Finance Audience in Italy

Finance has an estimated audience of 12,360,311 people in Italy. 43.1% are female, 56.9% are male, average age 44.7. Top regions: Lombardy, Emilia-Romagna, Veneto.

The average Finance fan in Italy is 44.7 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Emilia-Romagna, Veneto.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Finance fans

Demographic split for Finance audience in Italy
MetricValue
Female43.1%
Male56.9%
Average age44.7
Estimated audience size12,360,311

Finance fans by region: top regions in Italy

Top regions ranked by reach for Finance in Italy
RegionReachAffinity
Lombardy~3.5M1.57×
Emilia-Romagna~2M1.75×
Veneto~1.5M1.5×
Piedmont~1.5M1.59×
Lazio~1M0.72×
Tuscany~1M1.25×
Campania~1M0.7×
Puglia~600K0.66×
Abruzzo~400K1.6×
Sicilia~400K0.4×
Marche~400K1.25×
Friuli-Venezia Giulia~400K1.59×
Liguria~300K0.95×
Trentino-Alto Adige/Südtirol~200K0.93×
Calabria~200K0.55×
Sardinia~200K0.54×
Umbria~100K0.61×
Basilicata~70K0.62×
Molise~70K1.18×
Aosta Valley~20K0.72×

Worldwide distribution

Worldwide audience distribution share by country for Finance
CountryShare
United States22.2%
Brazil5.1%
United Kingdom4.4%

See Finance audiences in other countries

More Field of study audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.