Rascasse Audience Intelligence

Word Cookies Audience in United States

A data profile of the people who buy, follow and care about Word Cookies in United States — modelled from more than twelve digital signal sources. Word Cookies has an estimated audience of 924,338 people in United States.

#290among Video / Board Game in United States#522in Games

The average Word Cookies fan in United States is 32.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Florida.

Top brand affinities include FreeCell, Word search, River cruise, with strongest over-indexing on FreeCell (38.87× the country average).

Demographically, the Word Cookies audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Word Cookies fan in United States is more female, around 32.0 years old, with strong Pet Ownership tendencies and a notable affinity for FreeCell.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Word Cookies profile in United States.

Audience size
924K
in United States
Gender
61.7%♀
38.3% male
Age
32.0
average years
Country rank
#24964
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Word Cookies fans

61.7% are female, 38.3% are male, average age 32.0.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Word Cookies audience in United States
MetricValue
Female61.7%
Male38.3%
Average age32.0
Estimated audience size924,338
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Word Cookies audience in United States
Age bracketShare%
16-1944%
20-2916%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Word Cookies audience comes from United States.

Worldwide audience distribution share by country for Word Cookies
CountryShare
United States62.9%
United Kingdom11.9%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Word Cookies audience in United States is strongest.

Fig. 05

Top regions by affinity

Word Cookies fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~6K2.77×
02Vermont~4K2.71×
03Ohio~80K2.70×
04Maine~9K2.69×
05Mississippi~20K2.16×
06Kansas~10K1.89×
07Louisiana~20K1.77×
08Indiana~30K1.69×
09Pennsylvania~50K1.61×
10Wisconsin~20K1.46×
11Georgia~40K1.37×
12Texas~100K1.22×
13North Carolina~30K1.19×
14New York~60K1.18×
15Michigan~30K1.09×
16Tennessee~20K1.09×
17Alabama~10K1.07×
18Maryland~20K1.05×
19Oklahoma~10K1.04×
20Kentucky~10K1.03×
21Idaho~5K1.03×
22Florida~60K1.02×
23Virginia~20K1.00×
24South Carolina~10K1.00×
25North Dakota~2K1.00×
26New Jersey~20K0.98×
27Missouri~10K0.98×
28Hawaii~4K0.96×
29Alaska~2K0.91×
30West Virginia~4K0.89×
31Delaware~2K0.85×
32Minnesota~10K0.83×
33Iowa~6K0.83×
34Montana~2K0.82×
35Rhode Island~2K0.79×
36New Hampshire~3K0.76×
37Nebraska~3K0.75×
38Washington, District of Columbia~2K0.74×
39New Mexico~3K0.72×
40Connecticut~6K0.70×
41Arkansas~5K0.69×
42Utah~6K0.67×
43Illinois~20K0.64×
44Arizona~10K0.63×
45Nevada~6K0.62×
46Massachusetts~10K0.59×
47Oregon~6K0.57×
48California~50K0.50×
49Colorado~7K0.50×
50Washington~9K0.47×
Fig. 06

Affinity by region

Affinity by region — Word Cookies, United States
0.47×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Word Cookies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Word Cookies audience
#·InterestCategoryAffinity×
01FreeCellGames38.87×
02AbalonePets & Animals29.64×
03Word searchGames29.62×
04River cruiseTravel & Leisure20.00×
05ArtStationArts & Culture20.00×
06RB LeipzigSports20.00×
07Bayer 04 LeverkusenSports20.00×
08Borussia DortmundSports16.51×
09David TennantMovies & TV12.77×
10Brendan FraserMovies & TV10.59×
11SolitaireGames7.75×
12Jimmy John'sFood & Beverages3.92×
13FedExBusiness & Career3.10×
14Mortgage loansBusiness & Career3.00×
15Vehicle insuranceCars & Mobility2.81×
16PinterestInternet & Social Media2.36×
17Shopping mallsShopping2.18×
18McDonald'sFood & Beverages2.04×
19Macy'sShopping1.77×
20FurnitureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Word Cookies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Word Cookies audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.58×
Convenience OrientationPREMIUM1.57×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Word Cookies audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Risk AppetiteTHRILL0.79×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Word Cookies have in United States?

Word Cookies has an estimated audience of 924,338 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of Word Cookies fans?

61.7% of Word Cookies fans are female, 38.3% are male, with an average age of 32.0 years.

03

Which brands do Word Cookies fans like most?

Word Cookies fans show strongest brand affinity for FreeCell (38.87×), Word search (29.62×), and River cruise (20×) over the country average.

04

Where do Word Cookies fans live in United States?

Word Cookies fans in United States are most concentrated in Texas (reach ~100K), Ohio (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Word Cookies fans also like?

Beyond Word Cookies itself, the audience over-indexes on Word search (29.62×), River cruise (20×), Solitaire (7.75×), and Brendan Fraser (10.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Word Cookies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Word Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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