VfL Wolfsburg Audience in United States

VfL Wolfsburg logo

VfL Wolfsburg has an estimated audience of 276,700 people in United States. 41.5% are female, 58.5% are male, average age 32.5. Top regions: California, Florida, New York. Top brand affinities: 2. Bundesliga, SC Freiburg, Sofascore, Hertha BSC, Kevin De Bruyne.

The average VfL Wolfsburg fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include 2. Bundesliga, SC Freiburg, Sofascore, with strongest over-indexing on 2. Bundesliga (223.92× the country average). Demographically, the VfL Wolfsburg audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of VfL Wolfsburg fans

Demographic split for VfL Wolfsburg audience in United States
MetricValue
Female41.5%
Male58.5%
Average age32.5
Estimated audience size276,700

Audience persona

The typical VfL Wolfsburg fan in United States is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for 2. Bundesliga.

Top regions in United States

Top regions ranked by reach for VfL Wolfsburg in United States
RegionReachAffinity
California35,6441.17×
Florida32,7571.75×
New York28,4081.84×
Texas25,7471.08×
Illinois14,1811.54×
New Jersey13,0111.85×
Virginia11,5531.71×
Pennsylvania10,3101.11×
Massachusetts9,6491.77×
North Carolina8,9941.08×
Ohio8,7271.02×
Maryland8,4161.77×
Georgia8,2490.97×
Indiana6,3911.26×
Arizona6,2371.1×
Michigan5,6440.78×
Washington4,7400.85×
Tennessee4,4240.8×
Colorado4,0150.92×
Nevada3,9891.49×
Wisconsin3,6080.87×
Connecticut3,5641.28×
Kentucky3,3130.96×
Missouri3,0300.68×
South Carolina2,9940.72×
Minnesota2,6260.66×
Oregon2,5100.79×
Louisiana2,3710.66×
Alabama2,3320.6×
Iowa2,2771×
Utah2,1360.86×
Kansas1,7840.82×
Arkansas1,6090.71×
Oklahoma1,5520.51×
Rhode Island1,4211.61×
Washington, District of Columbia1,4211.71×
Mississippi1,2330.54×
Nebraska1,2070.87×
Delaware9321.22×
Maine8260.83×
New Mexico8170.59×
New Hampshire8040.74×
West Virginia5610.44×
Idaho5560.4×
North Dakota5210.92×
Alaska4980.84×
Hawaii4950.42×
South Dakota4820.75×
Montana4160.54×
Vermont3580.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VfL Wolfsburg audience
BrandAffinityCategory
2. Bundesliga223.92×Sports
SC Freiburg386.84×Sports
Sofascore135.91×Sports
Hertha BSC282.7×Sports
Kevin De Bruyne132.63×Sports
FC Bayern Munich31.68×Sports
1. FC Nürnberg333.66×Sports
1. FC Union Berlin305.17×Sports
Omar Marmoush230.14×Sports
Hamburger SV166.59×Sports
FC Schalke 04124.96×Sports
Hannover 96359.99×Sports
Bundesliga47.89×Sports
Manchester City F.C.32.37×Sports
Bosnia and Herzegovina national football team236.03×Sports
Marco Reus243.63×Sports
Borussia Dortmund64.06×Sports
Paris Saint-Germain38.14×Sports
FIFA Club World Cup56.95×Sports
Oliver Glasner304.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VfL Wolfsburg audience
TraitClusterScore
PatriotismCONSERVATISM2.8
SpiritualityBALANCE2.12
SustainabilityBALANCE1.59
LGBTQ+ IdentityOPEN1.56
Convenience OrientationPREMIUM1.49
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for VfL Wolfsburg
CountryShare
Germany44.9%
Brazil4.7%
United States4.0%

See VfL Wolfsburg audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does VfL Wolfsburg have in United States?

VfL Wolfsburg has an estimated audience of 276,700 people in United States, concentrated in California and Florida.

What is the gender split and age of VfL Wolfsburg fans?

41.5% of VfL Wolfsburg fans are female, 58.5% are male, with an average age of 32.5 years.

Which brands do VfL Wolfsburg fans like most?

VfL Wolfsburg fans show strongest brand affinity for 2. Bundesliga (223.92×), SC Freiburg (386.84×), and Sofascore (135.91×) over the country average.

Where do VfL Wolfsburg fans live in United States?

VfL Wolfsburg fans in United States are most concentrated in California (reach 35,644), Florida (reach 32,757), and New York (reach 28,408). These three regions account for the largest share of the active audience.

What other brands do VfL Wolfsburg fans also like?

Beyond VfL Wolfsburg itself, the audience over-indexes on SC Freiburg (386.84×), Sofascore (135.91×), Hertha BSC (282.7×), and Kevin De Bruyne (132.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VfL Wolfsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.