Rascasse Audience Intelligence

Hair products Audience in Brazil

A data profile of the people who buy, follow and care about Hair products in Brazil — modelled from more than twelve digital signal sources. Hair products has an estimated audience of 18,052,286 people in Brazil.

#1among Hair in Brazil#118among Topic in Brazil#5in Beauty & Wellness

The average Hair products fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair products profile in Brazil.

Audience size
18.1M
in Brazil
Gender
77.3%♀
22.7% male
Age
40.1
average years
Country rank
#184
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair products fans

77.3% are female, 22.7% are male, average age 40.1.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Hair products audience in Brazil
MetricValue
Female77.3%
Male22.7%
Average age40.1
Estimated audience size18,052,286
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Hair products audience in Brazil
Age bracketShare%
16-1916%
20-2921%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Hair products audience comes from Brazil.

Worldwide audience distribution share by country for Hair products
CountryShare
United States18.7%
Japan4.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair products audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Hair products fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~5M1.10×
02Rondônia~200K1.09×
03Tocantins~100K1.06×
04Roraima~50K1.06×
05Rio de Janeiro~2M1.04×
06Sergipe~200K1.04×
07Piauí~300K1.02×
08Acre~60K1.02×
09Rio Grande do Norte~300K1.01×
10Mato Grosso do Sul~300K1.01×
11Paraíba~400K1.00×
12Alagoas~300K1.00×
13Amapá~60K1.00×
14Amazonas~300K0.98×
15Mato Grosso~300K0.97×
16Federal District~300K0.97×
17Maranhão~400K0.96×
18Espírito Santo~400K0.96×
19Goiás~700K0.95×
20Pernambuco~800K0.94×
21Pará~600K0.94×
22Minas Gerais~1.5M0.93×
23Santa Catarina~800K0.93×
24Ceará~700K0.93×
25Bahia~1M0.91×
26Rio Grande do Sul~1M0.91×
27Paraná~1M0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Brazil

See Hair products audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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