Rascasse Audience Intelligence

Shirley MacLaine Audience in United States

A data profile of the people who buy, follow and care about Shirley MacLaine in United States — modelled from more than twelve digital signal sources. Shirley MacLaine has an estimated audience of 2,625,580 people in United States.

#671among Actor Actress or TV Star in United States#1884among Person in United States#1632in Movies & TV

The average Shirley MacLaine fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Warren Beatty, Lorna Luft, Annette Bening, with strongest over-indexing on Warren Beatty (282.33× the country average).

Demographically, the Shirley MacLaine audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shirley MacLaine fan in United States is more female, around 48.3 years old, with strong Spirituality tendencies and a notable affinity for Warren Beatty.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shirley MacLaine profile in United States.

Audience size
2.6M
in United States
Gender
67.6%♀
32.4% male
Age
48.3
average years
Country rank
#11484
Person in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shirley MacLaine fans

67.6% are female, 32.4% are male, average age 48.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Shirley MacLaine audience in United States
MetricValue
Female67.6%
Male32.4%
Average age48.3
Estimated audience size2,625,580
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Shirley MacLaine audience in United States
Age bracketShare%
16-1910%
20-298%
30-3913%
40-4920%
50+50%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Shirley MacLaine audience comes from United States.

Worldwide audience distribution share by country for Shirley MacLaine
CountryShare
United States37.5%
Germany13.4%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shirley MacLaine audience in United States is strongest.

Fig. 05

Top regions by affinity

Shirley MacLaine fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.55×
02Oregon~30K1.21×
03Missouri~40K1.18×
04Arizona~50K1.14×
05Idaho~10K1.14×
06Oklahoma~30K1.11×
07Montana~7K1.11×
08Maine~9K1.10×
09Washington~50K1.07×
10Arkansas~20K1.07×
11Wisconsin~40K1.06×
12Tennessee~50K1.05×
13Ohio~80K1.04×
14Kentucky~30K1.04×
15New Hampshire~10K1.04×
16Vermont~4K1.04×
17Pennsylvania~80K1.03×
18Connecticut~20K1.03×
19Kansas~20K1.03×
20Michigan~60K1.02×
21Alabama~30K1.02×
22Indiana~40K1.01×
23Rhode Island~8K1.01×
24Delaware~7K1.01×
25New Jersey~60K1.00×
26Colorado~40K1.00×
27Iowa~20K1.00×
28Illinois~80K0.99×
29Minnesota~30K0.99×
30West Virginia~10K0.98×
31South Carolina~30K0.97×
32Louisiana~30K0.97×
33California~200K0.96×
34New York~100K0.96×
35Virginia~50K0.96×
36Nevada~20K0.95×
37Florida~100K0.94×
38Nebraska~10K0.94×
39North Carolina~70K0.93×
40Massachusetts~40K0.93×
41Mississippi~20K0.90×
42Alaska~5K0.90×
43Texas~200K0.88×
44Maryland~40K0.88×
45Utah~20K0.88×
46South Dakota~5K0.88×
47Georgia~60K0.83×
48Hawaii~8K0.83×
49North Dakota~4K0.81×
50Washington, District of Columbia~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Shirley MacLaine, United States
0.74×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shirley MacLaine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shirley MacLaine audience
#·InterestCategoryAffinity×
01Lorna LuftMusic & Radio316.37×
02Warren BeattyMovies & TV282.33×
03Annette BeningMovies & TV160.28×
04Gone with the Wind (film)Movies & TV155.63×
05Graham GreeneLiterature152.51×
06For a Few Dollars MoreMovies & TV138.36×
07James DeanMovies & TV112.92×
08Joan CollinsFashion & Accessoires109.16×
09The Alamo (1960 film)Movie / TV Show / Series101.91×
10Tennessee WilliamsLiterature100.45×
11The Searchers (film)Movie / TV Show / Series98.48×
12Michael CaineMovies & TV94.84×
13Danny GloverMovies & TV94.24×
14Marlon BrandoMovies & TV80.47×
15F. Scott FitzgeraldLiterature73.68×
16Ed HarrisMovies & TV60.38×
17Elizabeth TaylorMovies & TV54.48×
18Jamie BellMovies & TV51.06×
19Jane FondaMovies & TV33.50×
20Tom SelleckMovies & TV30.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shirley MacLaine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shirley MacLaine audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.42×
Quality AwarenessPREMIUM1.69×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shirley MacLaine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Early Adopter MentalityPOWER1.05×
Sports ActivityPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shirley MacLaine have in United States?

Shirley MacLaine has an estimated audience of 2,625,580 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shirley MacLaine fans?

67.6% of Shirley MacLaine fans are female, 32.4% are male, with an average age of 48.3 years.

03

Which brands do Shirley MacLaine fans like most?

Shirley MacLaine fans show strongest brand affinity for Warren Beatty (282.33×), Lorna Luft (316.37×), and Annette Bening (160.28×) over the country average.

04

Where do Shirley MacLaine fans live in United States?

Shirley MacLaine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shirley MacLaine fans also like?

Beyond Shirley MacLaine itself, the audience over-indexes on Lorna Luft (316.37×), Annette Bening (160.28×), Gone with the Wind (film) (155.63×), and Graham Greene (152.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Shirley MacLaine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shirley MacLaine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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