A data profile of the people who buy, follow and care about Hair products in Netherlands — modelled from more than twelve digital signal sources. Hair products has an estimated audience of 3,545,621 people in Netherlands.
The average Hair products fan in Netherlands is 43.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include YouTube, Jumbo (supermarket), RTL Nieuws, with strongest over-indexing on YouTube (1.63× the country average).
Demographically, the Hair products audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Hair products fan in Netherlands is more female, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for YouTube.
The key figures that characterise the Hair products profile in Netherlands.
71.6% are female, 28.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 43.5 |
| Estimated audience size | 3,545,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Hair products audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
Where the Hair products audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.68× | |
| 02 | Zuid-Holland | ~1M | 1.32× | |
| 03 | Flevoland | ~100K | 1.02× | |
| 04 | North Brabant | ~600K | 1.01× | |
| 05 | Limburg | ~200K | 0.98× | |
| 06 | Utrecht | ~300K | 0.97× | |
| 07 | Drenthe | ~100K | 0.97× | |
| 08 | Overijssel | ~200K | 0.96× | |
| 09 | Friesland | ~100K | 0.95× | |
| 10 | Groningen | ~100K | 0.95× | |
| 11 | Gelderland | ~400K | 0.92× |
The strongest cross-interests of the Hair products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.59× | ||
| 02 | Discount stores | Shopping | 2.01× | ||
| 03 | HEMA | Shopping | 1.95× | ||
| 04 | Woman | Kids & Family | 1.89× | ||
| 05 | Dutch language | Politics & Society | 1.83× | ||
| 06 | The Hague | Travel & Leisure | 1.80× | ||
| 07 | Magazines | Literature | 1.79× | ||
| 08 | IKEA | Home & Garden | 1.76× | ||
| 09 | Hotels | Travel & Leisure | 1.76× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.75× | ||
| 11 | Shoes | Fashion & Accessoires | 1.75× | ||
| 12 | Software | Technology & Electronics | 1.71× | ||
| 13 | RTL Nieuws | Movies & TV | 1.68× | ||
| 14 | Internet & Social Media | 1.67× | |||
| 15 | Politics and social issues | Politics & Society | 1.67× | ||
| 16 | YouTube | Movies & TV | 1.63× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Kwantum | Home & Garden | 1.61× | ||
| 19 | Kruidvat | Shopping | 1.59× | ||
| 20 | Pets | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Urban Lifestyle | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.49× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Individualism | JOY | 0.80× |
Hair products has an estimated audience of 3,545,621 people in Netherlands, concentrated in Zuid-Holland and North Holland.
71.6% of Hair products fans are female, 28.4% are male, with an average age of 43.5 years.
Hair products fans show strongest brand affinity for YouTube (1.63×), Jumbo (supermarket) (1.75×), and RTL Nieuws (1.68×) over the country average.
Hair products fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~1M), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hair products itself, the audience over-indexes on Jumbo (supermarket) (1.75×), RTL Nieuws (1.68×), IKEA (1.76×), and HEMA (1.95×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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