A data profile of the people who buy, follow and care about OLX in Portugal — modelled from more than twelve digital signal sources. OLX has an estimated audience of 5,671,549 people in Portugal.
The average OLX fan in Portugal is 39.6 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Gmail, idealista.pt, Classified advertising, with strongest over-indexing on Gmail (2.35× the country average).
Demographically, the OLX audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical OLX fan in Portugal is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Gmail.
The key figures that characterise the OLX profile in Portugal.
41.5% are female, 58.5% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 39.6 |
| Estimated audience size | 5,671,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
Where the OLX audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~900K | 1.48× | |
| 02 | Porto District | ~1.5M | 1.35× | |
| 03 | Aveiro District | ~600K | 1.35× | |
| 04 | Santarém District | ~400K | 1.35× | |
| 05 | Lisbon District | ~2.5M | 1.34× | |
| 06 | Leiria District | ~400K | 1.32× | |
| 07 | Braga District | ~700K | 1.23× | |
| 08 | Coimbra District | ~300K | 1.13× | |
| 09 | Viseu District | ~200K | 1.12× | |
| 10 | Viana do Castelo District | ~100K | 1.04× | |
| 11 | Beja District | ~90K | 0.93× | |
| 12 | Castelo Branco District | ~100K | 0.92× | |
| 13 | Évora District | ~90K | 0.92× | |
| 14 | Faro District | ~300K | 0.90× | |
| 15 | Guarda District | ~60K | 0.83× | |
| 16 | Portalegre District | ~50K | 0.82× | |
| 17 | Vila Real District | ~80K | 0.80× | |
| 18 | Bragança District | ~50K | 0.75× | |
| 19 | Azores | ~70K | 0.47× | |
| 20 | Madeira | ~60K | 0.33× |
The strongest cross-interests of the OLX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classified advertising | Business & Career | 8.02× | ||
| 02 | idealista.pt | Home & Garden | 7.79× | ||
| 03 | Gas | Home & Garden | 2.81× | ||
| 04 | Vatican City | Travel & Leisure | 2.74× | ||
| 05 | Global Positioning System | Technology & Electronics | 2.57× | ||
| 06 | Gmail | Internet & Social Media | 2.35× | ||
| 07 | Radio Popular | Music & Radio | 2.21× | ||
| 08 | Setúbal | Travel & Leisure | 2.14× | ||
| 09 | Credit (finance) | Business & Career | 2.02× | ||
| 10 | Invention | Business & Career | 1.99× | ||
| 11 | SUVs | Cars & Mobility | 1.87× | ||
| 12 | Betclic | Games | 1.78× | ||
| 13 | Real property | Home & Garden | 1.74× | ||
| 14 | FlixBus | Cars & Mobility | 1.67× | ||
| 15 | EasyJet | Travel & Leisure | 1.62× | ||
| 16 | House | Home & Garden | 1.59× | ||
| 17 | Machine | Business & Career | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Finance | Business & Career | 1.54× | ||
| 20 | Agriculture | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.78× | |
| Patriotism | CONSERVATISM | 1.76× | |
| Career Orientation | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Pet Ownership | JOY | 1.09× |
OLX has an estimated audience of 5,671,549 people in Portugal, concentrated in Lisbon District and Porto District.
41.5% of OLX fans are female, 58.5% are male, with an average age of 39.6 years.
OLX fans show strongest brand affinity for Gmail (2.35×), idealista.pt (7.79×), and Classified advertising (8.02×) over the country average.
OLX fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond OLX itself, the audience over-indexes on idealista.pt (7.79×), Classified advertising (8.02×), Betclic (1.78×), and House (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.