Top 50 Hair cares in Brazil
This curated ranking covers the 50 largest hair cares in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 103 hair cares tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Wella, Kérastase and L'Oréal Professionnel lead the list with a combined estimated audience of 9,841,556 people. Across all 50 entries the average audience size is 431,485, and the largest, Wella, reaches around 3,870,185 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each hair care, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Wella |
3,870,185 | 36.2% | Hair care | Beauty & Wellness |
| 2 |  Kérastase |
3,677,464 | 16.5% | Hair care | Beauty & Wellness |
| 3 |  L'Oréal Professionnel |
2,293,907 | 62.4% | Hair care | Beauty & Wellness |
| 4 |  Pantene |
1,602,752 | 18.5% | Hair care | Beauty & Wellness |
| 5 |  Prose |
1,570,241 | 16.0% | Hair care | Beauty & Wellness |
| 6 |  Pert Plus |
1,462,541 | 72.7% | Hair care | Beauty & Wellness |
| 7 |  Redken |
1,276,643 | 11.4% | Hair care | Beauty & Wellness |
| 8 |  TRESemmé |
1,236,120 | 21.6% | Hair care | Beauty & Wellness |
| 9 |  schwarzkopf |
583,227 | 11.7% | Hair care | Beauty & Wellness |
| 10 |  Aussie (shampoo) |
503,211 | 12.7% | Hair care | Beauty & Wellness |
| 11 |  Tangle Teezer |
384,523 | 17.1% | Hair care | Beauty & Wellness |
| 12 |  Syoss |
363,139 | 33.9% | Hair care | Beauty & Wellness |
| 13 |  Wahl Clipper |
281,505 | 14.8% | Hair care | Beauty & Wellness |
| 14 |  Head & Shoulders |
250,219 | 13.4% | Hair care | Beauty & Wellness |
| 15 |  Joico |
228,837 | 26.6% | Hair care | Beauty & Wellness |
| 16 |  Sebastian Professional |
196,651 | 50.6% | Hair care | Beauty & Wellness |
| 17 |  Wella Professionals |
186,684 | 13.1% | Hair care | Beauty & Wellness |
| 18 |  Pureology |
178,927 | 17.1% | Hair care | Beauty & Wellness |
| 19 |  OGX |
137,101 | 10.4% | Hair care | Beauty & Wellness |
| 20 |  John Frieda |
130,417 | 6.1% | Hair care | Beauty & Wellness |
| 21 |  Nioxin |
129,209 | 11.8% | Hair care | Beauty & Wellness |
| 22 |  Bed Head |
128,396 | 12.1% | Hair care | Beauty & Wellness |
| 23 |  Stylista |
118,032 | 35.4% | Hair care | Beauty & Wellness |
| 24 |  Davines |
114,306 | 6.9% | Hair care | Beauty & Wellness |
| 25 |  Herbal Essences |
84,293 | 2.7% | Hair care | Beauty & Wellness |
| 26 |  Head and Shoulders (story) |
84,185 | 3.9% | Hair care | Beauty & Wellness |
| 27 |  Alfaparf Milano |
67,164 | 14.1% | Hair care | Beauty & Wellness |
| 28 |  Paul Mitchell |
49,547 | 3.5% | Hair care | Beauty & Wellness |
| 29 |  Vidal Sassoon |
44,319 | 4.0% | Hair care | Beauty & Wellness |
| 30 |  ghd |
41,969 | 0.8% | Hair care | Beauty & Wellness |
| 31 |  Manic Panic |
41,775 | 3.6% | Hair care | Beauty & Wellness |
| 32 |  Pantene Pro-V |
33,079 | 7.1% | Hair care | Beauty & Wellness |
| 33 |  Sebastian Professional |
23,495 | 22.4% | Hair care | Beauty & Wellness |
| 34 |  Nexxus |
23,156 | 4.2% | Hair care | Beauty & Wellness |
| 35 |  Goldwell |
22,821 | 2.8% | Hair care | Beauty & Wellness |
| 36 |  Living Proof |
21,828 | 1.6% | Hair care | Beauty & Wellness |
| 37 |  Bosley |
18,526 | 1.8% | Hair care | Beauty & Wellness |
| 38 |  Alpecin |
15,259 | 1.6% | Hair care | Beauty & Wellness |
| 39 |  Toni & Guy |
12,891 | 0.8% | Hair care | Beauty & Wellness |
| 40 |  Sugar Bear |
11,785 | 3.6% | Hair care | Beauty & Wellness |
| 41 |  Briogeo |
11,405 | 2.2% | Hair care | Beauty & Wellness |
| 42 |  As I Am |
10,329 | 1.9% | Hair care | Beauty & Wellness |
| 43 |  Gold Bond |
9,690 | 1.4% | Hair care | Beauty & Wellness |
| 44 |  Got2b |
9,445 | 0.9% | Hair care | Beauty & Wellness |
| 45 |  Lee Stafford |
9,425 | 2.1% | Hair care | Beauty & Wellness |
| 46 |  System Professional |
8,013 | 4.1% | Hair care | Beauty & Wellness |
| 47 |  Shea Moisture |
6,703 | 0.4% | Hair care | Beauty & Wellness |
| 48 |  Mane 'n Tail |
4,816 | 2.6% | Hair care | Beauty & Wellness |
| 49 |  BioSilk |
2,065 | 0.5% | Hair care | Beauty & Wellness |
| 50 |  Overtone |
2,040 | 0.2% | Hair care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Brazil?
Wella currently leads with an estimated audience of 3,870,185 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.