Shirley MacLaine Audience in United States

Shirley MacLaine logo

Shirley MacLaine has an estimated audience of 2,348,469 people in United States. 67.6% are female, 32.4% are male, average age 48.3. Top regions: California, Texas, Florida. Top brand affinities: Warren Beatty, Lorna Luft, Graham Greene, Gone with the Wind (film), James Dean.

The average Shirley MacLaine fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warren Beatty, Lorna Luft, Graham Greene, with strongest over-indexing on Warren Beatty (282.33× the country average). Demographically, the Shirley MacLaine audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Shirley MacLaine fans

Demographic split for Shirley MacLaine audience in United States
MetricValue
Female67.6%
Male32.4%
Average age48.3
Estimated audience size2,348,469

Audience persona

The typical Shirley MacLaine fan in United States is more female, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Warren Beatty.

Top regions in United States

Top regions ranked by reach for Shirley MacLaine in United States
RegionReachAffinity
California260,3781.01×
Texas184,5180.91×
Florida149,3020.94×
New York138,3531.05×
Pennsylvania83,0811.05×
Illinois80,4721.03×
Ohio77,2331.07×
New Jersey68,2581.14×
North Carolina67,3360.95×
Michigan64,6511.05×
Georgia61,9360.86×
Virginia57,6611.01×
Arizona55,9681.17×
Washington53,1561.13×
Tennessee49,6701.05×
Massachusetts45,0840.97×
Missouri44,4281.17×
Indiana43,7011.02×
Wisconsin38,5001.09×
Colorado36,8441×
Maryland35,5570.88×
Oregon34,0331.26×
Minnesota33,9291.01×
Alabama33,7651.03×
South Carolina33,2280.94×
Kentucky30,9071.05×
Oklahoma29,4501.13×
Louisiana29,3390.97×
Connecticut24,0401.02×
Nevada21,7940.96×
Arkansas20,0941.04×
Iowa19,3271×
Kansas19,1001.03×
Utah18,7620.89×
Mississippi16,7390.87×
New Mexico16,0011.36×
Idaho13,0811.11×
Nebraska10,8300.92×
West Virginia9,9430.91×
New Hampshire9,4991.03×
Maine9,1761.09×
Hawaii7,9630.79×
Rhode Island7,1820.96×
Montana6,7971.04×
Delaware6,5021×
Washington, District of Columbia5,2680.75×
South Dakota4,5400.84×
Alaska4,1150.82×
Vermont4,0700.99×
North Dakota3,3330.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shirley MacLaine audience
BrandAffinityCategory
Warren Beatty282.33×Movies & TV
Lorna Luft316.37×Music & Radio
Graham Greene152.51×Literature
Gone with the Wind (film)155.63×Movies & TV
James Dean112.92×Movies & TV
Annette Bening160.28×Movies & TV
Michael Caine94.84×Movies & TV
Marlon Brando80.47×Movies & TV
The Alamo (1960 film)101.91×
Elizabeth Taylor54.48×Movies & TV
Danny Glover94.24×Movies & TV
Joan Collins109.16×Fashion & Accessoires
Tom Selleck30.32×Movies & TV
For a Few Dollars More138.36×Movies & TV
Jane Fonda33.5×Movies & TV
F. Scott Fitzgerald73.68×Literature
The Searchers (film)98.48×
Tennessee Williams100.45×Literature
Big Sur81.17×Travel & Leisure
Bond Street96.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shirley MacLaine audience
TraitClusterScore
PatriotismCONSERVATISM1.53
TraditionCONSERVATISM1.47
Community OrientationOPEN1.45
Price SensitivityPREMIUM1.27
CreativityOPEN1.22
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Shirley MacLaine
CountryShare
United States36.5%
Germany13.6%
United Kingdom6.9%

See Shirley MacLaine audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Shirley MacLaine have in United States?

Shirley MacLaine has an estimated audience of 2,348,469 people in United States, concentrated in California and Texas.

What is the gender split and age of Shirley MacLaine fans?

67.6% of Shirley MacLaine fans are female, 32.4% are male, with an average age of 48.3 years.

Which brands do Shirley MacLaine fans like most?

Shirley MacLaine fans show strongest brand affinity for Warren Beatty (282.33×), Lorna Luft (316.37×), and Graham Greene (152.51×) over the country average.

Where do Shirley MacLaine fans live in United States?

Shirley MacLaine fans in United States are most concentrated in California (reach 260,378), Texas (reach 184,518), and Florida (reach 149,302). These three regions account for the largest share of the active audience.

What other brands do Shirley MacLaine fans also like?

Beyond Shirley MacLaine itself, the audience over-indexes on Lorna Luft (316.37×), Graham Greene (152.51×), Gone with the Wind (film) (155.63×), and James Dean (112.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shirley MacLaine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.