A data profile of the people who buy, follow and care about Building in Sweden — modelled from more than twelve digital signal sources. Building has an estimated audience of 1,638,117 people in Sweden.
Building has an estimated audience of 1,638,117 people in Sweden. 52.1% are female, 47.9% are male, average age 44.6. Top brand affinities: Hemnet, Gina Tricot, Biltema, KappAhl, Flower.
Top brand affinities include Hemnet, Gina Tricot, Biltema, with strongest over-indexing on Hemnet (2.14× the country average).
Demographically, the Building audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Design Affinity.
The typical Building fan in Sweden is balanced, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Hemnet.
The key figures that characterise the Building profile in Sweden.
52.1% are female, 47.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 44.6 |
| Estimated audience size | 1,638,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Building audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helsinki | Travel & Leisure | 2.34× | ||
| 02 | Salad | Food & Beverages | 2.30× | ||
| 03 | Winery | Food & Beverages | 2.22× | ||
| 04 | Hemnet | Home & Garden | 2.14× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.14× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.10× | ||
| 07 | Jotex | Shopping | 2.06× | ||
| 08 | Weather | Home & Garden | 2.05× | ||
| 09 | Weaving | Fashion & Accessoires | 1.96× | ||
| 10 | Poster | Arts & Culture | 1.94× | ||
| 11 | Crochet | Home & Garden | 1.90× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.86× | ||
| 13 | Radio | Technology & Electronics | 1.86× | ||
| 14 | Used Cars | Cars & Mobility | 1.80× | ||
| 15 | Flower | Home & Garden | 1.75× | ||
| 16 | Online newspaper | News | 1.71× | ||
| 17 | Swimming pool | Sports | 1.60× | ||
| 18 | Biltema | Business & Career | 1.57× | ||
| 19 | Vattenfall | Home & Garden | 1.55× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.24× | |
| Design Affinity | PREMIUM | 1.22× | |
| Luxury Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.87× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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