A data profile of the people who buy, follow and care about Building in Portugal — modelled from more than twelve digital signal sources. Building has an estimated audience of 2,862,970 people in Portugal.
Building has an estimated audience of 2,862,970 people in Portugal. 55.5% are female, 44.5% are male, average age 46.9. Top brand affinities: OLX, Bricomarché, Toilet, Adolfo Domínguez, Pergola.
Top brand affinities include OLX, Bricomarché, Toilet, with strongest over-indexing on OLX (1.56× the country average).
Demographically, the Building audience skews more female with an average age of 46.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Building fan in Portugal is more female, around 46.9 years old, with strong DIY Mentality tendencies and a notable affinity for OLX.
The key figures that characterise the Building profile in Portugal.
55.5% are female, 44.5% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 46.9 |
| Estimated audience size | 2,862,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 36% |
of the worldwide Building audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toilet | Home & Garden | 1.92× | ||
| 02 | Pergola | Home & Garden | 1.83× | ||
| 03 | SketchUp | Movies & TV | 1.68× | ||
| 04 | Casa de Campo | Travel & Leisure | 1.67× | ||
| 05 | Bungalow | Home & Garden | 1.65× | ||
| 06 | Bricomarché | Home & Garden | 1.64× | ||
| 07 | William Shakespeare | Literature | 1.63× | ||
| 08 | Teka | Home & Garden | 1.59× | ||
| 09 | OLX | Shopping | 1.56× | ||
| 10 | Autodesk | Technology & Electronics | 1.55× | ||
| 11 | Adolfo Domínguez | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.45× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Mindfulness | BALANCE | 0.88× | |
| Extroversion | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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