Peruvian Primera División Audience in United States

Peruvian Primera División has an estimated audience of 1,160,845 people in United States. 44.1% are female, 55.9% are male, average age 33.6. Top regions: California, Florida, New York. Top brand affinities: Alianza Lima, TeamViewer, Machu Picchu, Sporting Cristal, Luka Dončić.

The average Peruvian Primera División fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Alianza Lima, TeamViewer, Machu Picchu, with strongest over-indexing on Alianza Lima (203.56× the country average). Demographically, the Peruvian Primera División audience skews more male with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Peruvian Primera División fans

Demographic split for Peruvian Primera División audience in United States
MetricValue
Female44.1%
Male55.9%
Average age33.6
Estimated audience size1,160,845

Audience persona

The typical Peruvian Primera División fan in United States is more male, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alianza Lima.

Top regions in United States

Top regions ranked by reach for Peruvian Primera División in United States
RegionReachAffinity
California199,5051.56×
Florida195,3612.49×
New York122,3711.89×
New Jersey90,2893.06×
Virginia63,2492.24×
Maryland59,2192.97×
Texas56,7040.57×
Illinois53,2761.38×
Pennsylvania51,9911.33×
Connecticut51,3784.41×
North Carolina35,0261×
Indiana32,8281.55×
Massachusetts28,1561.23×
Georgia23,0970.65×
Colorado17,9400.98×
Arizona16,1680.68×
Michigan16,1020.53×
Tennessee15,8800.68×
Nevada12,2091.09×
Iowa11,7841.23×
Oregon11,3330.85×
Utah11,2661.08×
Washington8,1620.35×
Minnesota7,9310.48×
Ohio7,7950.22×
Kentucky7,7850.53×
South Carolina7,3430.42×
Maine7,0631.7×
Alabama5,4800.34×
Missouri4,6870.25×
Kansas4,4180.48×
Nebraska4,4110.76×
Oklahoma4,3150.33×
Wisconsin3,8590.22×
Mississippi3,3110.35×
West Virginia2,9610.55×
Alaska2,9551.19×
Louisiana2,9440.2×
Arkansas2,9410.31×
Washington, District of Columbia2,9290.84×
Idaho2,7340.47×
Hawaii2,6120.52×
Montana2,3780.74×
New Mexico2,3770.41×
Rhode Island2,3560.64×
South Dakota2,3470.87×
North Dakota2,2850.96×
New Hampshire2,2520.49×
Wyoming2,2111.28×
Vermont2,1391.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peruvian Primera División audience
BrandAffinityCategory
Alianza Lima203.56×Sports
TeamViewer136.65×Technology & Electronics
Machu Picchu80.88×Travel & Leisure
Sporting Cristal98.04×Sports
Luka Dončić27.34×Sports
FIFA World Cup8.78×Sports
Primeira Liga56.1×Sports
Hamburger SV78.95×Sports
Pollo Tropical32.87×Food & Beverages
Javier Bardem25.87×Movies & TV
FC Bayern Munich12.55×Sports
Avianca29.18×Travel & Leisure
Pollo Campero21.18×Food & Beverages
Penélope Cruz29.45×Movies & TV
FIFA Club World Cup23.96×Sports
UEFA European Championship35.86×Sports
Real Madrid C.F.5.7×Sports
La Liga10.93×Sports
Las Vegas5.06×Travel & Leisure
Cumbia11.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peruvian Primera División audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
MindfulnessBALANCE1.57
Risk AppetiteTHRILL1.34
Urban LifestyleOPEN1.33
Family OrientationCONSERVATISM1.27
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Peruvian Primera División
CountryShare
United States69.7%
Canada6.9%
Australia4.5%

See Peruvian Primera División audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Peruvian Primera División have in United States?

Peruvian Primera División has an estimated audience of 1,160,845 people in United States, concentrated in California and Florida.

What is the gender split and age of Peruvian Primera División fans?

44.1% of Peruvian Primera División fans are female, 55.9% are male, with an average age of 33.6 years.

Which brands do Peruvian Primera División fans like most?

Peruvian Primera División fans show strongest brand affinity for Alianza Lima (203.56×), TeamViewer (136.65×), and Machu Picchu (80.88×) over the country average.

Where do Peruvian Primera División fans live in United States?

Peruvian Primera División fans in United States are most concentrated in California (reach 199,505), Florida (reach 195,361), and New York (reach 122,371). These three regions account for the largest share of the active audience.

What other brands do Peruvian Primera División fans also like?

Beyond Peruvian Primera División itself, the audience over-indexes on TeamViewer (136.65×), Machu Picchu (80.88×), Sporting Cristal (98.04×), and Luka Dončić (27.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peruvian Primera División. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.