Rascasse Audience Intelligence

Marlon Brando Audience in United States

A data profile of the people who buy, follow and care about Marlon Brando in United States — modelled from more than twelve digital signal sources. Marlon Brando has an estimated audience of 4,299,193 people in United States.

#310among Actor Actress or TV Star in United States#907among Person in United States#818in Movies & TV

The average Marlon Brando fan in United States is 45.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Robert Duvall, Diane Keaton, Animal Kingdom (film), with strongest over-indexing on Robert Duvall (105.1× the country average).

Demographically, the Marlon Brando audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marlon Brando fan in United States is more male, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Robert Duvall.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marlon Brando profile in United States.

Audience size
4.3M
in United States
Gender
40.9%♀
59.1% male
Age
45.5
average years
Country rank
#7567
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marlon Brando fans

40.9% are female, 59.1% are male, average age 45.5.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Marlon Brando audience in United States
MetricValue
Female40.9%
Male59.1%
Average age45.5
Estimated audience size4,299,193
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Marlon Brando audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Marlon Brando audience comes from United States.

Worldwide audience distribution share by country for Marlon Brando
CountryShare
United States24.6%
Brazil9.0%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marlon Brando audience in United States is strongest.

Fig. 05

Top regions by affinity

Marlon Brando fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.24×
02California~600K1.23×
03New Jersey~100K1.22×
04Connecticut~50K1.20×
05Massachusetts~100K1.18×
06Nebraska~20K1.15×
07Illinois~200K1.14×
08Washington, District of Columbia~10K1.10×
09Arizona~90K1.08×
10Oregon~50K1.08×
11Pennsylvania~200K1.07×
12Missouri~70K1.06×
13Washington~90K1.05×
14Rhode Island~10K1.05×
15Maryland~80K1.04×
16Virginia~100K1.03×
17Florida~300K1.02×
18Oklahoma~50K1.02×
19Nevada~40K1.02×
20Texas~400K1.01×
21Kentucky~50K1.01×
22Colorado~70K1.00×
23Utah~40K1.00×
24Michigan~100K0.99×
25New Mexico~20K0.99×
26New Hampshire~20K0.99×
27Tennessee~80K0.98×
28Minnesota~60K0.98×
29Louisiana~50K0.98×
30Montana~10K0.97×
31Georgia~100K0.96×
32Ohio~100K0.96×
33North Carolina~100K0.96×
34Indiana~70K0.96×
35Wisconsin~60K0.96×
36Arkansas~30K0.95×
37Kansas~30K0.95×
38Idaho~20K0.95×
39Maine~10K0.95×
40Vermont~7K0.95×
41Hawaii~20K0.93×
42Iowa~30K0.92×
43Alabama~50K0.91×
44Alaska~8K0.91×
45South Carolina~60K0.88×
46Delaware~10K0.88×
47Mississippi~30K0.87×
48West Virginia~20K0.87×
49North Dakota~8K0.87×
50South Dakota~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Marlon Brando, United States
0.82×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marlon Brando audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marlon Brando audience
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV124.02×
02Gangs of New YorkMovies & TV109.76×
03Justin ChambersMovies & TV106.46×
04Robert DuvallMovies & TV105.10×
05Animal Kingdom (film)Movies & TV101.69×
06Christine BaranskiMovies & TV100.00×
07A Bronx TaleMovies & TV97.22×
08James CaanMovies & TV96.79×
09Sneaky PeteMovies & TV89.59×
10Paula PattonMovies & TV84.09×
11Matthew GoodeMovies & TV80.42×
12Moonlight (TV series)Movies & TV80.34×
13Animal Kingdom (TV series)Movies & TV76.91×
14Warren BeattyMovies & TV71.46×
15Al PacinoMovies & TV60.83×
16Shirley MacLaineMovies & TV57.53×
17Javier BardemMovies & TV47.10×
18Scarface (1983 film)Movies & TV46.23×
19Kate BeckinsaleMovies & TV43.27×
20Diane KeatonMovies & TV43.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marlon Brando audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marlon Brando audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.82×
Community OrientationOPEN1.43×
IndividualismJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marlon Brando audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
Family OrientationCONSERVATISM0.93×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marlon Brando have in United States?

Marlon Brando has an estimated audience of 4,299,193 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marlon Brando fans?

40.9% of Marlon Brando fans are female, 59.1% are male, with an average age of 45.5 years.

03

Which brands do Marlon Brando fans like most?

Marlon Brando fans show strongest brand affinity for Robert Duvall (105.1×), Diane Keaton (43.22×), and Animal Kingdom (film) (101.69×) over the country average.

04

Where do Marlon Brando fans live in United States?

Marlon Brando fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Marlon Brando fans also like?

Beyond Marlon Brando itself, the audience over-indexes on Diane Keaton (43.22×), Animal Kingdom (film) (101.69×), Animal Kingdom (TV series) (76.91×), and James Caan (96.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marlon Brando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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