Rascasse Audience Intelligence

Finance Audience in Portugal

A data profile of the people who buy, follow and care about Finance in Portugal — modelled from more than twelve digital signal sources. Finance has an estimated audience of 2,992,656 people in Portugal.

#16among Field of study in Portugal#150among Topic in Portugal#33in Business & Career

The average Finance fan in Portugal is 46.0 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Finance profile in Portugal.

Audience size
3M
in Portugal
Gender
49.4%♀
50.6% male
Age
46.0
average years
Country rank
#210
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finance fans

49.4% are female, 50.6% are male, average age 46.0.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Finance audience in Portugal
MetricValue
Female49.4%
Male50.6%
Average age46.0
Estimated audience size2,992,656
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Finance audience in Portugal
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4927%
50+35%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Finance audience comes from Portugal.

Worldwide audience distribution share by country for Finance
CountryShare
United States22.2%
Brazil5.1%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finance audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Finance fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~2M2.33×
02Beja District~100K2.00×
03Faro District~300K1.68×
04Setúbal District~500K1.38×
05Porto District~800K1.19×
06Santarém District~200K1.19×
07Castelo Branco District~60K1.01×
08Coimbra District~100K0.98×
09Leiria District~200K0.97×
10Aveiro District~200K0.95×
11Braga District~300K0.90×
12Madeira~70K0.85×
13Bragança District~30K0.84×
14Évora District~40K0.83×
15Portalegre District~30K0.83×
16Vila Real District~40K0.82×
17Guarda District~30K0.82×
18Viana do Castelo District~60K0.81×
19Viseu District~80K0.79×
20Azores~60K0.73×
Appendix

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More Field of study audiences in Portugal

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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