Kai Havertz Audience in Germany
Kai Havertz has an estimated audience of 860,295 people in Germany. 30.6% are female, 69.4% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Serge Gnabry, Borussia Dortmund, 2. Bundesliga, SV Werder Bremen, FIFA World Cup.
The average Kai Havertz fan in Germany is 32.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Serge Gnabry, Borussia Dortmund, 2. Bundesliga, with strongest over-indexing on Serge Gnabry (62.46× the country average). Demographically, the Kai Havertz audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Kai Havertz fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 32.4 |
| Estimated audience size | 860,295 |
Audience persona
The typical Kai Havertz fan in Germany is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Serge Gnabry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,894 | 1.3× |
| Bayern | 147,802 | 1.07× |
| Baden-Württemberg | 138,863 | 1.18× |
| Niedersachsen | 86,288 | 1.03× |
| Hessen | 64,249 | 0.98× |
| Rheinland-Pfalz | 46,293 | 1.07× |
| Sachsen | 43,941 | 1.04× |
| Berlin | 37,471 | 0.97× |
| Schleswig-Holstein | 31,297 | 1.01× |
| Brandenburg | 25,019 | 0.94× |
| Thüringen | 20,586 | 0.94× |
| Hamburg | 19,015 | 0.98× |
| Sachsen-Anhalt | 18,723 | 0.84× |
| Mecklenburg-Vorpommern | 15,580 | 0.95× |
| Saarland | 10,255 | 0.97× |
| Bremen | 5,319 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Serge Gnabry | 62.46× | Sports |
| Borussia Dortmund | 3.48× | Sports |
| 2. Bundesliga | 5.7× | Sports |
| SV Werder Bremen | 4.84× | Sports |
| FIFA World Cup | 3.93× | Sports |
| VfB Stuttgart | 4.97× | Sports |
| Leon Goretzka | 14.94× | Sports |
| FC Bayern Munich | 3.25× | Sports |
| UEFA Champions League | 3.5× | Sports |
| Bayer 04 Leverkusen | 7.12× | Sports |
| Bundesliga | 2.64× | Sports |
| RB Leipzig | 4.61× | Sports |
| Real Madrid C.F. | 3.44× | Sports |
| Yann Sommer | 19.27× | Sports |
| Premier League | 4.35× | Sports |
| Chelsea F.C. | 6.33× | Sports |
| UEFA Europa League | 4.39× | Sports |
| Manchester United F.C. | 4.64× | Sports |
| Manchester City F.C. | 4.82× | Sports |
| FC Schalke 04 | 4.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Spirituality | BALANCE | 1.07 |
| Social Media Usage | JOY | 1.06 |
| Sports Activity | POWER | 1.06 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.3% |
| United Kingdom | 11.2% |
| United States | 7.9% |
See Kai Havertz audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Kai Havertz have in Germany?
Kai Havertz has an estimated audience of 860,295 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kai Havertz fans?
30.6% of Kai Havertz fans are female, 69.4% are male, with an average age of 32.4 years.
Which brands do Kai Havertz fans like most?
Kai Havertz fans show strongest brand affinity for Serge Gnabry (62.46×), Borussia Dortmund (3.48×), and 2. Bundesliga (5.7×) over the country average.
Where do Kai Havertz fans live in Germany?
Kai Havertz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,894), Bayern (reach 147,802), and Baden-Württemberg (reach 138,863). These three regions account for the largest share of the active audience.
What other brands do Kai Havertz fans also like?
Beyond Kai Havertz itself, the audience over-indexes on Borussia Dortmund (3.48×), 2. Bundesliga (5.7×), SV Werder Bremen (4.84×), and FIFA World Cup (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kai Havertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.