Finance Audience in Brazil
Finance has an estimated audience of 19,180,241 people in Brazil. 54.1% are female, 45.9% are male, average age 41.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Finance fan in Brazil is 41.5 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Finance fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.5 |
| Estimated audience size | 19,180,241 |
Finance fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~9M | 1.77× |
| Minas Gerais | ~3M | 1.47× |
| Rio de Janeiro | ~2.5M | 1.37× |
| Paraná | ~1.5M | 1.18× |
| Rio Grande do Sul | ~1.5M | 1.11× |
| Santa Catarina | ~1M | 1.31× |
| Bahia | ~900K | 0.75× |
| Mato Grosso do Sul | ~900K | 3.06× |
| Goiás | ~700K | 1.01× |
| Pernambuco | ~700K | 0.84× |
| Ceará | ~700K | 0.86× |
| Pará | ~500K | 0.86× |
| Federal District | ~500K | 1.57× |
| Espírito Santo | ~400K | 1.03× |
| Paraíba | ~400K | 0.96× |
| Maranhão | ~300K | 0.65× |
| Mato Grosso | ~300K | 0.74× |
| Alagoas | ~300K | 0.91× |
| Rio Grande do Norte | ~200K | 0.71× |
| Amazonas | ~200K | 0.61× |
| Piauí | ~200K | 0.66× |
| Sergipe | ~200K | 0.81× |
| Rondônia | ~100K | 0.75× |
| Tocantins | ~90K | 0.74× |
| Acre | ~70K | 1.03× |
| Amapá | ~60K | 0.85× |
| Roraima | ~50K | 1× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 5.1% |
| United Kingdom | 4.4% |
See Finance audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.