A data profile of the people who buy, follow and care about Building in France — modelled from more than twelve digital signal sources. Building has an estimated audience of 8,488,187 people in France.
The average Building fan in France is 45.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (229.87× the country average).
Demographically, the Building audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Building fan in France is balanced, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Building profile in France.
49.8% are female, 50.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 45.2 |
| Estimated audience size | 8,488,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Building audience comes from France.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
Where the Building audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.39× | |
| 02 | Hauts-de-France | ~900K | 1.16× | |
| 03 | Auvergne-Rhône-Alpes | ~1M | 1.08× | |
| 04 | Grand Est | ~700K | 1.07× | |
| 05 | Provence-Alpes-Côte d'Azur | ~700K | 1.06× | |
| 06 | Occitanie | ~700K | 1.00× | |
| 07 | Centre-Val de Loire | ~300K | 0.98× | |
| 08 | Normandy | ~400K | 0.97× | |
| 09 | Pays de la Loire | ~400K | 0.94× | |
| 10 | Nouvelle-Aquitaine | ~700K | 0.93× | |
| 11 | Brittany | ~400K | 0.93× | |
| 12 | Bourgogne-Franche-Comté | ~300K | 0.92× | |
| 13 | Corsica | ~40K | 0.87× |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 229.87× | ||
| 02 | Selfridges | Shopping | 192.08× | ||
| 03 | Christmas tree | Kids & Family | 32.18× | ||
| 04 | Christmas Gift | Kids & Family | 27.98× | ||
| 05 | Kitchen garden | Home & Garden | 16.19× | ||
| 06 | Girl power | Politics & Society | 15.97× | ||
| 07 | Kippah | Fashion & Accessoires | 15.47× | ||
| 08 | Breast Cancer awareness | Health | 13.35× | ||
| 09 | Broadcasting of sports events | Movies & TV | 11.73× | ||
| 10 | Sustainable products | Politics & Society | 11.73× | ||
| 11 | Dentistry | Business & Career | 9.74× | ||
| 12 | Zoom lens | Technology & Electronics | 8.22× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 7.74× | ||
| 14 | Sex and the City | Movies & TV | 6.38× | ||
| 15 | Hormone | Health | 5.32× | ||
| 16 | Hat | Fashion & Accessoires | 3.09× | ||
| 17 | Plumbing | Home & Garden | 2.73× | ||
| 18 | Midi Libre | News | 2.16× | ||
| 19 | Innovation | Business & Career | 1.92× | ||
| 20 | Brico Dépôt | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.82× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Urban Lifestyle | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Community Orientation | OPEN | 0.89× |
Building has an estimated audience of 8,488,187 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.8% of Building fans are female, 50.2% are male, with an average age of 45.2 years.
Building fans show strongest brand affinity for Love & Sex (229.87×), Christmas tree (32.18×), and Christmas Gift (27.98×) over the country average.
Building fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Building itself, the audience over-indexes on Christmas tree (32.18×), Christmas Gift (27.98×), Kitchen garden (16.19×), and Broadcasting of sports events (11.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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