Rascasse Audience Intelligence

GloRilla Audience in United States

A data profile of the people who buy, follow and care about GloRilla in United States — modelled from more than twelve digital signal sources. GloRilla has an estimated audience of 13,496,341 people in United States.

#3among Singer-songwriter in United States#91among Person in United States#178in Music & Radio

The average GloRilla fan in United States is 31.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cardi B, TikTok, Ariana Grande, with strongest over-indexing on Cardi B (6.42× the country average).

Demographically, the GloRilla audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GloRilla fan in United States is more female, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Cardi B.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GloRilla profile in United States.

Audience size
13.5M
in United States
Gender
62.7%♀
37.3% male
Age
31.3
average years
Country rank
#2624
Person in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of GloRilla fans

62.7% are female, 37.3% are male, average age 31.3.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for GloRilla audience in United States
MetricValue
Female62.7%
Male37.3%
Average age31.3
Estimated audience size13,496,341
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the GloRilla audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

57.4%

of the worldwide GloRilla audience comes from United States.

Worldwide audience distribution share by country for GloRilla
CountryShare
United States57.4%
United Kingdom6.4%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GloRilla audience in United States is strongest.

Fig. 05

Top regions by affinity

GloRilla fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K2.20×
02Louisiana~400K1.77×
03Georgia~1M1.74×
04Alabama~400K1.68×
05Arkansas~300K1.68×
06Tennessee~600K1.54×
07South Carolina~400K1.43×
08North Carolina~800K1.41×
09Maryland~400K1.31×
10Texas~2M1.27×
11Kentucky~300K1.21×
12Ohio~700K1.17×
13Virginia~500K1.16×
14Indiana~400K1.16×
15Michigan~500K1.11×
16Missouri~300K1.10×
17Illinois~700K1.08×
18Oklahoma~200K1.06×
19Washington, District of Columbia~60K1.03×
20Pennsylvania~600K1.02×
21Florida~1M0.99×
22Delaware~50K0.99×
23Kansas~100K0.95×
24Nevada~200K0.91×
25New Jersey~400K0.90×
26California~2M0.89×
27New York~900K0.89×
28Nebraska~80K0.88×
29Arizona~300K0.84×
30Wisconsin~200K0.84×
31West Virginia~70K0.84×
32Connecticut~200K0.83×
33Hawaii~60K0.82×
34New Mexico~70K0.80×
35Massachusetts~300K0.78×
36Iowa~100K0.77×
37Alaska~30K0.77×
38Washington~300K0.76×
39Minnesota~200K0.75×
40Utah~100K0.72×
41Rhode Island~40K0.72×
42South Dakota~30K0.72×
43Colorado~200K0.71×
44North Dakota~30K0.71×
45Oregon~100K0.67×
46Idaho~60K0.65×
47New Hampshire~50K0.64×
48Maine~40K0.61×
49Montana~30K0.60×
50Vermont~20K0.58×
Fig. 06

Affinity by region

Affinity by region — GloRilla, United States
0.58×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GloRilla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GloRilla audience
#·InterestCategoryAffinity×
01Cardi BMusic & Radio6.42×
02Teyana TaylorMovies & TV6.00×
03Kendall JennerFashion & Accessoires5.65×
04Ariana GrandeMusic & Radio4.36×
05Curly HairBeauty & Wellness3.66×
06Eyelash extensionsBeauty & Wellness2.91×
07Diaper bagKids & Family2.85×
08Internet celebrityInternet & Social Media2.75×
09ShampooBeauty & Wellness2.58×
10YouTube MusicInternet & Social Media2.37×
11Hair careBeauty & Wellness2.27×
12StreetwearFashion & Accessoires2.25×
13ULTA BeautyBeauty & Wellness2.24×
14TikTokInternet & Social Media2.20×
15Skin careBeauty & Wellness1.97×
16Personal careHealth1.85×
17Macy'sShopping1.72×
18SpotifyInternet & Social Media1.70×
19Do it yourself (DIY)Home & Garden1.59×
20Electronic musicMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GloRilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GloRilla audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.44×
MindfulnessBALANCE1.43×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GloRilla audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.78×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GloRilla have in United States?

GloRilla has an estimated audience of 13,496,341 people in United States, concentrated in Texas and California.

02

What is the gender split and age of GloRilla fans?

62.7% of GloRilla fans are female, 37.3% are male, with an average age of 31.3 years.

03

Which brands do GloRilla fans like most?

GloRilla fans show strongest brand affinity for Cardi B (6.42×), TikTok (2.2×), and Ariana Grande (4.36×) over the country average.

04

Where do GloRilla fans live in United States?

GloRilla fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do GloRilla fans also like?

Beyond GloRilla itself, the audience over-indexes on TikTok (2.2×), Ariana Grande (4.36×), Teyana Taylor (6×), and Curly Hair (3.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See GloRilla audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GloRilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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