Rascasse Audience Intelligence

Bayer 04 Leverkusen Audience in United States

A data profile of the people who buy, follow and care about Bayer 04 Leverkusen in United States — modelled from more than twelve digital signal sources. Bayer 04 Leverkusen has an estimated audience of 687,596 people in United States.

#245among Soccer in United States#471among Team in United States#2866in Sports

The average Bayer 04 Leverkusen fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Patrik Schick, Florian Wirtz, Casey, with strongest over-indexing on Patrik Schick (723.69× the country average).

Demographically, the Bayer 04 Leverkusen audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bayer 04 Leverkusen fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Patrik Schick.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bayer 04 Leverkusen profile in United States.

Audience size
688K
in United States
Gender
34.5%♀
65.5% male
Age
36.0
average years
Country rank
#30242
Team in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bayer 04 Leverkusen fans

34.5% are female, 65.5% are male, average age 36.0.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Bayer 04 Leverkusen audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.0
Estimated audience size687,596
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Bayer 04 Leverkusen audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3914%
40-4916%
50+19%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Bayer 04 Leverkusen audience comes from United States.

Worldwide audience distribution share by country for Bayer 04 Leverkusen
CountryShare
Germany20.6%
Brazil5.8%
United States4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bayer 04 Leverkusen audience in United States is strongest.

Fig. 05

Top regions by affinity

Bayer 04 Leverkusen fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K2.20×
02Maryland~30K2.13×
03New York~80K1.87×
04Florida~90K1.86×
05Massachusetts~20K1.65×
06Connecticut~10K1.62×
07Virginia~30K1.59×
08Washington, District of Columbia~3K1.52×
09California~100K1.49×
10Texas~90K1.33×
11Illinois~30K1.30×
12Rhode Island~3K1.24×
13Georgia~30K1.21×
14Delaware~2K1.20×
15Nevada~8K1.18×
16North Carolina~30K1.17×
17Indiana~20K1.12×
18Washington~20K1.07×
19Nebraska~4K1.07×
20Arizona~20K1.00×
21Colorado~10K0.97×
22Minnesota~10K0.97×
23Utah~6K0.95×
24Iowa~6K0.94×
25Pennsylvania~20K0.93×
26Kentucky~9K0.92×
27Tennessee~10K0.89×
28Louisiana~9K0.89×
29Oregon~8K0.88×
30Kansas~5K0.88×
31Ohio~20K0.87×
32Vermont~1K0.80×
33South Dakota~1K0.77×
34South Carolina~8K0.75×
35Arkansas~5K0.74×
36North Dakota~1K0.74×
37Missouri~9K0.73×
38Oklahoma~6K0.73×
39New Hampshire~2K0.73×
40Alabama~7K0.72×
41Maine~2K0.72×
42Michigan~10K0.70×
43Wisconsin~8K0.68×
44Alaska~1K0.67×
45Idaho~2K0.66×
46New Mexico~2K0.66×
47Montana~1K0.60×
48Mississippi~4K0.57×
49West Virginia~2K0.55×
50Hawaii~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Bayer 04 Leverkusen, United States
0.54×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bayer 04 Leverkusen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bayer 04 Leverkusen audience
#·InterestCategoryAffinity×
01Patrik SchickSports723.69×
02Moussa DiabySports723.69×
03Leon BaileySports390.92×
04Jonathan TahSports320.14×
05Florian WirtzSports281.68×
06Kai HavertzSports192.77×
07Thiago SilvaSports154.29×
08ArthurSports116.46×
09FC Schalke 04Sports88.85×
10Kevin De BruyneSports88.62×
112. BundesligaSports86.36×
12Pep GuardiolaSports83.58×
13Christian PulisicSports79.44×
14Primeira LigaSports66.92×
15SofascoreSports58.81×
16FIFA Club World CupSports51.52×
17CaseyMusic & Radio34.39×
18Brazil (1985 film)Movies & TV33.20×
19Manchester City F.C.Sports24.78×
20FIFA World Cup 2026Sports8.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bayer 04 Leverkusen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bayer 04 Leverkusen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.95×
TravellingTHRILL2.99×
Need for SecurityCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bayer 04 Leverkusen audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.69×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bayer 04 Leverkusen have in United States?

Bayer 04 Leverkusen has an estimated audience of 687,596 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Bayer 04 Leverkusen fans?

34.5% of Bayer 04 Leverkusen fans are female, 65.5% are male, with an average age of 36.0 years.

03

Which brands do Bayer 04 Leverkusen fans like most?

Bayer 04 Leverkusen fans show strongest brand affinity for Patrik Schick (723.69×), Florian Wirtz (281.68×), and Casey (34.39×) over the country average.

04

Where do Bayer 04 Leverkusen fans live in United States?

Bayer 04 Leverkusen fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bayer 04 Leverkusen fans also like?

Beyond Bayer 04 Leverkusen itself, the audience over-indexes on Florian Wirtz (281.68×), Casey (34.39×), Arthur (116.46×), and Kai Havertz (192.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bayer 04 Leverkusen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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