GloRilla Audience in United States
GloRilla has an estimated audience of 7,451,837 people in United States. 56.8% are female, 43.2% are male, average age 30.8. Top brand affinities: Cardi B, TikTok, Planet Fitness, YouTube Music, Kia Sportage.
Top brand affinities include Cardi B, TikTok, Planet Fitness, with strongest over-indexing on Cardi B (6.31× the country average). Demographically, the GloRilla audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of GloRilla fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 30.8 |
| Estimated audience size | 7,451,837 |
Audience persona
The typical GloRilla fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cardi B.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cardi B | 6.31× | Music & Radio |
| TikTok | 2.08× | Internet & Social Media |
| Planet Fitness | 2.57× | Sports |
| YouTube Music | 3.23× | Internet & Social Media |
| Kia Sportage | 11.84× | Cars & Mobility |
| Lace wig | 3.19× | Beauty & Wellness |
| Streetwear | 2.9× | Fashion & Accessoires |
| Spotify | 1.82× | Internet & Social Media |
| Indeed.com | 2.27× | Business & Career |
| Houston Astros | 4.64× | Sports |
| Livemusic | 2.91× | Music & Radio |
| Teyana Taylor | 5.25× | Movies & TV |
| Google Maps | 2.1× | Internet & Social Media |
| Long hair | 3.49× | Beauty & Wellness |
| Do it yourself (DIY) | 1.78× | Home & Garden |
| Premier League | 4.08× | Sports |
| Nail salon | 3.87× | Beauty & Wellness |
| Los Angeles Lakers | 2.65× | Sports |
| Hair care | 2.48× | Beauty & Wellness |
| Diaper bag | 3.27× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.93 |
| Luxury Orientation | PREMIUM | 1.3 |
| Early Adopter Mentality | POWER | 1.26 |
| Mindfulness | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.1 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| India | 7.7% |
| United Kingdom | 5.6% |
See GloRilla audiences in other countries
More Singer-songwriter audiences in United States
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
- Chappell Roan (13,352,434)
How to read this data
Audience size is the estimated number of people in United States who actively search for GloRilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.