VfL Wolfsburg Audience in Germany
VfL Wolfsburg has an estimated audience of 3,110,743 people in Germany. 28.6% are female, 71.4% are male, average age 33.5. Top regions: Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Hannover 96, DFB-Pokal, SC Freiburg, SV Werder Bremen.
The average VfL Wolfsburg fan in Germany is 33.5 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Hannover 96, DFB-Pokal, with strongest over-indexing on Borussia Dortmund (5.68× the country average). Demographically, the VfL Wolfsburg audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of VfL Wolfsburg fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 33.5 |
| Estimated audience size | 3,110,743 |
Audience persona
The typical VfL Wolfsburg fan in Germany is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 1,264,092 | 4.18× |
| Nordrhein-Westfalen | 386,104 | 0.57× |
| Baden-Württemberg | 278,318 | 0.66× |
| Bayern | 248,705 | 0.5× |
| Hessen | 161,551 | 0.68× |
| Sachsen-Anhalt | 140,831 | 1.75× |
| Sachsen | 117,076 | 0.77× |
| Rheinland-Pfalz | 91,629 | 0.59× |
| Berlin | 91,180 | 0.66× |
| Schleswig-Holstein | 89,887 | 0.8× |
| Brandenburg | 82,992 | 0.86× |
| Hamburg | 78,221 | 1.11× |
| Thüringen | 62,418 | 0.79× |
| Mecklenburg-Vorpommern | 34,920 | 0.59× |
| Bremen | 28,098 | 1.06× |
| Saarland | 17,391 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 5.68× | Sports |
| Hannover 96 | 13.96× | Sports |
| DFB-Pokal | 13.1× | Sports |
| SC Freiburg | 13.71× | Sports |
| SV Werder Bremen | 6.43× | Sports |
| Hertha BSC | 10.12× | Sports |
| 2. Bundesliga | 6.55× | Sports |
| Dynamo Dresden | 7.87× | Sports |
| RB Leipzig | 7.76× | Sports |
| FC Augsburg | 15.02× | Sports |
| Transfermarkt | 6.11× | Sports |
| F.C. Hansa Rostock | 9.47× | Sports |
| VfB Stuttgart | 5.87× | Sports |
| FC Schalke 04 | 7.14× | Sports |
| 1. FC Nürnberg | 12.1× | Sports |
| Bundesliga | 4.05× | Sports |
| Eintracht Braunschweig | 10.91× | Sports |
| Lena Oberdorf | 16.04× | Sports |
| VfL Bochum | 9.39× | Sports |
| FIFA World Cup | 4.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1.01 |
| Luxury Orientation | PREMIUM | 0.98 |
| Spirituality | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.9% |
| Brazil | 4.7% |
| United States | 4.0% |
See VfL Wolfsburg audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does VfL Wolfsburg have in Germany?
VfL Wolfsburg has an estimated audience of 3,110,743 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of VfL Wolfsburg fans?
28.6% of VfL Wolfsburg fans are female, 71.4% are male, with an average age of 33.5 years.
Which brands do VfL Wolfsburg fans like most?
VfL Wolfsburg fans show strongest brand affinity for Borussia Dortmund (5.68×), Hannover 96 (13.96×), and DFB-Pokal (13.1×) over the country average.
Where do VfL Wolfsburg fans live in Germany?
VfL Wolfsburg fans in Germany are most concentrated in Niedersachsen (reach 1,264,092), Nordrhein-Westfalen (reach 386,104), and Baden-Württemberg (reach 278,318). These three regions account for the largest share of the active audience.
What other brands do VfL Wolfsburg fans also like?
Beyond VfL Wolfsburg itself, the audience over-indexes on Hannover 96 (13.96×), DFB-Pokal (13.1×), SC Freiburg (13.71×), and SV Werder Bremen (6.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VfL Wolfsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.