Rascasse Audience Intelligence

Peruvian Primera División Audience in United States

A data profile of the people who buy, follow and care about Peruvian Primera División in United States — modelled from more than twelve digital signal sources. Peruvian Primera División has an estimated audience of 1,162,134 people in United States.

#133among Soccer in United States#248among Event in United States#1976in Sports

The average Peruvian Primera División fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Machu Picchu, Alianza Lima, Copa Libertadores, with strongest over-indexing on Machu Picchu (108.82× the country average).

Demographically, the Peruvian Primera División audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peruvian Primera División fan in United States is more male, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Machu Picchu.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peruvian Primera División profile in United States.

Audience size
1.2M
in United States
Gender
44.1%♀
55.9% male
Age
33.6
average years
Country rank
#21339
Event in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peruvian Primera División fans

44.1% are female, 55.9% are male, average age 33.6.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Peruvian Primera División audience in United States
MetricValue
Female44.1%
Male55.9%
Average age33.6
Estimated audience size1,162,134
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Peruvian Primera División audience in United States
Age bracketShare%
16-1938%
20-2918%
30-3916%
40-4917%
50+11%
Fig. 04

Worldwide distribution

63.4%

of the worldwide Peruvian Primera División audience comes from United States.

Worldwide audience distribution share by country for Peruvian Primera División
CountryShare
United States63.4%
Spain9.1%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peruvian Primera División audience in United States is strongest.

Fig. 05

Top regions by affinity

Peruvian Primera División fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K3.99×
02New Jersey~90K2.94×
03Maryland~50K2.71×
04Florida~200K2.34×
05West Virginia~10K2.12×
06Virginia~60K1.96×
07New York~100K1.64×
08California~200K1.45×
09Indiana~30K1.33×
10Maine~5K1.25×
11Illinois~50K1.21×
12Massachusetts~30K1.19×
13Nevada~10K1.11×
14Pennsylvania~40K1.10×
15Iowa~10K1.04×
16Alaska~3K1.04×
17Utah~10K1.00×
18North Carolina~30K0.99×
19Vermont~2K0.99×
20Colorado~20K0.98×
21North Dakota~2K0.98×
22South Dakota~3K0.97×
23Washington, District of Columbia~3K0.95×
24Montana~3K0.94×
25Rhode Island~3K0.93×
26Delaware~3K0.93×
27Nebraska~5K0.92×
28New Hampshire~4K0.91×
29Oregon~10K0.90×
30Hawaii~5K0.90×
31Idaho~5K0.89×
32New Mexico~5K0.89×
33Mississippi~8K0.88×
34Arkansas~8K0.87×
35Kansas~8K0.85×
36Louisiana~10K0.83×
37Oklahoma~10K0.83×
38Arizona~20K0.82×
39Kentucky~10K0.82×
40Georgia~30K0.79×
41Tennessee~20K0.79×
42Alabama~10K0.78×
43South Carolina~10K0.77×
44Missouri~10K0.76×
45Wisconsin~10K0.76×
46Minnesota~10K0.74×
47Michigan~20K0.70×
48Texas~70K0.68×
49Washington~20K0.68×
50Ohio~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Peruvian Primera División, United States
0.66×1.00×3.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peruvian Primera División audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peruvian Primera División audience
#·InterestCategoryAffinity×
01Alianza LimaSports130.32×
02Hamburger SVSports112.56×
03Machu PicchuTravel & Leisure108.82×
04Copa LibertadoresSports78.04×
05Sporting CristalSports70.03×
06TeamViewerTechnology & Electronics59.40×
07UEFA European ChampionshipSports44.30×
08Copa AméricaSports40.51×
09Fluminense FCSports36.11×
10FIFA Club World CupSports32.59×
11Pollo TropicalFood & Beverages25.79×
12Javier BardemMovies & TV20.86×
13Luka DončićSports16.82×
14Atlético MadridSports16.06×
15Paris Saint-GermainSports13.93×
16La LigaSports13.12×
17FIFA World CupSports10.26×
18Web serverTechnology & Electronics9.53×
19Las VegasTravel & Leisure5.63×
20Real Madrid C.F.Sports5.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peruvian Primera División audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peruvian Primera División audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.74×
Urban LifestyleOPEN1.65×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peruvian Primera División audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Pet OwnershipJOY0.70×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peruvian Primera División have in United States?

Peruvian Primera División has an estimated audience of 1,162,134 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Peruvian Primera División fans?

44.1% of Peruvian Primera División fans are female, 55.9% are male, with an average age of 33.6 years.

03

Which brands do Peruvian Primera División fans like most?

Peruvian Primera División fans show strongest brand affinity for Machu Picchu (108.82×), Alianza Lima (130.32×), and Copa Libertadores (78.04×) over the country average.

04

Where do Peruvian Primera División fans live in United States?

Peruvian Primera División fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Peruvian Primera División fans also like?

Beyond Peruvian Primera División itself, the audience over-indexes on Alianza Lima (130.32×), Copa Libertadores (78.04×), FIFA World Cup (10.26×), and Hamburger SV (112.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Peruvian Primera División audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peruvian Primera División. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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