middle | Movies & TV | 27.31× | ||
| 15 | Lucifer | Movies & TV | 26.47× | ||
| 16 | Fargo (film) | Movies & TV | 25.66× | ||
| 17 | The Sopranos | Movies & TV | 22.63× | ||
| 18 | Outlander (film) | Movies & TV | 16.41× | ||
| 19 | The White Lotus | Movies & TV | 12.69× | ||
| 20 | Wetter.com | Home & Garden | 12.53× |
Personality of the Mad Men audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.90× | |
| Individualism | JOY | 0.92× |
Frequently asked questions
How many fans does Mad Men have in Germany?
Mad Men has an estimated audience of 422,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mad Men viewers?
52.2% of Mad Men fans are female, 47.8% are male, with an average age of 35.3 years.
Which brands do Mad Men fans like most?
Mad Men fans show strongest brand affinity for shawshank redemption (75.19×), Pietro Lombardi (40.33×), and New Amsterdam (56.2×) over the country average.
Where do Mad Men fans live in Germany?
Mad Men fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Mad Men fans also like?
Beyond Mad Men itself, the audience over-indexes on Pietro Lombardi (40.33×), New Amsterdam (56.2×), Merlin (66.86×), and Wetter.com (12.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV series audiences in Germany
- Stranger Things (9,494,342)
- Game of Thrones (9,332,621)
- Superman (9,212,267)
- Motorcycles (7,358,776)
- Succession (6,605,780)
See Mad Men audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mad Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.