Copa América Audience in United States

Copa América logo

Copa América has an estimated audience of 729,541 people in United States. 30.8% are female, 69.2% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: River Plate, Christopher Columbus, La Bombonera, Globovisión, Government.

The average Copa América fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include River Plate, Christopher Columbus, La Bombonera, with strongest over-indexing on River Plate (459.42× the country average). Demographically, the Copa América audience skews more male with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Copa América fans

Demographic split for Copa América audience in United States
MetricValue
Female30.8%
Male69.2%
Average age36.9
Estimated audience size729,541

Audience persona

The typical Copa América fan in United States is more male, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for River Plate.

Top regions in United States

Top regions ranked by reach for Copa América in United States
RegionReachAffinity
California164,8622.05×
Texas119,4391.9×
Florida109,3612.21×
New York75,4611.85×
New Jersey51,9752.8×
Illinois34,2521.41×
Georgia31,3711.4×
North Carolina28,5371.3×
Virginia25,9091.46×
Maryland23,3951.87×
Arizona18,2531.23×
Massachusetts17,0011.18×
Pennsylvania16,4130.67×
Washington14,7431.01×
Tennessee14,1980.97×
Ohio14,1800.63×
Indiana12,4460.93×
Colorado12,0711.05×
Connecticut11,9751.64×
Nevada11,8721.68×
Michigan11,4900.6×
South Carolina10,6570.97×
Utah9,5421.46×
Minnesota8,3610.8×
Oregon7,8650.94×
Alabama7,4480.73×
Louisiana7,1660.76×
Oklahoma7,0230.87×
Wisconsin6,9050.63×
Missouri6,6260.56×
Kentucky6,2650.68×
Kansas5,5880.97×
Arkansas4,7780.79×
Iowa4,3220.72×
Nebraska3,5780.98×
New Mexico3,2390.89×
Mississippi2,9300.49×
Idaho2,7510.75×
Rhode Island2,6221.13×
Washington, District of Columbia2,5371.16×
Delaware1,9180.95×
Hawaii1,3010.41×
New Hampshire1,2110.42×
Maine1,0670.41×
South Dakota8390.5×
West Virginia7920.23×
Montana6930.34×
Alaska6480.42×
Vermont5780.45×
North Dakota4960.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Copa América audience
BrandAffinityCategory
River Plate459.42×Sports
Christopher Columbus39.03×Politics & Society
La Bombonera165.51×Sports
Globovisión85.45×Movies & TV
Government17.14×Politics & Society
Building9.21×Home & Garden
Bristol City F.C.97.7×Sports
Santería58×Politics & Society
Uruguay13.11×Travel & Leisure
Melbourne11.12×Travel & Leisure
Kevin De Bruyne43.92×Sports
Instant messaging5.99×Internet & Social Media
María Corina Machado42.57×Politics & Society
Dominican Republic11.36×Travel & Leisure
Simón Bolívar44.92×Politics & Society
Peruvian Primera División40.51×Sports
José Mourinho54.02×Sports
Puerto Rico8.89×Travel & Leisure
Enterprise Rent-A-Car8.03×Cars & Mobility
DuckDuckGo11.97×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Copa América audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Family OrientationCONSERVATISM2.14
MindfulnessBALANCE1.36
Social Media UsageJOY1.32
Need for SecurityCONSERVATISM1.3
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Copa América
CountryShare
United States17.2%
Peru15.0%
Brazil11.8%

See Copa América audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Copa América have in United States?

Copa América has an estimated audience of 729,541 people in United States, concentrated in California and Texas.

What is the gender split and age of Copa América fans?

30.8% of Copa América fans are female, 69.2% are male, with an average age of 36.9 years.

Which brands do Copa América fans like most?

Copa América fans show strongest brand affinity for River Plate (459.42×), Christopher Columbus (39.03×), and La Bombonera (165.51×) over the country average.

Where do Copa América fans live in United States?

Copa América fans in United States are most concentrated in California (reach 164,862), Texas (reach 119,439), and Florida (reach 109,361). These three regions account for the largest share of the active audience.

What other brands do Copa América fans also like?

Beyond Copa América itself, the audience over-indexes on Christopher Columbus (39.03×), La Bombonera (165.51×), Globovisión (85.45×), and Government (17.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Copa América. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.