Word Cookies Audience in United States

Word Cookies logo

Word Cookies has an estimated audience of 923,330 people in United States. 61.7% are female, 38.3% are male, average age 32.0. Top regions: Texas, Florida, New York. Top brand affinities: Emperor Entertainment Group, Home staging, Jesse Plemons, Personalised Gifts, Staycation.

The average Word Cookies fan in United States is 32.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Emperor Entertainment Group, Home staging, Jesse Plemons, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the Word Cookies audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Word Cookies fans

Demographic split for Word Cookies audience in United States
MetricValue
Female61.7%
Male38.3%
Average age32.0
Estimated audience size923,330

Audience persona

The typical Word Cookies fan in United States is more female, around 32.0 years old, with strong Pet Ownership tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for Word Cookies in United States
RegionReachAffinity
Texas84,5701.07×
Florida73,3361.17×
New York73,2231.42×
Ohio66,9272.35×
California53,8510.53×
Pennsylvania52,7491.7×
Georgia46,1941.62×
North Carolina39,4481.42×
Michigan29,8691.24×
Virginia23,3631.04×
New Jersey21,9760.94×
Illinois20,2740.66×
Louisiana19,9511.68×
Tennessee18,9141.02×
Wisconsin17,6511.27×
Indiana16,8101×
Alabama14,3931.12×
Kansas14,3281.97×
Missouri14,0280.94×
South Carolina12,2840.88×
Oklahoma11,2451.1×
Maine11,2193.39×
Kentucky10,3830.9×
Minnesota9,7120.73×
Arizona8,2810.44×
Maryland8,0370.51×
Mississippi7,6961.01×
South Dakota6,8373.2×
Massachusetts6,4290.35×
Washington6,3660.34×
Vermont5,8443.6×
Idaho5,2961.14×
Iowa5,1010.67×
Utah4,5350.55×
West Virginia3,5480.83×
Arkansas3,4630.46×
Connecticut3,2900.36×
Colorado3,2490.22×
Hawaii3,1660.8×
Oregon2,6070.25×
Nebraska1,9970.43×
Nevada1,9800.22×
New Mexico1,9210.41×
Delaware1,9110.75×
Alaska1,4820.75×
North Dakota1,4490.76×
New Hampshire1,2240.34×
Rhode Island9850.34×
Montana8250.32×
Wyoming7680.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Word Cookies audience
BrandAffinityCategory
Emperor Entertainment Group20×Business & Career
Home staging4.99×Home & Garden
Jesse Plemons2.79×Movies & TV
Personalised Gifts3.4×Home & Garden
Staycation2.37×Home & Garden
JDSU2.19×Business & Career
Historic site2.93×Arts & Culture
Steampunk2.77×Fashion & Accessoires
Grammarly2.45×Business & Career
Nebraska Cornhuskers football1.84×Sports
Monogram1.88×Home & Garden
Nipsey Hussle2.59×Music & Radio
Mathcore3.53×Music & Radio
Noodle (Gorillaz)1.58×Music & Radio
Vocal harmony1.99×Music & Radio
Grinch1.63×Movies & TV
Janitor2.61×Home & Garden
Isometric exercise3.47×Sports
Glossier1.93×Beauty & Wellness
Stay at Home Mum4.73×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Word Cookies audience
TraitClusterScore
Pet OwnershipJOY1.24
LGBTQ+ IdentityOPEN1.03
Design AffinityPREMIUM0.99
Quality AwarenessPREMIUM0.97
Luxury OrientationPREMIUM0.93
Social Media UsageJOY0.9

Worldwide distribution

Worldwide audience distribution share by country for Word Cookies
CountryShare
United States68.2%
United Kingdom12.9%
Canada6.6%

See Word Cookies audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Word Cookies have in United States?

Word Cookies has an estimated audience of 923,330 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Word Cookies fans?

61.7% of Word Cookies fans are female, 38.3% are male, with an average age of 32.0 years.

Which brands do Word Cookies fans like most?

Word Cookies fans show strongest brand affinity for Emperor Entertainment Group (20×), Home staging (4.99×), and Jesse Plemons (2.79×) over the country average.

Where do Word Cookies fans live in United States?

Word Cookies fans in United States are most concentrated in Texas (reach 84,570), Florida (reach 73,336), and New York (reach 73,223). These three regions account for the largest share of the active audience.

What other brands do Word Cookies fans also like?

Beyond Word Cookies itself, the audience over-indexes on Home staging (4.99×), Jesse Plemons (2.79×), Personalised Gifts (3.4×), and Staycation (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Word Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.