Kai Havertz Audience in United States

Kai Havertz has an estimated audience of 370,848 people in United States. 34.7% are female, 65.3% are male, average age 32.0. Top regions: California, New York, Texas. Top brand affinities: Bayer 04 Leverkusen, FC Bayern Munich, Cardiff City F.C., Ronaldinho, Allsvenskan.

The average Kai Havertz fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bayer 04 Leverkusen, FC Bayern Munich, Cardiff City F.C., with strongest over-indexing on Bayer 04 Leverkusen (147.51× the country average). Demographically, the Kai Havertz audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Kai Havertz fans

Demographic split for Kai Havertz audience in United States
MetricValue
Female34.7%
Male65.3%
Average age32.0
Estimated audience size370,848

Audience persona

The typical Kai Havertz fan in United States is more male, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Bayer 04 Leverkusen.

Top regions in United States

Top regions ranked by reach for Kai Havertz in United States
RegionReachAffinity
California64,8261.59×
New York40,2431.94×
Texas39,5581.24×
Florida30,7241.22×
Illinois19,0181.54×
New Jersey17,7751.88×
Georgia15,0661.32×
Virginia14,9511.66×
North Carolina13,2191.18×
Pennsylvania13,1231.05×
Massachusetts12,9401.77×
Maryland12,0321.89×
Ohio9,5060.83×
Washington8,9781.21×
Michigan8,1800.84×
Arizona7,3750.97×
Tennessee6,7030.9×
Minnesota6,2251.17×
Connecticut6,1001.64×
Indiana5,9720.88×
Colorado5,9051.01×
Missouri4,8790.82×
Oregon4,5601.07×
South Carolina4,5530.82×
Wisconsin4,2490.76×
Kentucky3,6240.78×
Louisiana3,4650.72×
Nevada3,2580.91×
Washington, District of Columbia2,9752.67×
Alabama2,9140.56×
Utah2,8310.85×
Oklahoma2,7620.67×
Iowa2,4210.79×
Kansas2,2090.76×
Arkansas1,9140.63×
Nebraska1,4270.77×
Rhode Island1,2611.07×
New Hampshire1,2490.86×
Mississippi1,2130.4×
New Mexico1,1470.62×
Hawaii1,1320.71×
Maine1,0740.81×
Idaho9600.52×
Delaware9140.89×
West Virginia8460.49×
Vermont6310.97×
North Dakota4630.61×
South Dakota4340.51×
Montana4060.39×
Alaska3390.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kai Havertz audience
BrandAffinityCategory
Bayer 04 Leverkusen147.51×Sports
FC Bayern Munich19.28×Sports
Cardiff City F.C.115.75×Sports
Ronaldinho47.05×Sports
Allsvenskan183.99×Sports
Borussia Dortmund33.1×Sports
Manchester City F.C.15.81×Sports
Indeed.com6.86×Business & Career
Norwich City F.C.80.81×Sports
Google Maps6.44×Internet & Social Media
FIFA World Cup6×Sports
Chelsea F.C.15.28×Sports
Pep Guardiola54.02×Sports
Inter Milan17.68×Sports
Portsmouth F.C.70.31×Sports
Arsenal F.C.15.94×Sports
Capital One5.13×Business & Career
Manchester United F.C.9.16×Sports
West Bromwich Albion F.C.67.87×Sports
Juventus F.C.14.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kai Havertz audience
TraitClusterScore
PatriotismCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.29
Luxury OrientationPREMIUM1.29
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Kai Havertz
CountryShare
Germany18.3%
United Kingdom11.2%
United States7.9%

See Kai Havertz audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Kai Havertz have in United States?

Kai Havertz has an estimated audience of 370,848 people in United States, concentrated in California and New York.

What is the gender split and age of Kai Havertz fans?

34.7% of Kai Havertz fans are female, 65.3% are male, with an average age of 32.0 years.

Which brands do Kai Havertz fans like most?

Kai Havertz fans show strongest brand affinity for Bayer 04 Leverkusen (147.51×), FC Bayern Munich (19.28×), and Cardiff City F.C. (115.75×) over the country average.

Where do Kai Havertz fans live in United States?

Kai Havertz fans in United States are most concentrated in California (reach 64,826), New York (reach 40,243), and Texas (reach 39,558). These three regions account for the largest share of the active audience.

What other brands do Kai Havertz fans also like?

Beyond Kai Havertz itself, the audience over-indexes on FC Bayern Munich (19.28×), Cardiff City F.C. (115.75×), Ronaldinho (47.05×), and Allsvenskan (183.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kai Havertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.