Building Audience in United States

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Building has an estimated audience of 33,343,849 people in United States. 43.9% are female, 56.1% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Governor of Michigan, Goop, Historic site, Grinch.

The average Building fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Governor of Michigan, Goop, with strongest over-indexing on Vocal harmony (12.56× the country average). Demographically, the Building audience skews more male with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building fans

Demographic split for Building audience in United States
MetricValue
Female43.9%
Male56.1%
Average age42.2
Estimated audience size33,343,849

Audience persona

The typical Building fan in United States is more male, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Building in United States
RegionReachAffinity
California4,192,6671.14×
Texas3,375,8241.18×
Florida2,711,6891.2×
New York2,502,4661.34×
Virginia2,063,7062.54×
North Carolina1,221,2471.22×
Georgia1,202,4531.17×
Illinois1,171,0811.05×
Pennsylvania989,1250.88×
Ohio969,2130.94×
New Jersey922,3991.09×
Michigan806,9220.93×
Washington751,1571.12×
Tennessee722,1891.08×
Arizona705,8281.04×
Massachusetts637,3990.97×
Maryland586,8601.02×
Indiana567,9100.93×
South Carolina564,1501.12×
Colorado512,4730.98×
Alabama509,6991.09×
Missouri493,3350.92×
Kentucky468,0841.12×
Louisiana430,6481×
Wisconsin413,4860.82×
Minnesota404,8830.85×
Oklahoma370,9721×
Oregon364,7910.95×
Connecticut358,4231.07×
Nevada291,8680.91×
Utah288,3450.97×
Arkansas271,4660.99×
Mississippi268,4350.98×
Kansas249,5580.95×
Iowa227,8140.83×
West Virginia200,6571.29×
Idaho164,9750.99×
Nebraska159,2630.95×
New Mexico150,4400.9×
Hawaii121,7670.85×
New Hampshire103,8960.79×
Washington, District of Columbia101,8371.02×
Maine92,5840.78×
Rhode Island84,0720.79×
Delaware83,8500.91×
Montana77,7000.84×
South Dakota57,5310.75×
North Dakota56,0230.82×
Alaska52,4850.74×
Vermont41,7350.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building audience
BrandAffinityCategory
Vocal harmony12.56×Music & Radio
Governor of Michigan19.45×Politics & Society
Goop13.99×Internet & Social Media
Historic site10.83×Arts & Culture
Grinch7.95×Movies & TV
Wok12.5×Food & Beverages
Nationality3.93×Politics & Society
Fairy godmother13.66×Literature
Hibachi13.75×Food & Beverages
Hipster16.5×Politics & Society
Google Home10.66×Technology & Electronics
Cherish (group)17.4×Music & Radio
headspace14.37×Health
Grace Slick12.93×Music & Radio
El Paso County, Colorado18.01×Travel & Leisure
Mathcore10.06×Music & Radio
TV Fanatic13.18×Movies & TV
Guitarist (magazine)13.01×Music & Radio
Kikar HaShabbat18.33×News
No Escape (1994 film)12.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building audience
TraitClusterScore
DIY MentalityTHRILL2.03
PatriotismCONSERVATISM1.92
Urban LifestyleOPEN1.6
SpiritualityBALANCE1.59
Luxury OrientationPREMIUM1.53
Community OrientationOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Building
CountryShare
United States21.1%
Italy8.2%
Japan8.2%

See Building audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building have in United States?

Building has an estimated audience of 33,343,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Building fans?

43.9% of Building fans are female, 56.1% are male, with an average age of 42.2 years.

Which brands do Building fans like most?

Building fans show strongest brand affinity for Vocal harmony (12.56×), Governor of Michigan (19.45×), and Goop (13.99×) over the country average.

Where do Building fans live in United States?

Building fans in United States are most concentrated in California (reach 4,192,667), Texas (reach 3,375,824), and Florida (reach 2,711,689). These three regions account for the largest share of the active audience.

What other brands do Building fans also like?

Beyond Building itself, the audience over-indexes on Governor of Michigan (19.45×), Goop (13.99×), Historic site (10.83×), and Grinch (7.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.