Rascasse Audience Intelligence

Building Audience in United States

Name: Building — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Building in United States — modelled from more than twelve digital signal sources. Building has an estimated audience of 33,343,849 people in United States.

#546among Topic in United States #53in Home & Garden

The average Building fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Solar energy, Renewable energy, FedEx, with strongest over-indexing on Solar energy (3.86× the country average).

Demographically, the Building audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Building fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building profile in United States.

Audience size

33.3M

in United States

Gender

43.9%♀

56.1% male

Age

42.2

average years

Country rank

#777

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Building fans

43.9% are female, 56.1% are male, average age 42.2.

Fig. 02

Gender split

43.9%

Female

56.1%

Male

Demographic split for Building audience in United States
Metric	Value
Female	43.9%
Male	56.1%
Average age	42.2
Estimated audience size	33,343,849

Fig. 03

Age distribution

Age distribution of the Building audience in United States
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		20%
40-49		22%
50+		27%

Fig. 04

Worldwide distribution

21.1%

of the worldwide Building audience comes from United States.

Worldwide audience distribution share by country for Building
Country	Share
United States	21.1%
Italy	8.2%
Japan	8.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building audience in United States is strongest.

Fig. 05

Top regions by affinity

Building fans by region: top regions in United States
#	Region	Reach	×
01	Virginia	~3M	3.88×
02	West Virginia	~200K	1.41×
03	New York	~2M	1.21×
04	Washington	~800K	1.16×
05	North Carolina	~1M	1.13×
06	Kentucky	~500K	1.13×
07	Connecticut	~400K	1.12×
08	Georgia	~1M	1.10×
09	South Carolina	~500K	1.09×
10	Texas	~3M	1.08×
11	Florida	~2.5M	1.08×
12	California	~4M	1.07×
13	Alabama	~500K	1.06×
14	Louisiana	~400K	1.02×
15	New Jersey	~800K	1.00×
16	Arizona	~700K	1.00×
17	Tennessee	~700K	1.00×
18	Illinois	~1M	0.98×
19	Oklahoma	~400K	0.98×
20	Maryland	~600K	0.97×
21	Mississippi	~300K	0.97×
22	Nebraska	~200K	0.97×
23	Ohio	~1M	0.96×
24	Arkansas	~300K	0.96×
25	Idaho	~200K	0.96×
26	Washington, District of Columbia	~100K	0.96×
27	Utah	~300K	0.94×
28	Kansas	~200K	0.94×
29	Delaware	~90K	0.93×
30	Missouri	~500K	0.92×
31	Colorado	~500K	0.92×
32	Indiana	~600K	0.91×
33	Oregon	~300K	0.91×
34	New Mexico	~200K	0.91×
35	Massachusetts	~600K	0.90×
36	North Dakota	~60K	0.89×
37	Pennsylvania	~1M	0.88×
38	Nevada	~300K	0.88×
39	Michigan	~800K	0.87×
40	Montana	~80K	0.87×
41	Hawaii	~100K	0.86×
42	South Dakota	~70K	0.86×
43	Iowa	~200K	0.85×
44	Alaska	~60K	0.85×
45	Minnesota	~400K	0.84×
46	Wisconsin	~400K	0.83×
47	Rhode Island	~90K	0.81×
48	New Hampshire	~100K	0.80×
49	Maine	~90K	0.78×
50	Vermont	~50K	0.78×

Affinity by region — Building, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building audience
#	Interest	Category	×
01	Weber Grills	Home & Garden	8.97×
02	Anne Hathaway	Movies & TV	4.05×
03	Renewable energy	Business & Career	3.92×
04	Solar energy	Home & Garden	3.86×
05	Largemouth bass	Food & Beverages	3.82×
06	La Liga	Sports	3.79×
07	Web server	Technology & Electronics	3.73×
08	Sustainable energy	Home & Garden	3.61×
09	Weather forecasting	Home & Garden	3.61×
10	FedEx	Business & Career	2.93×
11	Fly fishing	Sports	2.78×
12	Innovation	Business & Career	2.56×
13	Carpentry	Home & Garden	2.52×
14	Radio	Technology & Electronics	2.28×
15	Renovation	Home & Garden	2.14×
16	Planet Fitness	Sports	2.12×
17	Mortgage loans	Business & Career	2.12×
18	FIFA World Cup	Sports	1.88×
19	Subway	Food & Beverages	1.69×
20	Pinterest	Internet & Social Media	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Building audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.08×
Convenience Orientation	PREMIUM	1.74×
Spirituality	BALANCE	1.72×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Building audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.83×
Healthy Lifestyle	BALANCE	0.85×
Creativity	OPEN	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Building have in United States?

Building has an estimated audience of 33,343,849 people in United States, concentrated in California and Virginia.

What is the gender split and age of Building fans?

43.9% of Building fans are female, 56.1% are male, with an average age of 42.2 years.

Which brands do Building fans like most?

Building fans show strongest brand affinity for Solar energy (3.86×), Renewable energy (3.92×), and FedEx (2.93×) over the country average.

Where do Building fans live in United States?

Building fans in United States are most concentrated in California (reach ~4M), Virginia (reach ~3M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

What other brands do Building fans also like?

Beyond Building itself, the audience over-indexes on Renewable energy (3.92×), FedEx (2.93×), FIFA World Cup (1.88×), and Planet Fitness (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Building audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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