Top 50 Beauties in Brazil
This curated ranking covers the 50 largest beauties in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 51 beauties tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Beauty, O Boticário and Smile lead the list with a combined estimated audience of 59,649,018 people. Across all 50 entries the average audience size is 1,751,222, and the largest, Beauty, reaches around 35,124,049 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each beauty, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
35,124,049 | 4.7% | Beauty | Beauty & Wellness |
| 2 |  O Boticário |
16,244,487 | 88.7% | Beauty | Shopping |
| 3 |  Smile |
8,280,482 | 5.5% | Beauty | Beauty & Wellness |
| 4 |  Lip |
6,449,441 | 5.3% | Beauty | Beauty & Wellness |
| 5 |  Beleza na Web |
6,129,944 | 99.0% | Beauty | Shopping |
| 6 |  Cosmetology |
3,137,453 | 2.7% | Beauty | Beauty & Wellness |
| 7 |  Makeup &hair |
2,261,860 | 5.0% | Beauty | Beauty & Wellness |
| 8 |  Personal stylist |
2,197,581 | 4.1% | Beauty | Fashion & Accessoires |
| 9 |  Beauty & Fashion |
2,114,741 | 2.4% | Beauty | Beauty & Wellness |
| 10 |  Femininity |
1,539,740 | 9.4% | Beauty | Beauty & Wellness |
| 11 |  Beauty tips |
1,260,020 | 2.2% | Beauty | Beauty & Wellness |
| 12 |  Beautylish |
891,860 | 43.6% | Beauty | Shopping |
| 13 |  Cuteness |
873,312 | 1.0% | Beauty | Beauty & Wellness |
| 14 |  Vanity |
276,182 | 6.2% | Beauty | Beauty & Wellness |
| 15 |  Beauty & Style |
274,974 | 1.2% | Beauty | Beauty & Wellness |
| 16 |  Makeover |
134,359 | 1.5% | Beauty | Beauty & Wellness |
| 17 |  Superdrug |
128,449 | 0.9% | Beauty | Shopping |
| 18 |  CVS Pharmacy |
80,036 | 0.2% | Beauty | Shopping |
| 19 |  Kruidvat |
38,863 | 0.3% | Beauty | Shopping |
| 20 |  SkinStore |
32,308 | 11.5% | Beauty | Shopping |
| 21 |  Rexall |
27,064 | 0.8% | Beauty | Shopping |
| 22 |  CosmoProf |
11,731 | 0.2% | Beauty | Beauty & Wellness |
| 23 |  Tudo de Maquiagem |
10,589 | 43.9% | Beauty | Shopping |
| 24 |  ICI Paris XL |
9,449 | 0.5% | Beauty | Shopping |
| 25 |  Mannings |
8,127 | 1.7% | Beauty | Shopping |
| 26 |  Bluemercury |
8,076 | 0.5% | Beauty | Shopping |
| 27 |  Nature et Découvertes |
5,841 | 0.2% | Beauty | Shopping |
| 28 |  Crabtree & Evelyn |
5,531 | 0.8% | Beauty | Shopping |
| 29 |  Miss America's Outstanding Teen state pageants |
783 | 3.6% | Beauty | Beauty & Wellness |
| 30 |  Flaconi |
665 | 0.0% | Beauty | Shopping |
| 31 |  My Little Box |
495 | 0.1% | Beauty | Shopping |
| 32 |  Puteri Indonesia |
457 | 0.2% | Beauty | Beauty & Wellness |
| 33 |  Perfumes Club |
312 | 0.0% | Beauty | Shopping |
| 34 |  Physical attractiveness |
284 | 0.7% | Beauty | Beauty & Wellness |
| 35 |  Buxom Cosmetics |
249 | 3.3% | Beauty | Shopping |
| 36 |  Adore Beauty |
215 | 0.0% | Beauty | Shopping |
| 37 |  Merrez'ca cosmetics |
206 | 0.1% | Beauty | Shopping |
| 38 |  Capital Hair & Beauty |
165 | 0.0% | Beauty | Shopping |
| 39 |  BeautynetKorea |
150 | 0.5% | Beauty | Shopping |
| 40 |  Cult Beauty |
131 | 0.0% | Beauty | Shopping |
| 41 |  Image Skincare |
102 | 0.0% | Beauty | Shopping |
| 42 | BSC Cosmetology |
102 | 0.5% | Beauty | Shopping |
| 43 |  Debenhams Beauty Club |
75 | 1.7% | Beauty | Shopping |
| 44 |  SPACE.NK.apothecary |
50 | 1.1% | Beauty | Shopping |
| 45 |  Najoba |
38 | 0.6% | Beauty | Shopping |
| 46 |  DermStore |
34 | 0.0% | Beauty | Shopping |
| 47 |  The Nourished Life |
31 | 3.5% | Beauty | Shopping |
| 48 |  THEFACESHOP Vietnam |
15 | 9.9% | Beauty | Shopping |
| 49 |  Watsons Personal Care Stores |
9 | 0.1% | Beauty | Shopping |
| 50 | Beauty Bar Philippines |
7 | 2.4% | Beauty | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each beauty by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty in Brazil?
Beauty currently leads with an estimated audience of 35,124,049 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.