River cruise Audience in United States

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River cruise has an estimated audience of 4,740,737 people in United States. 57.4% are female, 42.6% are male, average age 47.3. Top regions: Florida, Texas, California. Top brand affinities: Judi Dench, Jessie Buckley, Word Cookies, Nassau, Bahamas, Ship.

The average River cruise fan in United States is 47.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Judi Dench, Jessie Buckley, Word Cookies, with strongest over-indexing on Judi Dench (379.64× the country average). Demographically, the River cruise audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of River cruise fans

Demographic split for River cruise audience in United States
MetricValue
Female57.4%
Male42.6%
Average age47.3
Estimated audience size4,740,737

Audience persona

The typical River cruise fan in United States is more female, around 47.3 years old, with strong Travelling tendencies and a notable affinity for Judi Dench.

Top regions in United States

Top regions ranked by reach for River cruise in United States
RegionReachAffinity
Florida447,6951.39×
Texas351,3720.86×
California340,7380.65×
New York201,2330.76×
Pennsylvania181,5351.14×
Georgia176,2691.21×
Ohio174,6191.2×
North Carolina174,5371.22×
Illinois155,4940.98×
Missouri145,4291.9×
Tennessee133,7101.41×
Virginia118,1341.02×
Louisiana117,3611.92×
Michigan106,1860.86×
New Jersey101,6700.84×
Indiana99,0571.14×
South Carolina98,4271.38×
Alabama96,5621.46×
Kentucky92,1071.55×
Arizona88,0030.91×
Massachusetts82,0540.88×
Washington75,6410.8×
Minnesota72,4891.07×
Maryland68,7330.84×
Colorado68,2910.91×
Oklahoma65,9891.25×
Wisconsin60,0870.84×
Connecticut43,0750.91×
Arkansas41,4401.06×
Oregon41,2820.76×
Mississippi40,6061.04×
Utah37,2660.88×
Kansas35,3130.95×
Nevada32,5070.71×
Iowa32,4720.83×
West Virginia23,2711.05×
Idaho20,2110.85×
Nebraska20,1920.85×
New Hampshire19,1751.03×
New Mexico15,8620.67×
Hawaii15,8040.78×
Maine15,3470.9×
Rhode Island13,2250.88×
Delaware12,3700.95×
Alaska10,2291.01×
Montana9,7210.74×
Washington, District of Columbia9,5020.67×
North Dakota7,5660.78×
South Dakota7,2950.67×
Vermont6,6480.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for River cruise audience
BrandAffinityCategory
Judi Dench379.64×Movies & TV
Jessie Buckley95.74×Movies & TV
Word Cookies20×Games
Nassau, Bahamas5.79×Travel & Leisure
Ship3.92×Travel & Leisure
Cruises2.58×Travel & Leisure
Royal Caribbean Cruises Ltd.4.36×Travel & Leisure
Gena Rowlands20×Movies & TV
Alaska3.05×Travel & Leisure
Jumping14.08×Sports
Europe2.8×Travel & Leisure
Bob Evans7.05×Food & Beverages
Navy Pier5.58×Travel & Leisure
Sicily5.95×Travel & Leisure
MSC Cruises5.43×Travel & Leisure
Class reunion11.76×Kids & Family
Viking Cruises7.43×Travel & Leisure
Norwegian Cruise Line4.59×Travel & Leisure
Carnival Cruises3.66×Travel & Leisure
American Airlines1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by River cruise audience
TraitClusterScore
TravellingTHRILL2.54
PatriotismCONSERVATISM2.42
Quality AwarenessPREMIUM1.99
Family OrientationCONSERVATISM1.63
Need for SecurityCONSERVATISM1.36
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for River cruise
CountryShare
United States38.0%
United Kingdom14.1%
Australia8.8%

See River cruise audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does River cruise have in United States?

River cruise has an estimated audience of 4,740,737 people in United States, concentrated in Florida and Texas.

What is the gender split and age of River cruise fans?

57.4% of River cruise fans are female, 42.6% are male, with an average age of 47.3 years.

Which brands do River cruise fans like most?

River cruise fans show strongest brand affinity for Judi Dench (379.64×), Jessie Buckley (95.74×), and Word Cookies (20×) over the country average.

Where do River cruise fans live in United States?

River cruise fans in United States are most concentrated in Florida (reach 447,695), Texas (reach 351,372), and California (reach 340,738). These three regions account for the largest share of the active audience.

What other brands do River cruise fans also like?

Beyond River cruise itself, the audience over-indexes on Jessie Buckley (95.74×), Word Cookies (20×), Nassau, Bahamas (5.79×), and Ship (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for River cruise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.