Rascasse Audience Intelligence

Copa América Audience in United States

A data profile of the people who buy, follow and care about Copa América in United States — modelled from more than twelve digital signal sources. Copa América has an estimated audience of 763,348 people in United States.

#215among Soccer in United States#322among Event in United States#2641in Sports

The average Copa América fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include River Plate, FIFA World Cup 2026, Christopher Columbus, with strongest over-indexing on River Plate (459.42× the country average).

Demographically, the Copa América audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Copa América fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for River Plate.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copa América profile in United States.

Audience size
763K
in United States
Gender
30.8%♀
69.2% male
Age
36.9
average years
Country rank
#28298
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copa América fans

30.8% are female, 69.2% are male, average age 36.9.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Copa América audience in United States
MetricValue
Female30.8%
Male69.2%
Average age36.9
Estimated audience size763,348
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Copa América audience in United States
Age bracketShare%
16-1915%
20-2928%
30-3927%
40-4921%
50+9%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Copa América audience comes from United States.

Worldwide audience distribution share by country for Copa América
CountryShare
United States17.2%
Peru14.4%
Brazil13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copa América audience in United States is strongest.

Fig. 05

Top regions by affinity

Copa América fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.72×
02Florida~100K2.19×
03California~200K1.99×
04Maryland~20K1.87×
05Texas~100K1.81×
06New York~70K1.77×
07Nevada~10K1.68×
08Connecticut~10K1.64×
09Utah~9K1.46×
10Virginia~20K1.43×
11Illinois~30K1.36×
12Georgia~30K1.36×
13North Carolina~30K1.26×
14Arizona~20K1.22×
15Washington, District of Columbia~3K1.22×
16Rhode Island~3K1.19×
17Massachusetts~20K1.18×
18Colorado~10K1.03×
19Nebraska~4K1.00×
20Delaware~2K1.00×
21Washington~10K0.99×
22Tennessee~10K0.97×
23Kansas~5K0.97×
24South Carolina~10K0.96×
25Oregon~8K0.95×
26New Mexico~3K0.92×
27Indiana~10K0.91×
28Oklahoma~7K0.86×
29Arkansas~5K0.81×
30Minnesota~8K0.79×
31Idaho~3K0.78×
32Louisiana~7K0.77×
33Alabama~7K0.74×
34Iowa~4K0.74×
35Kentucky~6K0.69×
36Pennsylvania~20K0.66×
37Wisconsin~7K0.64×
38Ohio~10K0.62×
39Michigan~10K0.60×
40Missouri~6K0.57×
41South Dakota<1K0.55×
42Mississippi~3K0.52×
43Vermont<1K0.52×
44Alaska<1K0.49×
45New Hampshire~1K0.47×
46Hawaii~1K0.45×
47Maine~1K0.45×
48North Dakota<1K0.41×
49Montana<1K0.40×
50West Virginia<1K0.29×
Fig. 06

Affinity by region

Affinity by region — Copa América, United States
0.29×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copa América audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copa América audience
#·InterestCategoryAffinity×
01River PlateSports459.42×
02La BomboneraSports165.51×
03Bristol City F.C.Sports97.70×
04GlobovisiónMovies & TV85.45×
05SanteríaPolitics & Society58.00×
06Kevin De BruyneSports43.92×
07Peruvian Primera DivisiónSports40.51×
08Christopher ColumbusPolitics & Society39.03×
09GovernmentPolitics & Society17.14×
10Dick CheneyPolitics & Society13.66×
11UruguayTravel & Leisure13.11×
12DuckDuckGoInternet & Social Media11.97×
13Dominican RepublicTravel & Leisure11.36×
14MelbourneTravel & Leisure11.12×
15BuildingHome & Garden9.21×
16Thomas MassiePolitics & Society9.15×
17Puerto RicoTravel & Leisure8.89×
18Enterprise Rent-A-CarCars & Mobility8.03×
19FIFA World Cup 2026Sports6.29×
20Instant messagingInternet & Social Media5.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copa América audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copa América audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.54×
Need for SecurityCONSERVATISM2.76×
Quality AwarenessPREMIUM2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copa América audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.71×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copa América have in United States?

Copa América has an estimated audience of 763,348 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Copa América fans?

30.8% of Copa América fans are female, 69.2% are male, with an average age of 36.9 years.

03

Which brands do Copa América fans like most?

Copa América fans show strongest brand affinity for River Plate (459.42×), FIFA World Cup 2026 (6.29×), and Christopher Columbus (39.03×) over the country average.

04

Where do Copa América fans live in United States?

Copa América fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Copa América fans also like?

Beyond Copa América itself, the audience over-indexes on FIFA World Cup 2026 (6.29×), Christopher Columbus (39.03×), La Bombonera (165.51×), and Globovisión (85.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Copa América audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Copa América. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →