Hamburger SV Audience in United States

Hamburger SV logo

Hamburger SV has an estimated audience of 617,968 people in United States. 36.9% are female, 63.1% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Crystal Palace F.C., Newcastle United F.C., Leicester City F.C., Jonathan Tah, Bayer 04 Leverkusen.

The average Hamburger SV fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crystal Palace F.C., Newcastle United F.C., Leicester City F.C., with strongest over-indexing on Crystal Palace F.C. (143.01× the country average). Demographically, the Hamburger SV audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Hamburger SV fans

Demographic split for Hamburger SV audience in United States
MetricValue
Female36.9%
Male63.1%
Average age34.2
Estimated audience size617,968

Audience persona

The typical Hamburger SV fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Crystal Palace F.C..

Top regions in United States

Top regions ranked by reach for Hamburger SV in United States
RegionReachAffinity
California65,3470.96×
Texas62,2601.17×
Florida44,6941.07×
New York37,4981.09×
Georgia26,3361.38×
North Carolina23,7141.28×
Illinois20,8661.01×
Ohio20,4231.07×
Pennsylvania19,1690.92×
Virginia18,4501.23×
Michigan16,8271.04×
Tennessee15,2501.23×
Washington13,4581.09×
Maryland12,7281.2×
New Jersey12,5720.8×
Indiana11,4521.01×
Missouri11,3811.14×
Massachusetts11,2730.93×
South Carolina10,6751.15×
Louisiana10,6091.33×
Kentucky8,9131.15×
Colorado8,7240.9×
Oklahoma8,0321.17×
Minnesota7,8660.89×
Oregon7,5671.07×
Mississippi7,4611.47×
Wisconsin7,4290.8×
Arkansas6,4421.27×
Connecticut5,4420.88×
Nevada5,2480.88×
Iowa4,7600.93×
Kansas4,5590.94×
Utah4,3850.79×
Nebraska2,7730.89×
New Mexico2,7410.88×
West Virginia2,7010.94×
Idaho2,3890.77×
New Hampshire2,1760.89×
Washington, District of Columbia2,1611.16×
Hawaii2,1200.8×
Maine1,9800.89×
Rhode Island1,7530.89×
Delaware1,4730.86×
South Dakota1,3480.94×
Montana1,2050.7×
North Dakota9770.77×
Vermont8850.82×
Wyoming5080.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamburger SV audience
BrandAffinityCategory
Crystal Palace F.C.143.01×Sports
Newcastle United F.C.131.03×Sports
Leicester City F.C.138.03×Sports
Jonathan Tah472.63×Sports
Bayer 04 Leverkusen147.89×Sports
Aston Villa F.C.91.55×Sports
Peruvian Primera División112.56×Sports
West Ham United F.C.121.6×Sports
Filip Kostic1250×Sports
Olympique Lyonnais137.28×Sports
Enterprise Rent-A-Car20×Cars & Mobility
Peru national football team154.93×Sports
Alianza Lima100.67×Sports
FC Bayern Munich18.33×Sports
Plaza Vea172.54×Food & Beverages
Paolo Guerrero245.9×Sports
PSV Eindhoven86.9×Sports
National University of San Marcos51.42×Business & Career
Zinedine Zidane112.79×Sports
Florian Wirtz64.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamburger SV audience
TraitClusterScore
Risk AppetiteTHRILL3.62
Luxury OrientationPREMIUM1.32
SpiritualityBALANCE1.2
LGBTQ+ IdentityOPEN1.09
Need for SecurityCONSERVATISM1.09
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Hamburger SV
CountryShare
Germany72.2%
United States5.7%
Austria1.6%

See Hamburger SV audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Hamburger SV have in United States?

Hamburger SV has an estimated audience of 617,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Hamburger SV fans?

36.9% of Hamburger SV fans are female, 63.1% are male, with an average age of 34.2 years.

Which brands do Hamburger SV fans like most?

Hamburger SV fans show strongest brand affinity for Crystal Palace F.C. (143.01×), Newcastle United F.C. (131.03×), and Leicester City F.C. (138.03×) over the country average.

Where do Hamburger SV fans live in United States?

Hamburger SV fans in United States are most concentrated in California (reach 65,347), Texas (reach 62,260), and Florida (reach 44,694). These three regions account for the largest share of the active audience.

What other brands do Hamburger SV fans also like?

Beyond Hamburger SV itself, the audience over-indexes on Newcastle United F.C. (131.03×), Leicester City F.C. (138.03×), Jonathan Tah (472.63×), and Bayer 04 Leverkusen (147.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamburger SV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.