Hair products Audience in Brazil
Hair products has an estimated audience of 18,052,286 people in Brazil. 77.3% are female, 22.7% are male, average age 40.1. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Hair products fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Hair products audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair products fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 40.1 |
| Estimated audience size | 18,052,286 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,299,618 | 1.13× |
| Rio de Janeiro | 1,814,316 | 1.07× |
| Minas Gerais | 1,563,582 | 0.84× |
| Paraná | 763,581 | 0.69× |
| Bahia | 738,030 | 0.62× |
| Rio Grande do Sul | 716,506 | 0.67× |
| Santa Catarina | 616,376 | 0.74× |
| Ceará | 536,465 | 0.68× |
| Goiás | 527,072 | 0.76× |
| Pernambuco | 525,655 | 0.64× |
| Paraíba | 366,340 | 1.01× |
| Rio Grande do Norte | 313,288 | 1.04× |
| Pará | 298,416 | 0.51× |
| Piauí | 289,860 | 1.16× |
| Maranhão | 287,404 | 0.64× |
| Mato Grosso do Sul | 277,653 | 1.05× |
| Espírito Santo | 275,775 | 0.73× |
| Rondônia | 272,214 | 1.81× |
| Alagoas | 269,154 | 1.02× |
| Sergipe | 255,221 | 1.36× |
| Mato Grosso | 252,917 | 0.75× |
| Federal District | 251,168 | 0.83× |
| Amazonas | 234,443 | 0.75× |
| Tocantins | 199,172 | 1.67× |
| Roraima | 113,441 | 2.23× |
| Acre | 94,410 | 1.5× |
| Amapá | 70,661 | 1.1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.27 |
| Design Affinity | PREMIUM | 1.83 |
| Price Sensitivity | PREMIUM | 1.69 |
| Creativity | OPEN | 1.68 |
| Luxury Orientation | PREMIUM | 1.67 |
| Need for Security | CONSERVATISM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
See Hair products audiences in other countries
More Hair audiences in Brazil
- Hair care (10,563,061)
- Hair coloring (9,429,616)
- Shampoo (8,821,530)
- Hair conditioner (7,463,798)
- Hair iron (5,671,988)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.