Rascasse Audience Intelligence

Big Sur Audience in United States

A data profile of the people who buy, follow and care about Big Sur in United States — modelled from more than twelve digital signal sources. Big Sur has an estimated audience of 659,090 people in United States.

#3057among POI in United States#2413in Travel & Leisure

The average Big Sur fan in United States is 48.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shirley MacLaine, James Dean, Elizabeth Taylor, with strongest over-indexing on Shirley MacLaine (81.17× the country average).

Demographically, the Big Sur audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Sur fan in United States is more female, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Shirley MacLaine.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Sur profile in United States.

Audience size
659K
in United States
Gender
58.1%♀
41.9% male
Age
48.5
average years
Country rank
#30995
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Sur fans

58.1% are female, 41.9% are male, average age 48.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Big Sur audience in United States
MetricValue
Female58.1%
Male41.9%
Average age48.5
Estimated audience size659,090
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Big Sur audience in United States
Age bracketShare%
16-197%
20-2910%
30-3912%
40-4920%
50+50%
Fig. 04

Worldwide distribution

62.1%

of the worldwide Big Sur audience comes from United States.

Worldwide audience distribution share by country for Big Sur
CountryShare
United States62.1%
Japan5.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Sur audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Sur fans by region: top regions in United States
#RegionReachAffinity×
01California~500K8.30×
02Nevada~10K1.78×
03Washington~20K1.46×
04Oregon~10K1.41×
05Washington, District of Columbia~3K1.38×
06Utah~8K1.33×
07Hawaii~4K1.30×
08Arizona~20K1.27×
09Massachusetts~10K1.14×
10Colorado~10K1.14×
11Idaho~4K1.06×
12New York~40K1.03×
13Illinois~20K0.96×
14Montana~2K0.95×
15Vermont~1K0.92×
16Minnesota~9K0.91×
17Texas~50K0.87×
18Connecticut~6K0.87×
19New Jersey~10K0.86×
20Virginia~10K0.86×
21New Hampshire~2K0.85×
22Alaska~1K0.84×
23Maine~2K0.81×
24Rhode Island~2K0.81×
25Missouri~8K0.79×
26Maryland~9K0.78×
27Georgia~20K0.76×
28Wisconsin~8K0.76×
29Kansas~4K0.76×
30New Mexico~2K0.76×
31North Carolina~10K0.74×
32Tennessee~10K0.74×
33Florida~30K0.72×
34Pennsylvania~20K0.72×
35Michigan~10K0.71×
36Nebraska~2K0.71×
37Oklahoma~5K0.70×
38Arkansas~4K0.70×
39South Dakota~1K0.69×
40North Dakota<1K0.69×
41Delaware~1K0.68×
42Ohio~10K0.67×
43Iowa~4K0.67×
44Indiana~8K0.66×
45South Carolina~7K0.66×
46Louisiana~6K0.66×
47Kentucky~5K0.62×
48Alabama~5K0.57×
49West Virginia~2K0.55×
50Mississippi~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Big Sur, United States
0.53×1.00×8.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Sur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Sur audience
#·InterestCategoryAffinity×
01Shirley MacLaineMovies & TV81.17×
02James DeanMovies & TV66.08×
03American Cruise LinesTravel & Leisure61.10×
04Michael CaineMovies & TV44.83×
05PlymouthTravel & Leisure44.00×
06Banff National ParkTravel & Leisure40.76×
07Sequoia National ParkTravel & Leisure40.06×
08Marlon BrandoMovies & TV37.06×
09Elizabeth TaylorMovies & TV36.88×
10Grand Teton National ParkTravel & Leisure24.33×
11St. Augustine, FloridaTravel & Leisure23.95×
12Oceania CruisesTravel & Leisure21.41×
13Once upon a timeMovies & TV20.00×
14Grand Canyon National ParkTravel & Leisure14.22×
15Appalachian TrailTravel & Leisure13.86×
16GreeceTravel & Leisure11.41×
17River cruiseTravel & Leisure11.40×
18Royal Caribbean Cruises Ltd.Travel & Leisure7.96×
19GermanyTravel & Leisure7.96×
20FedExBusiness & Career4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Sur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Sur audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
TravellingTHRILL2.10×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Sur audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Healthy LifestyleBALANCE0.89×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Sur have in United States?

Big Sur has an estimated audience of 659,090 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Sur fans?

58.1% of Big Sur fans are female, 41.9% are male, with an average age of 48.5 years.

03

Which brands do Big Sur fans like most?

Big Sur fans show strongest brand affinity for Shirley MacLaine (81.17×), James Dean (66.08×), and Elizabeth Taylor (36.88×) over the country average.

04

Where do Big Sur fans live in United States?

Big Sur fans in United States are most concentrated in California (reach ~500K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Big Sur fans also like?

Beyond Big Sur itself, the audience over-indexes on James Dean (66.08×), Elizabeth Taylor (36.88×), Michael Caine (44.83×), and Marlon Brando (37.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Big Sur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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