Top 49 Hairs in Brazil
This curated ranking covers the 49 largest hairs in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Hair products, Hair care and Hair coloring lead the list with a combined estimated audience of 38,044,962 people. Across all 49 entries the average audience size is 2,061,128, and the largest, Hair products, reaches around 18,052,286 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each hair, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hair products |
18,052,286 | 4.0% | Hair | Beauty & Wellness |
| 2 |  Hair care |
10,563,061 | 4.6% | Hair | Beauty & Wellness |
| 3 |  Hair coloring |
9,429,615 | 6.1% | Hair | Beauty & Wellness |
| 4 |  Shampoo |
8,821,529 | 4.9% | Hair | Beauty & Wellness |
| 5 |  Hair conditioner |
7,463,798 | 5.7% | Hair | Beauty & Wellness |
| 6 |  Hair iron |
5,671,988 | 5.6% | Hair | Beauty & Wellness |
| 7 |  Keratin |
5,568,297 | 5.3% | Hair | Beauty & Wellness |
| 8 |  Hair straightening |
4,897,187 | 4.1% | Hair | Beauty & Wellness |
| 9 |  Hair dryer |
3,893,757 | 3.8% | Hair | Beauty & Wellness |
| 10 |  Human hair color |
3,770,182 | 7.2% | Hair | Beauty & Wellness |
| 11 |  Hairbrush |
3,522,803 | 4.2% | Hair | Beauty & Wellness |
| 12 |  Blond |
3,480,206 | 10.9% | Hair | Beauty & Wellness |
| 13 |  Cabelos |
2,516,046 | 65.1% | Hair | Beauty & Wellness |
| 14 |  Hair follicle |
2,317,427 | 2.5% | Hair | Beauty & Wellness |
| 15 |  Afro-textured hair |
1,292,361 | 8.0% | Hair | Beauty & Wellness |
| 16 |  Hair colorist |
1,204,939 | 4.3% | Hair | Beauty & Wellness |
| 17 |  Brown hair |
1,056,660 | 7.3% | Hair | Beauty & Wellness |
| 18 |  Hair tutorials |
830,433 | 3.8% | Hair | Beauty & Wellness |
| 19 |  Brush |
808,846 | 2.8% | Hair | Beauty & Wellness |
| 20 |  Barber chair |
772,467 | 11.5% | Hair | Beauty & Wellness |
| 21 |  Bleach |
723,484 | 3.0% | Hair | Home & Garden |
| 22 |  Hair Stylists |
613,236 | 2.8% | Hair | Beauty & Wellness |
| 23 |  Hair serum |
550,201 | 3.0% | Hair | Beauty & Wellness |
| 24 |  Hair tattoo |
498,805 | 7.5% | Hair | Beauty & Wellness |
| 25 |  Ombre |
406,106 | 4.9% | Hair | Beauty & Wellness |
| 26 |  Blade |
398,003 | 5.2% | Hair | Beauty & Wellness |
| 27 |  Red hair |
376,565 | 2.3% | Hair | Beauty & Wellness |
| 28 |  Hair spray |
256,709 | 1.9% | Hair | Beauty & Wellness |
| 29 |  Crest (toothpaste) |
244,272 | 2.7% | Hair | Beauty & Wellness |
| 30 |  Brazilian Blowout |
168,452 | 8.7% | Hair | Beauty & Wellness |
| 31 |  Comb |
124,539 | 0.5% | Hair | Beauty & Wellness |
| 32 |  Hair wax |
119,915 | 1.3% | Hair | Beauty & Wellness |
| 33 |  Hair gel |
108,364 | 1.0% | Hair | Beauty & Wellness |
| 34 |  Sea spray |
103,075 | 9.8% | Hair | Beauty & Wellness |
| 35 |  Mobile Hairdresser |
92,620 | 4.5% | Hair | Beauty & Wellness |
| 36 |  Trichology |
74,723 | 6.4% | Hair | Beauty & Wellness |
| 37 |  Management of hair loss |
69,092 | 0.8% | Hair | Beauty & Wellness |
| 38 |  Hair keratin |
34,626 | 1.1% | Hair | Beauty & Wellness |
| 39 |  Hair-cutting shears |
23,305 | 2.2% | Hair | Beauty & Wellness |
| 40 |  Dry shampoo |
22,307 | 2.2% | Hair | Beauty & Wellness |
| 41 |  Trim (sewing) |
16,684 | 0.5% | Hair | Beauty & Wellness |
| 42 |  Cornrows |
14,765 | 1.4% | Hair | Beauty & Wellness |
| 43 |  Relaxer |
6,834 | 0.8% | Hair | Beauty & Wellness |
| 44 |  Hair mousse |
6,077 | 0.3% | Hair | Beauty & Wellness |
| 45 |  Hair roller |
4,847 | 0.3% | Hair | Beauty & Wellness |
| 46 |  Hydrogen peroxide |
2,867 | 0.1% | Hair | Beauty & Wellness |
| 47 |  Hair washing |
489 | 0.1% | Hair | Beauty & Wellness |
| 48 |  TOP HAIR International |
415 | 2.7% | Hair | Beauty & Wellness |
| 49 |  World Beard and Moustache Championships |
48 | 0.0% | Hair | Beauty & Wellness |
Frequently asked questions
How is this Top 49 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each hair by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair in Brazil?
Hair products currently leads with an estimated audience of 18,052,286 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.