Big Sur Audience in United States

Big Sur logo

Big Sur has an estimated audience of 659,090 people in United States. 58.1% are female, 41.9% are male, average age 48.5. Top regions: California, Texas, New York. Top brand affinities: Kenosha, Wisconsin, Voter registration, San Pellegrino, Embroidery Library, Urban horticulture.

The average Big Sur fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kenosha, Wisconsin, Voter registration, San Pellegrino, with strongest over-indexing on Kenosha, Wisconsin (20.06× the country average). Demographically, the Big Sur audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Big Sur fans

Demographic split for Big Sur audience in United States
MetricValue
Female58.1%
Male41.9%
Average age48.5
Estimated audience size659,090

Audience persona

The typical Big Sur fan in United States is more female, around 48.5 years old, with strong Travelling tendencies and a notable affinity for Kenosha, Wisconsin.

Top regions in United States

Top regions ranked by reach for Big Sur in United States
RegionReachAffinity
California494,3188.32×
Texas50,3910.89×
New York38,6771.05×
Florida32,0100.72×
Illinois22,0751.01×
Washington19,1881.45×
Arizona16,5041.23×
Pennsylvania16,2690.73×
Georgia15,8150.78×
North Carolina15,0840.76×
Massachusetts14,7551.14×
New Jersey14,6280.87×
Virginia14,4770.9×
Ohio13,7090.68×
Michigan12,5670.73×
Colorado12,2691.18×
Nevada11,5371.81×
Oregon10,7041.42×
Tennessee9,7560.74×
Minnesota9,0460.96×
Maryland8,8600.78×
Missouri8,5300.8×
Utah8,0511.36×
Indiana7,8090.65×
Wisconsin7,7380.78×
South Carolina6,7230.68×
Connecticut5,6260.85×
Louisiana5,5940.66×
Alabama5,1200.56×
Oklahoma5,0160.69×
Kentucky4,9370.6×
Kansas3,8360.74×
Hawaii3,7401.32×
Iowa3,5480.65×
Idaho3,4891.06×
Arkansas3,4560.64×
Washington, District of Columbia2,8951.46×
Mississippi2,3450.43×
New Mexico2,3260.7×
Nebraska2,1650.66×
New Hampshire2,0240.78×
Maine1,8580.79×
Montana1,6550.91×
Rhode Island1,5720.75×
West Virginia1,3020.42×
Delaware1,1180.61×
Alaska1,0260.73×
Vermont9930.86×
South Dakota8660.57×
North Dakota7310.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Sur audience
BrandAffinityCategory
Kenosha, Wisconsin20.06×Travel & Leisure
Voter registration3.88×Politics & Society
San Pellegrino5.86×Food & Beverages
Embroidery Library12.17×Home & Garden
Urban horticulture2.69×Home & Garden
Electrolyte3.42×Health
Justice2.07×Politics & Society
Nebraska Cornhuskers football2.57×Sports
edureka25.67×Business & Career
UK garage3.73×Music & Radio
Ayrton Senna6.64×Sports
Jesse Plemons2.27×Movies & TV
Steampunk3.18×Fashion & Accessoires
Wok3.6×Food & Beverages
headspace5.05×Health
Girolando cattle13.48×Pets & Animals
Little Ray17.71×Music & Radio
Certified diabetes educator6.72×Business & Career
Nurse education1.52×Kids & Family
Google Home2.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Sur audience
TraitClusterScore
TravellingTHRILL2.36
Risk AppetiteTHRILL2.35
Luxury OrientationPREMIUM2.17
Design AffinityPREMIUM1.84
PatriotismCONSERVATISM1.79
Community OrientationOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Big Sur
CountryShare
United States62.4%
Japan5.4%
United Kingdom4.3%

See Big Sur audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Big Sur have in United States?

Big Sur has an estimated audience of 659,090 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Sur fans?

58.1% of Big Sur fans are female, 41.9% are male, with an average age of 48.5 years.

Which brands do Big Sur fans like most?

Big Sur fans show strongest brand affinity for Kenosha, Wisconsin (20.06×), Voter registration (3.88×), and San Pellegrino (5.86×) over the country average.

Where do Big Sur fans live in United States?

Big Sur fans in United States are most concentrated in California (reach 494,318), Texas (reach 50,391), and New York (reach 38,677). These three regions account for the largest share of the active audience.

What other brands do Big Sur fans also like?

Beyond Big Sur itself, the audience over-indexes on Voter registration (3.88×), San Pellegrino (5.86×), Embroidery Library (12.17×), and Urban horticulture (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.