A data profile of the people who buy, follow and care about Pinterest in Netherlands — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 6,523,400 people in Netherlands.
The average Pinterest fan in Netherlands is 40.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Libelle, Bonprix, LinkedIn, with strongest over-indexing on Libelle (1.55× the country average).
Demographically, the Pinterest audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pinterest fan in Netherlands is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Libelle.
The key figures that characterise the Pinterest profile in Netherlands.
63.8% are female, 36.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.5 |
| Estimated audience size | 6,523,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Pinterest audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~600K | 1.18× | |
| 02 | North Brabant | ~1M | 1.12× | |
| 03 | Gelderland | ~900K | 1.11× | |
| 04 | North Holland | ~1.5M | 1.10× | |
| 05 | Friesland | ~300K | 1.07× | |
| 06 | Flevoland | ~200K | 1.03× | |
| 07 | Zuid-Holland | ~1.5M | 1.02× | |
| 08 | Limburg | ~400K | 0.99× | |
| 09 | Utrecht | ~500K | 0.90× | |
| 10 | Drenthe | ~200K | 0.86× | |
| 11 | Groningen | ~200K | 0.81× | |
| 12 | Zeeland | ~100K | 0.81× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South by Southwest | Business & Career | 2.72× | ||
| 02 | Yemek Tarifleri | Food & Beverages | 2.14× | ||
| 03 | Bärbel Bas | Politics & Society | 1.89× | ||
| 04 | Boris Pistorius | Politics & Society | 1.89× | ||
| 05 | Karl Lauterbach | Politics & Society | 1.89× | ||
| 06 | Abaya | Fashion & Accessoires | 1.80× | ||
| 07 | Cem Yılmaz | Movies & TV | 1.79× | ||
| 08 | Knitting needle | Fashion & Accessoires | 1.71× | ||
| 09 | Internet & Social Media | 1.67× | |||
| 10 | Sura | Politics & Society | 1.67× | ||
| 11 | Swallow | Health | 1.64× | ||
| 12 | Wageningen University and Research Centre | Business & Career | 1.64× | ||
| 13 | Haken (band) | Music & Radio | 1.63× | ||
| 14 | Arthritis awareness | Health | 1.58× | ||
| 15 | Gökhan Gönül | Sports | 1.58× | ||
| 16 | Libelle | Pets & Animals | 1.55× | ||
| 17 | Bonprix | Shopping | 1.54× | ||
| 18 | Tatars | Politics & Society | 1.54× | ||
| 19 | Hadith | Politics & Society | 1.53× | ||
| 20 | United States Department of Energy | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Need for Security | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Pinterest has an estimated audience of 6,523,400 people in Netherlands, concentrated in Zuid-Holland and North Holland.
63.8% of Pinterest fans are female, 36.2% are male, with an average age of 40.5 years.
Pinterest fans show strongest brand affinity for Libelle (1.55×), Bonprix (1.54×), and LinkedIn (1.67×) over the country average.
Pinterest fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Bonprix (1.54×), LinkedIn (1.67×), Knitting needle (1.71×), and Swallow (1.64×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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