Rascasse Audience Intelligence

VfL Wolfsburg Audience in Germany

A data profile of the people who buy, follow and care about VfL Wolfsburg in Germany — modelled from more than twelve digital signal sources. VfL Wolfsburg has an estimated audience of 4,049,784 people in Germany.

#46among Soccer in Germany#24among Team in Germany#120in Sports

The average VfL Wolfsburg fan in Germany is 33.5 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Hannover 96, Borussia Mönchengladbach, SC Freiburg, with strongest over-indexing on Hannover 96 (13.96× the country average).

Demographically, the VfL Wolfsburg audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VfL Wolfsburg fan in Germany is more male, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Hannover 96.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VfL Wolfsburg profile in Germany.

Audience size
4M
in Germany
Gender
28.6%♀
71.4% male
Age
33.5
average years
Country rank
#1449
Team in Germany
Fig. 01

Search interest · 12-month trend

+249%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of VfL Wolfsburg fans

28.6% are female, 71.4% are male, average age 33.5.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for VfL Wolfsburg audience in Germany
MetricValue
Female28.6%
Male71.4%
Average age33.5
Estimated audience size4,049,784
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the VfL Wolfsburg audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

49.5%

of the worldwide VfL Wolfsburg audience comes from Germany.

Worldwide audience distribution share by country for VfL Wolfsburg
CountryShare
Germany49.5%
Brazil4.5%
United States3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VfL Wolfsburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

VfL Wolfsburg fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~1M3.89×
02Sachsen-Anhalt~100K1.74×
03Hamburg~90K1.35×
04Bremen~30K1.19×
05Schleswig-Holstein~100K0.99×
06Brandenburg~80K0.83×
07Thüringen~60K0.75×
08Sachsen~100K0.73×
09Mecklenburg-Vorpommern~40K0.64×
10Hessen~100K0.63×
11Berlin~90K0.63×
12Nordrhein-Westfalen~400K0.61×
13Baden-Württemberg~300K0.60×
14Rheinland-Pfalz~90K0.60×
15Saarland~20K0.52×
16Bayern~200K0.48×
Fig. 06

Affinity by region

Affinity by region — VfL Wolfsburg, Germany
0.48×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VfL Wolfsburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VfL Wolfsburg audience
#·InterestCategoryAffinity×
01FC AugsburgSports15.02×
02Hannover 96Sports13.96×
03SC FreiburgSports13.71×
04DFB-PokalSports13.10×
051. FC NürnbergSports12.10×
061. FSV Mainz 05Sports11.79×
07Borussia MönchengladbachSports10.75×
08Hertha BSCSports10.12×
09F.C. Hansa RostockSports9.47×
10Dynamo DresdenSports7.87×
11RB LeipzigSports7.76×
12FC Schalke 04Sports7.14×
132. BundesligaSports6.55×
14SV Werder BremenSports6.43×
15TransfermarktSports6.11×
16VfB StuttgartSports5.87×
17Borussia DortmundSports5.68×
18FIFA World CupSports4.07×
19BundesligaSports4.05×
20FC Bayern MunichSports3.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VfL Wolfsburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VfL Wolfsburg audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.58×
IndividualismJOY1.23×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VfL Wolfsburg audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
CreativityOPEN0.64×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VfL Wolfsburg have in Germany?

VfL Wolfsburg has an estimated audience of 4,049,784 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of VfL Wolfsburg fans?

28.6% of VfL Wolfsburg fans are female, 71.4% are male, with an average age of 33.5 years.

03

Which brands do VfL Wolfsburg fans like most?

VfL Wolfsburg fans show strongest brand affinity for Hannover 96 (13.96×), Borussia Mönchengladbach (10.75×), and SC Freiburg (13.71×) over the country average.

04

Where do VfL Wolfsburg fans live in Germany?

VfL Wolfsburg fans in Germany are most concentrated in Niedersachsen (reach ~1M), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do VfL Wolfsburg fans also like?

Beyond VfL Wolfsburg itself, the audience over-indexes on Borussia Mönchengladbach (10.75×), SC Freiburg (13.71×), DFB-Pokal (13.1×), and Borussia Dortmund (5.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See VfL Wolfsburg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for VfL Wolfsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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