GloRilla Audience in United States
GloRilla has an estimated audience of 7,451,837 people in United States. 56.8% are female, 43.2% are male, average age 30.8. Top brand affinities: Combat sport, Staycation, Bank account, Litter box, Joshua Jackson.
Top brand affinities include Combat sport, Staycation, Bank account, with strongest over-indexing on Combat sport (2.02× the country average). Demographically, the GloRilla audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of GloRilla fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 30.8 |
| Estimated audience size | 7,451,837 |
Audience persona
The typical GloRilla fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.02× | Sports |
| Staycation | 3.01× | Home & Garden |
| Bank account | 2.12× | Business & Career |
| Litter box | 1.67× | Pets & Animals |
| Joshua Jackson | 3.5× | Movies & TV |
| JDSU | 2.35× | Business & Career |
| Elsword | 11.84× | Games |
| Nebraska Cornhuskers football | 1.93× | Sports |
| Japanese domestic market | 2.45× | Politics & Society |
| Jaws | 2.77× | Movies & TV |
| Mothercare | 1.55× | Kids & Family |
| Jesse Plemons | 1.64× | Movies & TV |
| Queens College, City University of New York | 3.42× | Business & Career |
| Biblical inspiration | 4.08× | Politics & Society |
| Historic site | 1.96× | Arts & Culture |
| Noodle (Gorillaz) | 1.59× | Music & Radio |
| Consequence (rapper) | 2.75× | Music & Radio |
| Charlamagne Tha God | 3.9× | Movies & TV |
| Mangaka | 1.72× | Literature |
| Mathcore | 3.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.93 |
| Luxury Orientation | PREMIUM | 1.3 |
| Early Adopter Mentality | POWER | 1.26 |
| Mindfulness | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.1 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| India | 7.7% |
| United Kingdom | 5.6% |
See GloRilla audiences in other countries
More Singer-songwriter audiences in United States
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
- Chappell Roan (13,352,434)
How to read this data
Audience size is the estimated number of people in United States who actively search for GloRilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.