A data profile of the people who buy, follow and care about Building in India — modelled from more than twelve digital signal sources. Building has an estimated audience of 4,437,665 people in India.
Building has an estimated audience of 4,437,665 people in India. 24.1% are female, 75.9% are male, average age 34.5. Top brand affinities: Instant messaging, Renovation, Cabinetry, Innovation, Microwave oven.
Top brand affinities include Instant messaging, Renovation, Cabinetry, with strongest over-indexing on Instant messaging (1.6× the country average).
Demographically, the Building audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Building fan in India is more male, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Building profile in India.
24.1% are female, 75.9% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 34.5 |
| Estimated audience size | 4,437,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Building audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renovation | Home & Garden | 2.68× | ||
| 02 | Hypermarket | Shopping | 2.68× | ||
| 03 | Sustainable energy | Home & Garden | 2.58× | ||
| 04 | Plumbing | Home & Garden | 2.54× | ||
| 05 | Microwave oven | Home & Garden | 2.53× | ||
| 06 | Carpentry | Home & Garden | 2.49× | ||
| 07 | Renewable energy | Business & Career | 2.46× | ||
| 08 | Fertilizer | Home & Garden | 2.43× | ||
| 09 | Cabinetry | Home & Garden | 2.41× | ||
| 10 | Lodging | Travel & Leisure | 2.30× | ||
| 11 | Private equity | Business & Career | 2.29× | ||
| 12 | Squash (sport) | Sports | 2.23× | ||
| 13 | NASDAQ | Business & Career | 2.23× | ||
| 14 | Asset management | Business & Career | 2.08× | ||
| 15 | Innovation | Business & Career | 2.03× | ||
| 16 | Virtual private network | Technology & Electronics | 1.92× | ||
| 17 | Grilling | Food & Beverages | 1.64× | ||
| 18 | Instant messaging | Internet & Social Media | 1.60× | ||
| 19 | Apartment | Business & Career | 1.59× | ||
| 20 | Passive income | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.10× | |
| DIY Mentality | THRILL | 2.07× | |
| Career Orientation | POWER | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Social Media Usage | JOY | 0.70× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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