A data profile of the people who buy, follow and care about Medicine in Netherlands — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 2,681,296 people in Netherlands.
The average Medicine fan in Netherlands is 45.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Health care, Therapy, Nursing, with strongest over-indexing on Health care (1.86× the country average).
Demographically, the Medicine audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Medicine fan in Netherlands is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Health care.
The key figures that characterise the Medicine profile in Netherlands.
67.8% are female, 32.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.1 |
| Estimated audience size | 2,681,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Medicine audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.50× | |
| 02 | Zuid-Holland | ~700K | 1.18× | |
| 03 | North Brabant | ~500K | 1.12× | |
| 04 | Limburg | ~200K | 1.09× | |
| 05 | Flevoland | ~80K | 1.08× | |
| 06 | Overijssel | ~200K | 1.01× | |
| 07 | Gelderland | ~300K | 0.95× | |
| 08 | Friesland | ~90K | 0.88× | |
| 09 | Utrecht | ~200K | 0.87× | |
| 10 | Groningen | ~80K | 0.86× | |
| 11 | Drenthe | ~70K | 0.84× | |
| 12 | Zeeland | ~50K | 0.79× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Registered nurse | Kids & Family | 2.51× | ||
| 02 | Preventive healthcare | Health | 2.30× | ||
| 03 | Physician | Business & Career | 2.19× | ||
| 04 | Hospital | Health | 2.17× | ||
| 05 | Health care provider | Health | 2.15× | ||
| 06 | Caregiver | Health | 2.10× | ||
| 07 | Nursing | Business & Career | 2.02× | ||
| 08 | Moisturizer | Home & Garden | 2.01× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.00× | ||
| 10 | Veterinary medicine | Business & Career | 1.89× | ||
| 11 | Alternative medicine | Business & Career | 1.89× | ||
| 12 | Health care | Business & Career | 1.86× | ||
| 13 | Magnesium | Health | 1.83× | ||
| 14 | Ageing | Beauty & Wellness | 1.71× | ||
| 15 | Therapy | Health | 1.69× | ||
| 16 | Western Union | Business & Career | 1.59× | ||
| 17 | Bonprix | Shopping | 1.57× | ||
| 18 | Leven, Fife | Travel & Leisure | 1.52× | ||
| 19 | Pedicure | Beauty & Wellness | 1.51× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Sustainability | BALANCE | 0.83× | |
| Urban Lifestyle | OPEN | 0.88× |
Medicine has an estimated audience of 2,681,296 people in Netherlands, concentrated in Zuid-Holland and North Holland.
67.8% of Medicine fans are female, 32.2% are male, with an average age of 45.1 years.
Medicine fans show strongest brand affinity for Health care (1.86×), Therapy (1.69×), and Nursing (2.02×) over the country average.
Medicine fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Therapy (1.69×), Nursing (2.02×), Magnesium (1.83×), and Physician (2.19×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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