Mad Men Audience in United States

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Mad Men has an estimated audience of 3,399,558 people in United States. 53.3% are female, 46.7% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Robert Duvall, Diane Keaton, Animal Kingdom (film), Animal Kingdom (TV series), Christine Baranski.

The average Mad Men fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Robert Duvall, Diane Keaton, Animal Kingdom (film), with strongest over-indexing on Robert Duvall (23.86× the country average). Demographically, the Mad Men audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Mad Men fans

Demographic split for Mad Men audience in United States
MetricValue
Female53.3%
Male46.7%
Average age39.3
Estimated audience size3,399,558

Audience persona

The typical Mad Men fan in United States is balanced, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Robert Duvall.

Top regions in United States

Top regions ranked by reach for Mad Men in United States
RegionReachAffinity
California434,7831.16×
Texas305,0131.04×
New York245,1231.29×
Florida207,6730.9×
Pennsylvania130,6621.14×
Illinois118,5931.05×
Ohio113,1671.08×
North Carolina103,0531.01×
Georgia102,2170.98×
Michigan95,5311.07×
New Jersey95,4141.1×
Massachusetts86,4871.29×
Virginia86,4191.04×
Washington78,8241.16×
Tennessee72,1111.06×
Indiana64,5761.04×
Missouri63,1511.15×
Arizona60,9320.88×
Maryland56,5800.97×
Colorado56,1601.05×
Wisconsin53,6531.05×
Minnesota52,4921.08×
South Carolina48,8970.96×
Oregon46,1291.18×
Kentucky42,7831×
Louisiana41,1000.94×
Oklahoma40,7361.08×
Connecticut40,1091.18×
Alabama34,1440.72×
Iowa28,9051.03×
Kansas28,8051.08×
Utah28,7790.95×
Nevada28,1230.86×
Arkansas27,8190.99×
Mississippi22,5660.81×
Nebraska16,3770.96×
Idaho15,9400.93×
New Mexico14,9520.88×
New Hampshire14,0421.05×
West Virginia13,7330.87×
Washington, District of Columbia12,4551.22×
Maine12,4201.02×
Rhode Island11,7971.09×
Hawaii9,6290.66×
Montana8,6980.92×
Delaware7,8260.83×
South Dakota6,6360.84×
Vermont6,3371.06×
North Dakota6,0040.86×
Alaska5,2280.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad Men audience
BrandAffinityCategory
Robert Duvall23.86×Movies & TV
Diane Keaton12.43×Movies & TV
Animal Kingdom (film)27.72×Movies & TV
Animal Kingdom (TV series)21.32×Movies & TV
Christine Baranski28.57×Movies & TV
Andy García28.06×Movies & TV
A Bronx Tale26.24×Movies & TV
James Caan21.94×Movies & TV
Moonlight (TV series)23.26×Movies & TV
Sneaky Pete27.69×Movies & TV
Paula Patton24.17×Movies & TV
Marlon Brando16.65×Movies & TV
Al Pacino13.63×Movies & TV
Jobs (film)35.14×Movies & TV
Gangs of New York29.73×Movies & TV
no country for old men17.1×Movies & TV
Matthew Goode22.09×Movies & TV
Kate Beckinsale13.57×Movies & TV
Javier Bardem13.75×Movies & TV
The White Lotus5.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad Men audience
TraitClusterScore
SustainabilityBALANCE1.36
Design AffinityPREMIUM1.36
ExtroversionTHRILL1.31
IndulgenceJOY1.28
MindfulnessBALANCE1.27
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Mad Men
CountryShare
United States37.7%
France6.9%
United Kingdom6.0%

See Mad Men audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Mad Men have in United States?

Mad Men has an estimated audience of 3,399,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Mad Men fans?

53.3% of Mad Men fans are female, 46.7% are male, with an average age of 39.3 years.

Which brands do Mad Men fans like most?

Mad Men fans show strongest brand affinity for Robert Duvall (23.86×), Diane Keaton (12.43×), and Animal Kingdom (film) (27.72×) over the country average.

Where do Mad Men fans live in United States?

Mad Men fans in United States are most concentrated in California (reach 434,783), Texas (reach 305,013), and New York (reach 245,123). These three regions account for the largest share of the active audience.

What other brands do Mad Men fans also like?

Beyond Mad Men itself, the audience over-indexes on Diane Keaton (12.43×), Animal Kingdom (film) (27.72×), Animal Kingdom (TV series) (21.32×), and Christine Baranski (28.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.