Rascasse Audience Intelligence

River cruise Audience in United States

A data profile of the people who buy, follow and care about River cruise in United States — modelled from more than twelve digital signal sources. River cruise has an estimated audience of 4,740,737 people in United States.

#32among Travel type in United States#3905among Topic in United States#597in Travel & Leisure

The average River cruise fan in United States is 47.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Judi Dench, Jessie Buckley, Word Cookies, with strongest over-indexing on Judi Dench (379.64× the country average).

Demographically, the River cruise audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical River cruise fan in United States is more female, around 47.3 years old, with strong Travelling tendencies and a notable affinity for Judi Dench.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the River cruise profile in United States.

Audience size
4.7M
in United States
Gender
57.4%♀
42.6% male
Age
47.3
average years
Country rank
#7001
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of River cruise fans

57.4% are female, 42.6% are male, average age 47.3.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for River cruise audience in United States
MetricValue
Female57.4%
Male42.6%
Average age47.3
Estimated audience size4,740,737
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the River cruise audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3913%
40-4920%
50+47%
Fig. 04

Worldwide distribution

38.0%

of the worldwide River cruise audience comes from United States.

Worldwide audience distribution share by country for River cruise
CountryShare
United States38.0%
United Kingdom14.1%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the River cruise audience in United States is strongest.

Fig. 05

Top regions by affinity

River cruise fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.76×
02Louisiana~90K1.50×
03Missouri~100K1.48×
04South Carolina~100K1.34×
05Kentucky~80K1.33×
06Tennessee~100K1.27×
07Florida~400K1.26×
08Wyoming~9K1.25×
09New Hampshire~20K1.24×
10Delaware~20K1.20×
11North Carolina~200K1.19×
12Alabama~80K1.17×
13Maine~20K1.13×
14Ohio~200K1.09×
15Georgia~200K1.04×
16Colorado~80K1.04×
17Connecticut~50K1.04×
18Rhode Island~20K1.04×
19Virginia~100K1.03×
20Oklahoma~50K1.03×
21Pennsylvania~200K1.00×
22Indiana~90K0.99×
23Illinois~200K0.98×
24Minnesota~70K0.98×
25Kansas~40K0.98×
26Arkansas~40K0.95×
27West Virginia~20K0.94×
28Arizona~90K0.93×
29Massachusetts~90K0.93×
30Wisconsin~70K0.93×
31Mississippi~40K0.93×
32Maryland~70K0.91×
33New Jersey~100K0.90×
34Michigan~100K0.89×
35Utah~40K0.89×
36Montana~10K0.89×
37Idaho~20K0.88×
38Iowa~30K0.87×
39Hawaii~20K0.87×
40Washington~80K0.86×
41Oregon~50K0.86×
42Nebraska~20K0.85×
43North Dakota~8K0.85×
44New Mexico~20K0.79×
45South Dakota~9K0.78×
46Texas~300K0.77×
47New York~200K0.77×
48Nevada~40K0.77×
49California~400K0.69×
50Washington, District of Columbia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — River cruise, United States
0.69×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the River cruise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for River cruise audience
#·InterestCategoryAffinity×
01Judi DenchMovies & TV379.64×
02Jessie BuckleyMovies & TV95.74×
03Word CookiesGames20.00×
04Gena RowlandsMovies & TV20.00×
05JumpingSports14.08×
06Class reunionKids & Family11.76×
07Viking CruisesTravel & Leisure7.43×
08Bob EvansFood & Beverages7.05×
09SicilyTravel & Leisure5.95×
10Nassau, BahamasTravel & Leisure5.79×
11Navy PierTravel & Leisure5.58×
12MSC CruisesTravel & Leisure5.43×
13Royal Caribbean Cruises Ltd.Travel & Leisure4.36×
14ShipTravel & Leisure3.92×
15Carnival CruisesTravel & Leisure3.66×
16AlaskaTravel & Leisure3.05×
17EuropeTravel & Leisure2.80×
18CruisesTravel & Leisure2.58×
19Mitch McConnellPolitics & Society1.71×
20American AirlinesTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the River cruise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by River cruise audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.85×
Family OrientationCONSERVATISM1.65×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by River cruise audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
Social Media UsageJOY0.96×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does River cruise have in United States?

River cruise has an estimated audience of 4,740,737 people in United States, concentrated in Florida and California.

02

What is the gender split and age of River cruise fans?

57.4% of River cruise fans are female, 42.6% are male, with an average age of 47.3 years.

03

Which brands do River cruise fans like most?

River cruise fans show strongest brand affinity for Judi Dench (379.64×), Jessie Buckley (95.74×), and Word Cookies (20×) over the country average.

04

Where do River cruise fans live in United States?

River cruise fans in United States are most concentrated in Florida (reach ~400K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do River cruise fans also like?

Beyond River cruise itself, the audience over-indexes on Jessie Buckley (95.74×), Word Cookies (20×), Nassau, Bahamas (5.79×), and Ship (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See River cruise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for River cruise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →