Building Audience in France
Building has an estimated audience of 8,488,187 people in France. 49.8% are female, 50.2% are male, average age 45.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Love & Sex, Christmas tree, Christmas Gift, Kitchen garden, Broadcasting of sports events.
The average Building fan in France is 45.2 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (229.87× the country average). Demographically, the Building audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Building fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 45.2 |
| Estimated audience size | 8,488,187 |
Audience persona
The typical Building fan in France is balanced, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Building fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2M | 1.39× |
| Auvergne-Rhône-Alpes | ~1M | 1.08× |
| Hauts-de-France | ~900K | 1.16× |
| Grand Est | ~700K | 1.07× |
| Occitanie | ~700K | 1× |
| Nouvelle-Aquitaine | ~700K | 0.93× |
| Provence-Alpes-Côte d'Azur | ~700K | 1.06× |
| Pays de la Loire | ~400K | 0.94× |
| Normandy | ~400K | 0.97× |
| Brittany | ~400K | 0.93× |
| Bourgogne-Franche-Comté | ~300K | 0.92× |
| Centre-Val de Loire | ~300K | 0.98× |
| Corsica | ~40K | 0.87× |
Top brand affinities of Building fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 229.87× | Kids & Family |
| Christmas tree | 32.18× | Kids & Family |
| Christmas Gift | 27.98× | Kids & Family |
| Kitchen garden | 16.19× | Home & Garden |
| Broadcasting of sports events | 11.73× | Movies & TV |
| Sustainable products | 11.73× | Politics & Society |
| Girl power | 15.97× | Politics & Society |
| Sex and the City | 6.38× | Movies & TV |
| Dentistry | 9.74× | Business & Career |
| Breast Cancer awareness | 13.35× | Health |
| Zoom lens | 8.22× | Technology & Electronics |
| Selfridges | 192.08× | Shopping |
| Hat | 3.09× | Fashion & Accessoires |
| Plumbing | 2.73× | Home & Garden |
| Single-lens reflex camera | 7.74× | Technology & Electronics |
| Kippah | 15.47× | Fashion & Accessoires |
| Midi Libre | 2.16× | News |
| Hormone | 5.32× | Health |
| Innovation | 1.92× | Business & Career |
| Brico Dépôt | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.82 |
| Quality Awareness | PREMIUM | 1.52 |
| Urban Lifestyle | OPEN | 1.47 |
| Risk Appetite | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
See Building audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Building have in France?
Building has an estimated audience of 8,488,187 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Building fans?
49.8% of Building fans are female, 50.2% are male, with an average age of 45.2 years.
Which brands do Building fans like most?
Building fans show strongest brand affinity for Love & Sex (229.87×), Christmas tree (32.18×), and Christmas Gift (27.98×) over the country average.
Where do Building fans live in France?
Building fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Building fans also like?
Beyond Building itself, the audience over-indexes on Christmas tree (32.18×), Christmas Gift (27.98×), Kitchen garden (16.19×), and Broadcasting of sports events (11.73×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.