A data profile of the people who buy, follow and care about Therapy in Netherlands — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 2,697,753 people in Netherlands.
Therapy has an estimated audience of 2,697,753 people in Netherlands. 56.4% are female, 43.6% are male, average age 45.1. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (2.12× the country average).
Demographically, the Therapy audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Therapy fan in Netherlands is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Therapy profile in Netherlands.
56.4% are female, 43.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 45.1 |
| Estimated audience size | 2,697,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Therapy audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 3.92× | ||
| 02 | Magnesium | Health | 2.66× | ||
| 03 | Sunweb | Travel & Leisure | 2.45× | ||
| 04 | Jumbo (supermarket) | Shopping | 2.12× | ||
| 05 | Stress (biology) | Health | 2.08× | ||
| 06 | Internet & Social Media | 2.05× | |||
| 07 | TUI | Travel & Leisure | 1.99× | ||
| 08 | Charity and causes | Business & Career | 1.96× | ||
| 09 | Hair products | Beauty & Wellness | 1.89× | ||
| 10 | Rabobank | Business & Career | 1.87× | ||
| 11 | Health care | Business & Career | 1.83× | ||
| 12 | Hornbach | Shopping | 1.82× | ||
| 13 | Charitable organization | Politics & Society | 1.77× | ||
| 14 | Aldi | Shopping | 1.71× | ||
| 15 | Medicine | Business & Career | 1.69× | ||
| 16 | Bol.com | Shopping | 1.63× | ||
| 17 | Indeed.com | Business & Career | 1.58× | ||
| 18 | Walking | Sports | 1.56× | ||
| 19 | Pets | Pets & Animals | 1.53× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.78× | |
| Tradition | CONSERVATISM | 1.73× | |
| Family Orientation | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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