Lorna Luft Audience in United States
Lorna Luft has an estimated audience of 818,692 people in United States. 68.5% are female, 31.5% are male, average age 48.2. Top brand affinities: Home equity, Jeep Jamboree, Elsword, Tezz, Whataburger.
Top brand affinities include Home equity, Jeep Jamboree, Elsword, with strongest over-indexing on Home equity (18.43× the country average). Demographically, the Lorna Luft audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lorna Luft fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 48.2 |
| Estimated audience size | 818,692 |
Audience persona
The typical Lorna Luft fan in United States is more female, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 18.43× | Home & Garden |
| Jeep Jamboree | 46.14× | Cars & Mobility |
| Elsword | 20.43× | Games |
| Tezz | 6.77× | Movies & TV |
| Whataburger | 1.64× | Food & Beverages |
| Jingoism | 1.79× | Politics & Society |
| Voter registration | 3.79× | Politics & Society |
| Home staging | 3.5× | Home & Garden |
| KiwiCo | 4.57× | Kids & Family |
| Steampunk | 3.06× | Fashion & Accessoires |
| Barclays Center | 7.72× | Sports |
| headspace | 5.02× | Health |
| Wok | 3.51× | Food & Beverages |
| On the Border Mexican Grill & Cantina | 3.6× | Food & Beverages |
| Urban horticulture | 1.77× | Home & Garden |
| Corona (band) | 2.61× | Music & Radio |
| Iron Man (film) | 2.17× | Movies & TV |
| Nebraska Cornhuskers football | 1.6× | Sports |
| Nipsey Hussle | 2.49× | Music & Radio |
| Zack Greinke | 6.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Tradition | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.47 |
| Price Sensitivity | PREMIUM | 1.26 |
| Creativity | OPEN | 1.23 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.3% |
| United Kingdom | 13.7% |
| Germany | 8.0% |
See Lorna Luft audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lorna Luft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.