James Dean Audience in United States

James Dean logo

James Dean has an estimated audience of 3,350,341 people in United States. 42.7% are female, 57.3% are male, average age 48.0. Top regions: California, Texas, Florida. Top brand affinities: Warren Beatty, Shirley MacLaine, Graham Greene, Elizabeth Taylor, Gone with the Wind (film).

The average James Dean fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warren Beatty, Shirley MacLaine, Graham Greene, with strongest over-indexing on Warren Beatty (130.38× the country average). Demographically, the James Dean audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of James Dean fans

Demographic split for James Dean audience in United States
MetricValue
Female42.7%
Male57.3%
Average age48.0
Estimated audience size3,350,341

Audience persona

The typical James Dean fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Warren Beatty.

Top regions in United States

Top regions ranked by reach for James Dean in United States
RegionReachAffinity
California528,9571.44×
Texas307,3311.07×
Florida213,3530.94×
New York206,7021.1×
Illinois120,3791.08×
Pennsylvania106,5710.94×
Ohio103,4001×
Indiana101,2271.65×
North Carolina98,5700.98×
Georgia97,7700.95×
Michigan89,7171.02×
New Jersey83,3720.98×
Arizona79,2901.16×
Virginia78,2490.96×
Washington75,8871.13×
Massachusetts72,8071.1×
Tennessee71,8581.07×
Missouri59,6071.1×
Colorado56,6991.07×
Maryland50,9710.88×
Wisconsin48,0720.95×
Kentucky47,5661.13×
Alabama45,5710.97×
Minnesota45,5610.95×
Oregon43,9491.14×
South Carolina42,0630.83×
Oklahoma39,2601.06×
Louisiana37,8150.88×
Nevada36,1151.11×
Utah36,0561.2×
Connecticut33,8421.01×
Arkansas27,8311.01×
Kansas26,0600.99×
Iowa25,5650.93×
Mississippi22,3280.81×
Idaho17,1961.02×
New Mexico16,9841.01×
Nebraska14,7210.88×
West Virginia13,5430.87×
Hawaii12,8320.89×
New Hampshire11,8170.9×
Maine11,7660.98×
Rhode Island10,1260.95×
Washington, District of Columbia9,6770.96×
Montana9,0540.97×
Delaware6,8010.74×
South Dakota6,2050.8×
Alaska6,1790.86×
North Dakota5,7920.84×
Vermont5,2500.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James Dean audience
BrandAffinityCategory
Warren Beatty130.38×Movies & TV
Shirley MacLaine104.13×Movies & TV
Graham Greene104×Literature
Elizabeth Taylor52.74×Movies & TV
Gone with the Wind (film)89.39×Movies & TV
Marlon Brando53.35×Movies & TV
Chicago Sun-Times90.83×News
Lorna Luft95.57×Music & Radio
Jane Fonda30.11×Movies & TV
Grease (film)32.13×Movies & TV
Michael Caine32.58×Movies & TV
Big Sur66.08×Travel & Leisure
Bond Street79.09×Travel & Leisure
F. Scott Fitzgerald54.61×Literature
Method acting51.38×Movies & TV
The Barefoot Contessa103.53×Movies & TV
Tennessee Williams62.62×Literature
Fame (1980 film)59.92×Movies & TV
Saturday Night Fever34.14×Movies & TV
Judy Garland15.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James Dean audience
TraitClusterScore
PatriotismCONSERVATISM1.53
ExtroversionTHRILL1.41
SpiritualityBALANCE1.28
Social Media UsageJOY1.28
TraditionCONSERVATISM1.27
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for James Dean
CountryShare
United States29.6%
Germany7.5%
United Kingdom7.4%

See James Dean audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does James Dean have in United States?

James Dean has an estimated audience of 3,350,341 people in United States, concentrated in California and Texas.

What is the gender split and age of James Dean fans?

42.7% of James Dean fans are female, 57.3% are male, with an average age of 48.0 years.

Which brands do James Dean fans like most?

James Dean fans show strongest brand affinity for Warren Beatty (130.38×), Shirley MacLaine (104.13×), and Graham Greene (104×) over the country average.

Where do James Dean fans live in United States?

James Dean fans in United States are most concentrated in California (reach 528,957), Texas (reach 307,331), and Florida (reach 213,353). These three regions account for the largest share of the active audience.

What other brands do James Dean fans also like?

Beyond James Dean itself, the audience over-indexes on Shirley MacLaine (104.13×), Graham Greene (104×), Elizabeth Taylor (52.74×), and Gone with the Wind (film) (89.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.