Rascasse Audience Intelligence

Copa América Fan Demographics in United States

Copa América has an estimated audience of 753K people in United States.

#227among Soccer in United States
#337among events in United States#2742in Sports

The average Copa América fan in United States is 37.5 years old, more male, and lives primarily in California.

Its fans are 3.7 years older than the group average of 33.8.

Women make up 30.8% of the fan base, 3.7 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Copa América fans stand out for their interest in River Plate, La Bombonera and Thiago Almada.

Interest is seasonal: June, July and December account for 95% of the year's searches, October is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include River Plate, La Bombonera, Thiago Almada, with strongest over-indexing on River Plate (459.42× the country average).

Demographically, the Copa América audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Copa América fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for River Plate.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
753K
in United States
Gender
30.8%♀
69.2% male
Age
37.5
average years
Country rank
#29610
among all objects in United States
Fig. 01

Search interest · 12-month trend

+156%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Copa América fans

30.8% are female, 69.2% are male, average age 37.5.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Copa América audience in United States
MetricValue
Female30.8%
Male69.2%
Average age37.5
Estimated audience size753K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Copa América audience in United States
Age bracketShare%
16-2415%
25-3428%
35-4427%
45-5421%
55+9%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Copa América audience comes from United States.

Worldwide audience distribution share by country for Copa América
CountryShare
United States17.4%
Peru14.7%
Brazil12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Copa América fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K2.72×
02Florida~100K2.19×
03California~200K1.99×
04Maryland~30K1.87×
05Texas~90K1.81×
06New York~80K1.77×
07Nevada~10K1.68×
08Connecticut~10K1.64×
09Utah~10K1.46×
10Virginia~30K1.43×
11Illinois~40K1.36×
12Georgia~30K1.36×
13North Carolina~30K1.26×
14Arizona~20K1.22×
15Washington, District of Columbia~2K1.22×
16Rhode Island~3K1.19×
17Massachusetts~20K1.18×
18Colorado~10K1.03×
19Nebraska~4K1.00×
20Delaware~2K1.00×
21Washington~20K0.99×
22Tennessee~20K0.97×
23Kansas~6K0.97×
24South Carolina~10K0.96×
25Oregon~9K0.95×
26New Mexico~4K0.92×
27Indiana~10K0.91×
28Oklahoma~8K0.86×
29Arkansas~5K0.81×
30Minnesota~10K0.79×
31Idaho~3K0.78×
32Louisiana~8K0.77×
33Alabama~8K0.74×
34Iowa~5K0.74×
35Kentucky~7K0.69×
36Pennsylvania~20K0.66×
37Wisconsin~8K0.64×
38Ohio~20K0.62×
39Michigan~10K0.60×
40Missouri~8K0.57×
41South Dakota~1K0.55×
42Mississippi~3K0.52×
43Vermont<1K0.52×
44Alaska<1K0.49×
45New Hampshire~1K0.47×
46Hawaii~1K0.45×
47Maine~1K0.45×
48North Dakota<1K0.41×
49Montana<1K0.40×
50West Virginia~1K0.29×
Fig. 06

Affinity by region

Affinity by region — Copa América, United States
0.29×1.00×2.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Copa América audience vs. the country average
#·InterestCategoryAffinity×
01River PlateSports459.42×
02La BomboneraSports165.51×
03Thiago AlmadaSports157.61×
04GlobovisiónNews85.45×
05Gustavo DudamelMusic & Radio70.65×
06Nicolás MaduroPolitics & Society58.67×
07SanteríaPolitics & Society58.00×
08MalumaMusic & Radio49.83×
09Kevin De BruyneSports43.92×
10María Corina MachadoPolitics & Society42.57×
11Christopher ColumbusPolitics & Society39.03×
12GovernmentPolitics & Society17.14×
13Dick CheneyPolitics & Society13.66×
14UruguayTravel & Leisure13.11×
15CNN NewsroomMovies & TV12.14×
16Dominican RepublicTravel & Leisure11.36×
17MelbourneTravel & Leisure11.12×
18BuildingHome & Garden9.21×
19FIFA World Cup 2026Sports6.29×
20Instant messagingInternet & Social Media5.99×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Copa América audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Copa América audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.54×
Need for SecurityCONSERVATISM2.76×
Quality AwarenessPREMIUM2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Copa América audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.71×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Copa América over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/copa-america-80617” · Methodology