A data profile of the people who buy, follow and care about Medicine in Portugal — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 4,051,890 people in Portugal.
The average Medicine fan in Portugal is 46.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Diabetes mellitus awareness, The Conversation, with strongest over-indexing on Diabetes mellitus awareness (1.59× the country average).
Demographically, the Medicine audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Medicine fan in Portugal is more female, around 46.2 years old, with strong Creativity tendencies and a notable affinity for Diabetes mellitus awareness.
The key figures that characterise the Medicine profile in Portugal.
61.8% are female, 38.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.2 |
| Estimated audience size | 4,051,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Medicine audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Évora District | ~100K | 2.19× | |
| 02 | Faro District | ~500K | 2.03× | |
| 03 | Lisbon District | ~1.5M | 1.36× | |
| 04 | Setúbal District | ~500K | 1.06× | |
| 05 | Beja District | ~70K | 1.02× | |
| 06 | Porto District | ~900K | 1.01× | |
| 07 | Santarém District | ~200K | 1.01× | |
| 08 | Madeira | ~100K | 1.00× | |
| 09 | Coimbra District | ~200K | 0.95× | |
| 10 | Guarda District | ~50K | 0.95× | |
| 11 | Bragança District | ~40K | 0.95× | |
| 12 | Portalegre District | ~40K | 0.95× | |
| 13 | Castelo Branco District | ~70K | 0.94× | |
| 14 | Vila Real District | ~70K | 0.93× | |
| 15 | Leiria District | ~200K | 0.92× | |
| 16 | Azores | ~100K | 0.91× | |
| 17 | Viana do Castelo District | ~90K | 0.91× | |
| 18 | Aveiro District | ~300K | 0.90× | |
| 19 | Viseu District | ~100K | 0.90× | |
| 20 | Braga District | ~300K | 0.86× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus awareness | Health | 1.59× | ||
| 02 | The Conversation | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.06× | |
| Mindfulness | BALANCE | 1.02× | |
| Spirituality | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Risk Appetite | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.