Rascasse Audience Intelligence

Mad Men Audience in United States

A data profile of the people who buy, follow and care about Mad Men in United States — modelled from more than twelve digital signal sources. Mad Men has an estimated audience of 3,460,772 people in United States.

#138among TV series in United States#376among Movie / TV Show / Series in United States#1114in Movies & TV

The average Mad Men fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Robert Duvall, Diane Keaton, Animal Kingdom (film), with strongest over-indexing on Robert Duvall (23.86× the country average).

Demographically, the Mad Men audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mad Men fan in United States is balanced, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Robert Duvall.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad Men profile in United States.

Audience size
3.5M
in United States
Gender
53.3%♀
46.7% male
Age
39.3
average years
Country rank
#9121
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mad Men viewers

53.3% are female, 46.7% are male, average age 39.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Mad Men audience in United States
MetricValue
Female53.3%
Male46.7%
Average age39.3
Estimated audience size3,460,772
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Mad Men audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3917%
40-4921%
50+22%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Mad Men audience comes from United States.

Worldwide audience distribution share by country for Mad Men
CountryShare
United States38.1%
France6.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad Men audience in United States is strongest.

Fig. 05

Top regions by affinity

Mad Men fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~90K1.31×
02New York~200K1.28×
03Washington, District of Columbia~10K1.26×
04Connecticut~40K1.21×
05Rhode Island~10K1.18×
06Oregon~50K1.17×
07New Jersey~100K1.15×
08Illinois~100K1.14×
09Pennsylvania~100K1.12×
10Washington~80K1.11×
11Missouri~60K1.11×
12Maine~10K1.11×
13California~400K1.10×
14Vermont~6K1.09×
15Michigan~100K1.08×
16New Hampshire~10K1.08×
17Wisconsin~50K1.07×
18Minnesota~50K1.07×
19Colorado~60K1.06×
20Kansas~30K1.04×
21Ohio~100K1.03×
22Tennessee~70K1.01×
23Indiana~60K1.01×
24Oklahoma~40K1.01×
25Virginia~80K1.00×
26Iowa~30K1.00×
27Montana~9K1.00×
28Kentucky~40K0.98×
29Texas~300K0.97×
30North Carolina~100K0.97×
31Arkansas~30K0.97×
32Nebraska~20K0.97×
33Arizona~70K0.96×
34Maryland~60K0.96×
35Idaho~20K0.94×
36Georgia~100K0.93×
37South Carolina~50K0.91×
38Utah~30K0.91×
39Louisiana~40K0.90×
40Delaware~8K0.90×
41Florida~200K0.89×
42West Virginia~10K0.88×
43North Dakota~6K0.88×
44New Mexico~10K0.87×
45South Dakota~7K0.87×
46Nevada~30K0.84×
47Alaska~6K0.84×
48Mississippi~20K0.79×
49Alabama~40K0.78×
50Hawaii~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Mad Men, United States
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad Men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad Men audience
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV35.14×
02Gangs of New YorkMovies & TV29.73×
03Christine BaranskiMovies & TV28.57×
04Animal Kingdom (film)Movies & TV27.72×
05Sneaky PeteMovies & TV27.69×
06A Bronx TaleMovies & TV26.24×
07Paula PattonMovies & TV24.17×
08Robert DuvallMovies & TV23.86×
09Moonlight (TV series)Movies & TV23.26×
10James CaanMovies & TV21.94×
11Animal Kingdom (TV series)Movies & TV21.32×
12The Handmaid's Tale (film)Movies & TV21.16×
13no country for old menMovies & TV17.10×
14Marlon BrandoMovies & TV16.65×
15Javier BardemMovies & TV13.75×
16Al PacinoMovies & TV13.63×
17Kate BeckinsaleMovies & TV13.57×
18Green LanternMovies & TV13.00×
19Scarface (1983 film)Movies & TV12.86×
20Diane KeatonMovies & TV12.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad Men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mad Men audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.08×
SpiritualityBALANCE1.02×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mad Men audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
PatriotismCONSERVATISM0.83×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mad Men have in United States?

Mad Men has an estimated audience of 3,460,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mad Men viewers?

53.3% of Mad Men fans are female, 46.7% are male, with an average age of 39.3 years.

03

Which brands do Mad Men fans like most?

Mad Men fans show strongest brand affinity for Robert Duvall (23.86×), Diane Keaton (12.43×), and Animal Kingdom (film) (27.72×) over the country average.

04

Where do Mad Men fans live in United States?

Mad Men fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mad Men fans also like?

Beyond Mad Men itself, the audience over-indexes on Diane Keaton (12.43×), Animal Kingdom (film) (27.72×), Animal Kingdom (TV series) (21.32×), and Christine Baranski (28.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Mad Men audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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