A data profile of the people who buy, follow and care about Finance in India — modelled from more than twelve digital signal sources. Finance has an estimated audience of 15,909,013 people in India.
The average Finance fan in India is 33.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
The key figures that characterise the Finance profile in India.
20.6% are female, 79.4% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 33.3 |
| Estimated audience size | 15,909,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Finance audience comes from India.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 5.1% |
| United Kingdom | 4.4% |
Where the Finance audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~700K | 1.53× | |
| 02 | Maharashtra | ~1M | 1.43× | |
| 03 | Madhya Pradesh | ~400K | 1.33× | |
| 04 | Tamil Nadu | ~500K | 1.32× | |
| 05 | Chhattisgarh | ~100K | 1.31× | |
| 06 | Karnataka | ~500K | 1.29× | |
| 07 | Rajasthan | ~400K | 1.24× | |
| 08 | Haryana | ~300K | 1.22× | |
| 09 | Telangana | ~300K | 1.21× | |
| 10 | Uttarakhand | ~90K | 1.12× | |
| 11 | Andhra Pradesh | ~200K | 1.10× | |
| 12 | West Bengal | ~500K | 1.04× | |
| 13 | Uttar Pradesh | ~800K | 1.02× | |
| 14 | Jharkhand | ~100K | 1.02× | |
| 15 | Punjab (region) | ~200K | 0.98× | |
| 16 | Assam | ~100K | 0.92× | |
| 17 | Goa | ~20K | 0.91× | |
| 18 | Arunachal Pradesh | ~9K | 0.91× | |
| 19 | Himachal Pradesh | ~60K | 0.90× | |
| 20 | Odisha | ~200K | 0.89× | |
| 21 | Bihar | ~300K | 0.87× | |
| 22 | Kerala | ~200K | 0.83× | |
| 23 | Nagaland | ~9K | 0.83× | |
| 24 | Sikkim | ~6K | 0.83× | |
| 25 | Tripura | ~20K | 0.82× | |
| 26 | Manipur | ~10K | 0.74× | |
| 27 | Meghalaya | ~10K | 0.71× | |
| 28 | Jammu and Kashmir | ~50K | 0.68× | |
| 29 | Mizoram | ~7K | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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