Rascasse Audience Intelligence

Hamburger SV Audience in United States

A data profile of the people who buy, follow and care about Hamburger SV in United States — modelled from more than twelve digital signal sources. Hamburger SV has an estimated audience of 590,270 people in United States.

#286among Soccer in United States#518among Team in United States#3172in Sports

The average Hamburger SV fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include S.S. Lazio, Jonathan Tah, Crystal Palace F.C., with strongest over-indexing on S.S. Lazio (211.27× the country average).

Demographically, the Hamburger SV audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamburger SV fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for S.S. Lazio.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburger SV profile in United States.

Audience size
590K
in United States
Gender
36.9%♀
63.1% male
Age
34.2
average years
Country rank
#33153
Team in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamburger SV fans

36.9% are female, 63.1% are male, average age 34.2.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Hamburger SV audience in United States
MetricValue
Female36.9%
Male63.1%
Average age34.2
Estimated audience size590,270
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Hamburger SV audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Hamburger SV audience comes from United States.

Worldwide audience distribution share by country for Hamburger SV
CountryShare
Germany69.6%
United States5.6%
Austria1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburger SV audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamburger SV fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.74×
02Mississippi~8K1.48×
03Louisiana~10K1.33×
04Arkansas~7K1.30×
05Georgia~20K1.28×
06Tennessee~20K1.23×
07North Carolina~20K1.22×
08Oklahoma~8K1.18×
09Maryland~10K1.16×
10Washington, District of Columbia~2K1.16×
11Kentucky~9K1.15×
12Virginia~20K1.14×
13South Carolina~10K1.12×
14Missouri~10K1.11×
15Texas~60K1.08×
16Ohio~20K1.08×
17Florida~40K1.03×
18Michigan~20K1.03×
19Washington~10K1.03×
20Indiana~10K1.01×
21West Virginia~3K1.01×
22New York~30K0.99×
23Oregon~7K0.99×
24Alaska~1K0.99×
25Illinois~20K0.96×
26South Dakota~1K0.96×
27Nebraska~3K0.95×
28Kansas~5K0.94×
29Iowa~5K0.93×
30New Mexico~3K0.93×
31Minnesota~8K0.92×
32Rhode Island~2K0.92×
33Delaware~2K0.92×
34California~60K0.90×
35New Hampshire~2K0.90×
36Maine~2K0.90×
37Pennsylvania~20K0.89×
38Arizona~10K0.89×
39Massachusetts~10K0.89×
40Wisconsin~8K0.87×
41Connecticut~5K0.87×
42Nevada~5K0.87×
43North Dakota~1K0.87×
44Vermont<1K0.87×
45Colorado~8K0.86×
46Hawaii~2K0.85×
47Idaho~2K0.80×
48Montana~1K0.80×
49New Jersey~10K0.78×
50Utah~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Hamburger SV, United States
0.77×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburger SV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburger SV audience
#·InterestCategoryAffinity×
01Filip KosticSports1250.00×
02Jonathan TahSports472.63×
03S.S. LazioSports211.27×
04Plaza VeaFood & Beverages172.54×
05Peru national football teamSports154.93×
06Bayer 04 LeverkusenSports147.89×
07Crystal Palace F.C.Sports143.01×
08Leicester City F.C.Sports138.03×
09Olympique LyonnaisSports137.28×
10Newcastle United F.C.Sports131.03×
11Keiko FujimoriPolitics & Society126.94×
12West Ham United F.C.Sports121.60×
13Zinedine ZidaneSports112.79×
14Peruvian Primera DivisiónSports112.56×
15Alianza LimaSports100.67×
16Aston Villa F.C.Sports91.55×
17PSV EindhovenSports86.90×
18Michael OliseSports74.77×
19Enterprise Rent-A-CarCars & Mobility20.00×
20FIFA World Cup 2026Sports7.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburger SV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburger SV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
TravellingTHRILL3.31×
Need for SecurityCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburger SV audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.96×
Pet OwnershipJOY0.99×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamburger SV have in United States?

Hamburger SV has an estimated audience of 590,270 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hamburger SV fans?

36.9% of Hamburger SV fans are female, 63.1% are male, with an average age of 34.2 years.

03

Which brands do Hamburger SV fans like most?

Hamburger SV fans show strongest brand affinity for S.S. Lazio (211.27×), Jonathan Tah (472.63×), and Crystal Palace F.C. (143.01×) over the country average.

04

Where do Hamburger SV fans live in United States?

Hamburger SV fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburger SV fans also like?

Beyond Hamburger SV itself, the audience over-indexes on Jonathan Tah (472.63×), Crystal Palace F.C. (143.01×), Leicester City F.C. (138.03×), and Newcastle United F.C. (131.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hamburger SV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger SV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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