Bayer 04 Leverkusen Audience in United States

Bayer 04 Leverkusen logo

Bayer 04 Leverkusen has an estimated audience of 746,944 people in United States. 34.5% are female, 65.5% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Florian Wirtz, Casey, Patrik Schick, Leon Bailey, Moussa Diaby.

The average Bayer 04 Leverkusen fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Florian Wirtz, Casey, Patrik Schick, with strongest over-indexing on Florian Wirtz (281.68× the country average). Demographically, the Bayer 04 Leverkusen audience skews more male with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Bayer 04 Leverkusen fans

Demographic split for Bayer 04 Leverkusen audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.0
Estimated audience size746,944

Audience persona

The typical Bayer 04 Leverkusen fan in United States is more male, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Florian Wirtz.

Top regions in United States

Top regions ranked by reach for Bayer 04 Leverkusen in United States
RegionReachAffinity
California129,3971.58×
Texas93,6591.46×
Florida93,1611.84×
New York82,4591.98×
New Jersey43,1802.27×
Illinois33,9341.36×
Virginia30,6481.68×
Georgia28,8981.26×
Maryland28,2202.2×
North Carolina27,2181.21×
Massachusetts24,6181.67×
Pennsylvania24,0420.96×
Ohio19,9490.87×
Washington16,0331.07×
Indiana15,0101.1×
Arizona14,9750.98×
Michigan13,9440.71×
Tennessee13,7600.92×
Connecticut12,1911.63×
Colorado11,6150.99×
Minnesota10,8031.01×
Louisiana8,6510.9×
Missouri8,5130.71×
Kentucky8,2410.88×
South Carolina8,1800.73×
Nevada8,0751.12×
Wisconsin7,4610.66×
Oregon7,2730.85×
Alabama7,2270.69×
Utah6,4000.96×
Oklahoma6,0910.73×
Iowa5,4350.88×
Kansas5,1060.87×
Arkansas4,2010.68×
Nebraska3,7981.01×
Washington, District of Columbia3,5211.57×
Mississippi2,9780.48×
Rhode Island2,9101.22×
Delaware2,2061.07×
New Mexico2,1890.58×
Idaho2,1150.56×
New Hampshire1,8190.62×
Maine1,6890.63×
West Virginia1,3020.37×
Hawaii1,2650.39×
South Dakota1,1550.67×
North Dakota9320.61×
Vermont8910.68×
Montana7950.38×
Alaska6530.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bayer 04 Leverkusen audience
BrandAffinityCategory
Florian Wirtz281.68×Sports
Casey34.39×Music & Radio
Patrik Schick723.69×Sports
Leon Bailey390.92×Sports
Moussa Diaby723.69×Sports
Kai Havertz192.77×Sports
Rivals76.79×Music & Radio
Jonathan Tah320.14×Sports
Kevin De Bruyne88.62×Sports
FC Bayern Munich21.31×Sports
Thiago Silva154.29×Sports
FIFA Club World Cup51.52×Sports
FC Schalke 0488.85×Sports
Christian Pulisic79.44×Sports
2. Bundesliga86.36×Sports
Manchester City F.C.24.78×Sports
Chase (bank)12.04×Business & Career
Aaron Ramsey168.42×Sports
Primeira Liga66.92×Sports
Brazil (1985 film)33.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bayer 04 Leverkusen audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.4
Early Adopter MentalityPOWER1.37
SpiritualityBALANCE1.26
Risk AppetiteTHRILL1.21
Convenience OrientationPREMIUM1.19
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Bayer 04 Leverkusen
CountryShare
Germany23.1%
Brazil6.4%
United States4.3%

See Bayer 04 Leverkusen audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Bayer 04 Leverkusen have in United States?

Bayer 04 Leverkusen has an estimated audience of 746,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Bayer 04 Leverkusen fans?

34.5% of Bayer 04 Leverkusen fans are female, 65.5% are male, with an average age of 36.0 years.

Which brands do Bayer 04 Leverkusen fans like most?

Bayer 04 Leverkusen fans show strongest brand affinity for Florian Wirtz (281.68×), Casey (34.39×), and Patrik Schick (723.69×) over the country average.

Where do Bayer 04 Leverkusen fans live in United States?

Bayer 04 Leverkusen fans in United States are most concentrated in California (reach 129,397), Texas (reach 93,659), and Florida (reach 93,161). These three regions account for the largest share of the active audience.

What other brands do Bayer 04 Leverkusen fans also like?

Beyond Bayer 04 Leverkusen itself, the audience over-indexes on Casey (34.39×), Patrik Schick (723.69×), Leon Bailey (390.92×), and Moussa Diaby (723.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bayer 04 Leverkusen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.