Marlon Brando Audience in United States

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Marlon Brando has an estimated audience of 4,277,831 people in United States. 40.9% are female, 59.1% are male, average age 45.5. Top regions: California, Texas, New York. Top brand affinities: Robert Duvall, Animal Kingdom (film), Diane Keaton, Animal Kingdom (TV series), Christine Baranski.

The average Marlon Brando fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Robert Duvall, Animal Kingdom (film), Diane Keaton, with strongest over-indexing on Robert Duvall (105.1× the country average). Demographically, the Marlon Brando audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Marlon Brando fans

Demographic split for Marlon Brando audience in United States
MetricValue
Female40.9%
Male59.1%
Average age45.5
Estimated audience size4,277,831

Audience persona

The typical Marlon Brando fan in United States is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Robert Duvall.

Top regions in United States

Top regions ranked by reach for Marlon Brando in United States
RegionReachAffinity
California615,6341.31×
Texas384,1431.04×
New York310,3481.3×
Florida299,7031.03×
Illinois171,0561.2×
Pennsylvania156,6791.09×
New Jersey133,7031.23×
Ohio132,0241×
Georgia130,5010.99×
North Carolina127,5910.99×
Michigan114,6711.03×
Virginia109,8291.05×
Arizona97,6741.12×
Massachusetts97,2991.15×
Washington91,5011.07×
Tennessee84,9850.99×
Indiana76,5090.98×
Maryland75,9451.03×
Missouri75,7071.1×
Colorado68,5511.02×
Wisconsin63,1850.98×
Minnesota61,7101.01×
South Carolina56,6990.88×
Kentucky55,5361.04×
Louisiana54,5650.99×
Alabama53,4980.9×
Oregon53,0141.08×
Connecticut51,7951.21×
Oklahoma50,0701.05×
Nevada42,8981.04×
Utah39,5741.03×
Arkansas32,9330.93×
Kansas32,5430.97×
Iowa31,7970.9×
Mississippi30,0620.85×
Nebraska22,6171.05×
New Mexico20,5380.96×
Idaho19,8300.92×
West Virginia16,4330.82×
Hawaii16,4020.89×
New Hampshire16,0830.95×
Washington, District of Columbia14,6861.14×
Maine14,1710.92×
Rhode Island13,8931.02×
Montana10,8390.91×
Delaware9,9680.84×
Alaska7,4040.81×
South Dakota7,3860.75×
North Dakota7,0200.8×
Vermont6,7220.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marlon Brando audience
BrandAffinityCategory
Robert Duvall105.1×Movies & TV
Animal Kingdom (film)101.69×Movies & TV
Diane Keaton43.22×Movies & TV
Animal Kingdom (TV series)76.91×Movies & TV
Christine Baranski100×Movies & TV
James Caan96.79×Movies & TV
Andy García103.12×Movies & TV
Al Pacino60.83×Movies & TV
A Bronx Tale97.22×Movies & TV
Moonlight (TV series)80.34×Movies & TV
Paula Patton84.09×Movies & TV
Gangs of New York109.76×Movies & TV
Jobs (film)124.02×Movies & TV
Matthew Goode80.42×Movies & TV
Sneaky Pete89.59×Movies & TV
Javier Bardem47.1×Movies & TV
Warren Beatty71.46×Movies & TV
Justin Chambers106.46×Movies & TV
Kate Beckinsale43.27×Movies & TV
Warrior (2011 film)47.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marlon Brando audience
TraitClusterScore
PatriotismCONSERVATISM2.46
SpiritualityBALANCE1.46
Design AffinityPREMIUM1.36
IndulgenceJOY1.35
LGBTQ+ IdentityOPEN1.21
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Marlon Brando
CountryShare
United States24.7%
Brazil9.6%
United Kingdom7.3%

See Marlon Brando audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Marlon Brando have in United States?

Marlon Brando has an estimated audience of 4,277,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Marlon Brando fans?

40.9% of Marlon Brando fans are female, 59.1% are male, with an average age of 45.5 years.

Which brands do Marlon Brando fans like most?

Marlon Brando fans show strongest brand affinity for Robert Duvall (105.1×), Animal Kingdom (film) (101.69×), and Diane Keaton (43.22×) over the country average.

Where do Marlon Brando fans live in United States?

Marlon Brando fans in United States are most concentrated in California (reach 615,634), Texas (reach 384,143), and New York (reach 310,348). These three regions account for the largest share of the active audience.

What other brands do Marlon Brando fans also like?

Beyond Marlon Brando itself, the audience over-indexes on Animal Kingdom (film) (101.69×), Diane Keaton (43.22×), Animal Kingdom (TV series) (76.91×), and Christine Baranski (100×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marlon Brando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.