A data profile of the people who buy, follow and care about Education in Portugal — modelled from more than twelve digital signal sources. Education has an estimated audience of 4,489,559 people in Portugal.
The average Education fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include LearnEnglish – British Council, Breaking the Taboo, English Speaking Club, with strongest over-indexing on LearnEnglish – British Council (1.67× the country average).
Demographically, the Education audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Creativity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical Education fan in Portugal is more female, around 44.4 years old, with strong Creativity tendencies and a notable affinity for LearnEnglish – British Council.
The key figures that characterise the Education profile in Portugal.
58.0% are female, 42.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.4 |
| Estimated audience size | 4,489,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Education audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
Where the Education audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aveiro District | ~400K | 1.30× | |
| 02 | Lisbon District | ~1.5M | 1.19× | |
| 03 | Portalegre District | ~50K | 1.05× | |
| 04 | Bragança District | ~50K | 1.04× | |
| 05 | Guarda District | ~60K | 1.02× | |
| 06 | Porto District | ~1M | 1.01× | |
| 07 | Faro District | ~300K | 1.01× | |
| 08 | Santarém District | ~200K | 1.01× | |
| 09 | Beja District | ~70K | 1.01× | |
| 10 | Castelo Branco District | ~80K | 0.99× | |
| 11 | Vila Real District | ~80K | 0.99× | |
| 12 | Évora District | ~80K | 0.99× | |
| 13 | Coimbra District | ~200K | 0.98× | |
| 14 | Setúbal District | ~500K | 0.97× | |
| 15 | Leiria District | ~200K | 0.97× | |
| 16 | Viseu District | ~200K | 0.96× | |
| 17 | Madeira | ~100K | 0.96× | |
| 18 | Azores | ~100K | 0.96× | |
| 19 | Viana do Castelo District | ~100K | 0.96× | |
| 20 | Braga District | ~400K | 0.94× |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LearnEnglish – British Council | Business & Career | 1.67× | ||
| 02 | TeachingEnglish - British Council | Business & Career | 1.66× | ||
| 03 | English Speaking Club | NGO / Political Party | 1.60× | ||
| 04 | Breaking the Taboo | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Pet Ownership | JOY | 1.07× | |
| Mindfulness | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.80× | |
| Urban Lifestyle | OPEN | 0.83× |
Education has an estimated audience of 4,489,559 people in Portugal, concentrated in Lisbon District and Porto District.
58.0% of Education fans are female, 42.0% are male, with an average age of 44.4 years.
Education fans show strongest brand affinity for LearnEnglish – British Council (1.67×), Breaking the Taboo (1.56×), and English Speaking Club (1.6×) over the country average.
Education fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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