Word Cookies Audience in United States
Word Cookies has an estimated audience of 923,330 people in United States. 61.7% are female, 38.3% are male, average age 32.0. Top regions: Texas, Florida, New York. Top brand affinities: FreeCell, Word search, Borussia Dortmund, Solitaire, Planet Fitness.
The average Word Cookies fan in United States is 32.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include FreeCell, Word search, Borussia Dortmund, with strongest over-indexing on FreeCell (50.25× the country average). Demographically, the Word Cookies audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Word Cookies fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 32.0 |
| Estimated audience size | 923,330 |
Audience persona
The typical Word Cookies fan in United States is more female, around 32.0 years old, with strong Pet Ownership tendencies and a notable affinity for FreeCell.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 84,570 | 1.07× |
| Florida | 73,336 | 1.17× |
| New York | 73,223 | 1.42× |
| Ohio | 66,927 | 2.35× |
| California | 53,851 | 0.53× |
| Pennsylvania | 52,749 | 1.7× |
| Georgia | 46,194 | 1.62× |
| North Carolina | 39,448 | 1.42× |
| Michigan | 29,869 | 1.24× |
| Virginia | 23,363 | 1.04× |
| New Jersey | 21,976 | 0.94× |
| Illinois | 20,274 | 0.66× |
| Louisiana | 19,951 | 1.68× |
| Tennessee | 18,914 | 1.02× |
| Wisconsin | 17,651 | 1.27× |
| Indiana | 16,810 | 1× |
| Alabama | 14,393 | 1.12× |
| Kansas | 14,328 | 1.97× |
| Missouri | 14,028 | 0.94× |
| South Carolina | 12,284 | 0.88× |
| Oklahoma | 11,245 | 1.1× |
| Maine | 11,219 | 3.39× |
| Kentucky | 10,383 | 0.9× |
| Minnesota | 9,712 | 0.73× |
| Arizona | 8,281 | 0.44× |
| Maryland | 8,037 | 0.51× |
| Mississippi | 7,696 | 1.01× |
| South Dakota | 6,837 | 3.2× |
| Massachusetts | 6,429 | 0.35× |
| Washington | 6,366 | 0.34× |
| Vermont | 5,844 | 3.6× |
| Idaho | 5,296 | 1.14× |
| Iowa | 5,101 | 0.67× |
| Utah | 4,535 | 0.55× |
| West Virginia | 3,548 | 0.83× |
| Arkansas | 3,463 | 0.46× |
| Connecticut | 3,290 | 0.36× |
| Colorado | 3,249 | 0.22× |
| Hawaii | 3,166 | 0.8× |
| Oregon | 2,607 | 0.25× |
| Nebraska | 1,997 | 0.43× |
| Nevada | 1,980 | 0.22× |
| New Mexico | 1,921 | 0.41× |
| Delaware | 1,911 | 0.75× |
| Alaska | 1,482 | 0.75× |
| North Dakota | 1,449 | 0.76× |
| New Hampshire | 1,224 | 0.34× |
| Rhode Island | 985 | 0.34× |
| Montana | 825 | 0.32× |
| Wyoming | 768 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FreeCell | 50.25× | Games |
| Word search | 21.21× | Games |
| Borussia Dortmund | 20× | Sports |
| Solitaire | 4.99× | Games |
| Planet Fitness | 2.24× | Sports |
| Bayer 04 Leverkusen | 20× | Sports |
| ArtStation | 20× | Arts & Culture |
| RB Leipzig | 20× | Sports |
| Logic puzzles | 14.23× | Games |
| Natalie Dormer | 10.29× | Movies & TV |
| Eintracht Frankfurt | 20× | Sports |
| Scooby-Doo | 2.48× | Movies & TV |
| Candy Crush Soda Saga | 12.63× | Games |
| Indeed.com | 1.9× | Business & Career |
| Twitch | 2.5× | Games |
| Bass guitar | 2.03× | Music & Radio |
| YouTube Music | 2.21× | Internet & Social Media |
| VfB Stuttgart | 20× | Sports |
| Angry Birds | 6.28× | Games |
| Hertha BSC | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.24 |
| LGBTQ+ Identity | OPEN | 1.03 |
| Design Affinity | PREMIUM | 0.99 |
| Quality Awareness | PREMIUM | 0.97 |
| Luxury Orientation | PREMIUM | 0.93 |
| Social Media Usage | JOY | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.2% |
| United Kingdom | 12.9% |
| Canada | 6.6% |
See Word Cookies audiences in other countries
More Games audiences in United States
- Pokémon (28,457,782)
- Minesweeper (28,282,791)
- Fortnite (21,111,782)
- Pokémon (video game series) (17,840,594)
- Call of Duty (16,541,098)
Frequently asked questions
How many fans does Word Cookies have in United States?
Word Cookies has an estimated audience of 923,330 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Word Cookies fans?
61.7% of Word Cookies fans are female, 38.3% are male, with an average age of 32.0 years.
Which brands do Word Cookies fans like most?
Word Cookies fans show strongest brand affinity for FreeCell (50.25×), Word search (21.21×), and Borussia Dortmund (20×) over the country average.
Where do Word Cookies fans live in United States?
Word Cookies fans in United States are most concentrated in Texas (reach 84,570), Florida (reach 73,336), and New York (reach 73,223). These three regions account for the largest share of the active audience.
What other brands do Word Cookies fans also like?
Beyond Word Cookies itself, the audience over-indexes on Word search (21.21×), Borussia Dortmund (20×), Solitaire (4.99×), and Planet Fitness (2.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Word Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.