Rascasse Audience Intelligence

James Dean Audience in United States

A data profile of the people who buy, follow and care about James Dean in United States — modelled from more than twelve digital signal sources. James Dean has an estimated audience of 3,187,533 people in United States.

#493among Actor Actress or TV Star in United States#1425among Person in United States#1239in Movies & TV

The average James Dean fan in United States is 48.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Warren Beatty, Shirley MacLaine, Graham Greene, with strongest over-indexing on Warren Beatty (130.38× the country average).

Demographically, the James Dean audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Dean fan in United States is more male, around 48.0 years old, with strong Spirituality tendencies and a notable affinity for Warren Beatty.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Dean profile in United States.

Audience size
3.2M
in United States
Gender
42.7%♀
57.3% male
Age
48.0
average years
Country rank
#9772
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Dean fans

42.7% are female, 57.3% are male, average age 48.0.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for James Dean audience in United States
MetricValue
Female42.7%
Male57.3%
Average age48.0
Estimated audience size3,187,533
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the James Dean audience in United States
Age bracketShare%
16-1912%
20-298%
30-3910%
40-4918%
50+52%
Fig. 04

Worldwide distribution

28.4%

of the worldwide James Dean audience comes from United States.

Worldwide audience distribution share by country for James Dean
CountryShare
United States28.4%
Germany7.6%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Dean audience in United States is strongest.

Fig. 05

Top regions by affinity

James Dean fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K1.59×
02California~500K1.37×
03Utah~40K1.20×
04Kentucky~50K1.12×
05Oregon~40K1.10×
06Washington~70K1.09×
07Arizona~70K1.08×
08Nevada~40K1.08×
09Massachusetts~70K1.07×
10Idaho~20K1.06×
11Tennessee~70K1.05×
12Missouri~60K1.05×
13Oklahoma~40K1.05×
14New York~200K1.04×
15Colorado~50K1.03×
16New Mexico~20K1.03×
17Texas~300K1.02×
18Illinois~100K1.02×
19Connecticut~30K1.02×
20Arkansas~30K1.02×
21Montana~10K1.02×
22Michigan~90K1.00×
23Ohio~100K0.99×
24Kansas~30K0.99×
25New Jersey~80K0.98×
26Maine~10K0.98×
27Pennsylvania~100K0.97×
28Alabama~50K0.97×
29West Virginia~20K0.97×
30New Hampshire~10K0.96×
31Rhode Island~10K0.96×
32Vermont~6K0.96×
33North Carolina~100K0.95×
34Virginia~80K0.95×
35Wisconsin~50K0.95×
36Iowa~30K0.95×
37Nebraska~20K0.94×
38Alaska~7K0.94×
39Georgia~100K0.93×
40Minnesota~40K0.93×
41Washington, District of Columbia~9K0.93×
42North Dakota~6K0.93×
43Florida~200K0.91×
44Louisiana~40K0.90×
45Hawaii~10K0.89×
46South Dakota~7K0.89×
47Maryland~50K0.88×
48South Carolina~40K0.85×
49Mississippi~20K0.85×
50Delaware~7K0.79×
Fig. 06

Affinity by region

Affinity by region — James Dean, United States
0.79×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Dean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Dean audience
#·InterestCategoryAffinity×
01Warren BeattyMovies & TV130.38×
02Shirley MacLaineMovies & TV104.13×
03Graham GreeneLiterature104.00×
04The Barefoot ContessaMovies & TV103.53×
05Lorna LuftMusic & Radio95.57×
06Chicago Sun-TimesNews90.83×
07Gone with the Wind (film)Movies & TV89.39×
08Bond StreetTravel & Leisure79.09×
09Big SurTravel & Leisure66.08×
10Tennessee WilliamsLiterature62.62×
11Fame (1980 film)Movies & TV59.92×
12F. Scott FitzgeraldLiterature54.61×
13Marlon BrandoMovies & TV53.35×
14Elizabeth TaylorMovies & TV52.74×
15Method actingMovies & TV51.38×
16Saturday Night FeverMovies & TV34.14×
17Michael CaineMovies & TV32.58×
18Grease (film)Movies & TV32.13×
19Jane FondaMovies & TV30.11×
20Dick Van DykeMovies & TV9.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Dean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Dean audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.42×
Community OrientationOPEN1.57×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Dean audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Early Adopter MentalityPOWER0.98×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Dean have in United States?

James Dean has an estimated audience of 3,187,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of James Dean fans?

42.7% of James Dean fans are female, 57.3% are male, with an average age of 48.0 years.

03

Which brands do James Dean fans like most?

James Dean fans show strongest brand affinity for Warren Beatty (130.38×), Shirley MacLaine (104.13×), and Graham Greene (104×) over the country average.

04

Where do James Dean fans live in United States?

James Dean fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do James Dean fans also like?

Beyond James Dean itself, the audience over-indexes on Shirley MacLaine (104.13×), Graham Greene (104×), Elizabeth Taylor (52.74×), and Gone with the Wind (film) (89.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See James Dean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for James Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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