Rascasse Audience Intelligence

Kai Havertz Audience in United States

A data profile of the people who buy, follow and care about Kai Havertz in United States — modelled from more than twelve digital signal sources. Kai Havertz has an estimated audience of 649,706 people in United States.

#252among Soccer in United States#7391among Person in United States#2966in Sports

The average Kai Havertz fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bayer 04 Leverkusen, Pep Guardiola, Didier Drogba, with strongest over-indexing on Bayer 04 Leverkusen (192.77× the country average).

Demographically, the Kai Havertz audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kai Havertz fan in United States is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Bayer 04 Leverkusen.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kai Havertz profile in United States.

Audience size
650K
in United States
Gender
34.8%♀
65.2% male
Age
32.5
average years
Country rank
#31293
Person in United States
Fig. 01

Search interest · 12-month trend

+397%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kai Havertz fans

34.8% are female, 65.2% are male, average age 32.5.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Kai Havertz audience in United States
MetricValue
Female34.8%
Male65.2%
Average age32.5
Estimated audience size649,706
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Kai Havertz audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Kai Havertz audience comes from United States.

Worldwide audience distribution share by country for Kai Havertz
CountryShare
Germany23.5%
United Kingdom10.0%
United States10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kai Havertz audience in United States is strongest.

Fig. 05

Top regions by affinity

Kai Havertz fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.51×
02New York~40K1.93×
03New Jersey~20K1.86×
04Maryland~10K1.85×
05Massachusetts~10K1.79×
06California~70K1.63×
07Virginia~10K1.62×
08Connecticut~6K1.55×
09Illinois~20K1.50×
10Texas~40K1.29×
11Georgia~10K1.25×
12Florida~30K1.19×
13North Carolina~10K1.19×
14Washington~9K1.17×
15Minnesota~6K1.14×
16Oregon~5K1.07×
17Rhode Island~1K1.07×
18Pennsylvania~10K1.03×
19Vermont<1K1.03×
20Colorado~6K0.99×
21Arizona~7K0.97×
22Nevada~3K0.95×
23Delaware<1K0.95×
24Maine~1K0.91×
25New Hampshire~1K0.90×
26Indiana~6K0.89×
27Tennessee~7K0.88×
28Utah~3K0.88×
29Kansas~3K0.86×
30Missouri~5K0.85×
31Hawaii~1K0.85×
32Michigan~8K0.84×
33South Carolina~5K0.83×
34Iowa~3K0.83×
35Nebraska~2K0.82×
36Ohio~9K0.81×
37Kentucky~4K0.81×
38Wisconsin~4K0.80×
39North Dakota<1K0.79×
40Alaska<1K0.77×
41South Dakota<1K0.76×
42Louisiana~4K0.73×
43Arkansas~2K0.73×
44New Mexico~1K0.73×
45Idaho~1K0.73×
46Montana<1K0.72×
47Oklahoma~3K0.71×
48Alabama~4K0.68×
49West Virginia~1K0.68×
50Mississippi~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Kai Havertz, United States
0.60×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kai Havertz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kai Havertz audience
#·InterestCategoryAffinity×
01AllsvenskanSports215.34×
02Bayer 04 LeverkusenSports192.77×
03Didier DrogbaSports160.98×
04Cardiff City F.C.Sports123.67×
05Bastian SchweinsteigerSports100.73×
06Norwich City F.C.Sports86.75×
07Portsmouth F.C.Sports81.25×
08Romelu LukakuSports79.87×
09Pep GuardiolaSports77.51×
10West Bromwich Albion F.C.Sports76.74×
11Gerard PiquéSports63.70×
12XaviSports57.80×
13RonaldinhoSports48.66×
14Southampton F.C.Sports47.50×
15Club LeónSports41.65×
16Leicester City F.C.Sports39.63×
17Christian PulisicSports34.65×
18Borussia DortmundSports28.20×
19Paris Saint-GermainSports15.45×
20FIFA World CupSports4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kai Havertz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kai Havertz audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Risk AppetiteTHRILL1.43×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kai Havertz audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
DIY MentalityTHRILL0.77×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kai Havertz have in United States?

Kai Havertz has an estimated audience of 649,706 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kai Havertz fans?

34.8% of Kai Havertz fans are female, 65.2% are male, with an average age of 32.5 years.

03

Which brands do Kai Havertz fans like most?

Kai Havertz fans show strongest brand affinity for Bayer 04 Leverkusen (192.77×), Pep Guardiola (77.51×), and Didier Drogba (160.98×) over the country average.

04

Where do Kai Havertz fans live in United States?

Kai Havertz fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kai Havertz fans also like?

Beyond Kai Havertz itself, the audience over-indexes on Pep Guardiola (77.51×), Didier Drogba (160.98×), Cardiff City F.C. (123.67×), and Ronaldinho (48.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kai Havertz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kai Havertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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