Top 16 Men cares in Brazil
This curated ranking covers the 16 largest men cares in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Gillette (brand), Harry's and Old Spice lead the list with a combined estimated audience of 1,147,857 people. Across all 16 entries the average audience size is 89,882, and the largest, Gillette (brand), reaches around 922,429 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each men care, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Gillette (brand) |
922,429 | 9.0% | Men care | Beauty & Wellness |
| 2 |  Harry's |
117,362 | 2.6% | Men care | Beauty & Wellness |
| 3 |  Old Spice |
108,066 | 3.3% | Men care | Beauty & Wellness |
| 4 |  Schick (razors) |
63,373 | 4.2% | Men care | Beauty & Wellness |
| 5 |  Dollar Shave Club |
55,918 | 1.5% | Men care | Beauty & Wellness |
| 6 |  Dove Men+Care |
48,509 | 8.4% | Men care | Beauty & Wellness |
| 7 |  Just for Men |
46,174 | 4.4% | Men care | Beauty & Wellness |
| 8 |  Brickell |
41,266 | 3.6% | Men care | Beauty & Wellness |
| 9 |  BIC Soleil |
18,541 | 75.4% | Men care | Beauty & Wellness |
| 10 |  Biotherm Homme |
10,514 | 3.9% | Men care | Beauty & Wellness |
| 11 |  Right Guard |
2,653 | 2.0% | Men care | Beauty & Wellness |
| 12 |  Barbearia Clube |
2,222 | 40.4% | Men care | Beauty & Wellness |
| 13 |  Just Men! |
962 | 6.6% | Men care | Beauty & Wellness |
| 14 |  Razeco |
70 | 1.2% | Men care | Beauty & Wellness |
| 15 |  Badass Beard Care |
43 | 0.0% | Men care | Beauty & Wellness |
| 16 |  Trunk Club |
13 | 0.9% | Men care | Beauty & Wellness |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each men care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest men care in Brazil?
Gillette (brand) currently leads with an estimated audience of 922,429 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.