Rascasse Audience Intelligence

Kai Havertz Audience in Germany

A data profile of the people who buy, follow and care about Kai Havertz in Germany — modelled from more than twelve digital signal sources. Kai Havertz has an estimated audience of 1,523,954 people in Germany.

#119among Soccer in Germany#456among Person in Germany#387in Sports

The average Kai Havertz fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Serge Gnabry, Kevin Trapp, VfB Stuttgart, with strongest over-indexing on Serge Gnabry (57.87× the country average).

Demographically, the Kai Havertz audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kai Havertz fan in Germany is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Serge Gnabry.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kai Havertz profile in Germany.

Audience size
1.5M
in Germany
Gender
28.3%♀
71.7% male
Age
32.5
average years
Country rank
#4409
Person in Germany
Fig. 01

Search interest · 12-month trend

+402%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kai Havertz fans

28.3% are female, 71.7% are male, average age 32.5.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Kai Havertz audience in Germany
MetricValue
Female28.3%
Male71.7%
Average age32.5
Estimated audience size1,523,954
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Kai Havertz audience in Germany
Age bracketShare%
16-1938%
20-2922%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Kai Havertz audience comes from Germany.

Worldwide audience distribution share by country for Kai Havertz
CountryShare
Germany23.5%
United Kingdom10.0%
United States10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kai Havertz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kai Havertz fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.25×
02Baden-Württemberg~100K1.15×
03Bayern~100K1.06×
04Rheinland-Pfalz~50K1.06×
05Niedersachsen~90K1.04×
06Sachsen~40K1.01×
07Schleswig-Holstein~30K1.00×
08Saarland~10K1.00×
09Hamburg~20K0.99×
10Hessen~60K0.98×
11Brandenburg~30K0.96×
12Thüringen~20K0.96×
13Mecklenburg-Vorpommern~20K0.96×
14Berlin~40K0.95×
15Sachsen-Anhalt~20K0.86×
16Bremen~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Kai Havertz, Germany
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kai Havertz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kai Havertz audience
#·InterestCategoryAffinity×
01Serge GnabrySports57.87×
02Arjen RobbenSports27.58×
03Kevin TrappSports26.61×
04Timo WernerSports17.85×
05Leon GoretzkaSports13.60×
06Bastian SchweinsteigerSports13.52×
07Lothar MatthäusSports10.29×
08Bayer 04 LeverkusenSports10.28×
09VfL BochumSports9.08×
10Frauen-BundesligaSports8.37×
11RB LeipzigSports6.80×
12VfL WolfsburgSports6.37×
13SC FreiburgSports6.13×
14VfB StuttgartSports5.89×
15Borussia MönchengladbachSports5.81×
16Hertha BSCSports5.67×
17SV Werder BremenSports4.28×
18Borussia DortmundSports3.52×
19FC Bayern MunichSports2.77×
20FIFA World CupSports2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kai Havertz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kai Havertz audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.61×
SpiritualityBALANCE1.39×
Quality AwarenessPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kai Havertz audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
DIY MentalityTHRILL0.67×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kai Havertz have in Germany?

Kai Havertz has an estimated audience of 1,523,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kai Havertz fans?

28.3% of Kai Havertz fans are female, 71.7% are male, with an average age of 32.5 years.

03

Which brands do Kai Havertz fans like most?

Kai Havertz fans show strongest brand affinity for Serge Gnabry (57.87×), Kevin Trapp (26.61×), and VfB Stuttgart (5.89×) over the country average.

04

Where do Kai Havertz fans live in Germany?

Kai Havertz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kai Havertz fans also like?

Beyond Kai Havertz itself, the audience over-indexes on Kevin Trapp (26.61×), VfB Stuttgart (5.89×), Leon Goretzka (13.6×), and Bayer 04 Leverkusen (10.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kai Havertz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kai Havertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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